Marketing Ideas

Start A Life Coaching Business

Marketing Ideas

Life Coaching Business Marketing Ideas

Wondering how to market your life coaching business?

Marketing your life coaching business is certainly not easy, but there are many ways to promote and advertise your life coaching business.

We put together a list of the best marketing ideas for your life coaching business, so you can get your small business out there.

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    The most tried and true way to grow a life coaching business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to life coaching business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 4

    Facebook Community

    Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.

  • 5

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

  • 6

    Referral Program

    Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.

    A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.

    A fantastic referral program will help with clout, credibility, and establishing yourself in the space.

  • 7

    Brand Authenticity

    As a brand, you want to deliver an experience that authentic, honest and transparent. Don't make the mistake of giving your audience less credit than they deserve.

  • 8

    SEO (blog posts, organic traffic from search engines)

    SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

    One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

    Learn more about seo (blog posts, organic traffic from search engines) ➜

  • 9

    Press

    The more buzz around your brand - the more the phones ring, the more traffic to your website, and the more customers as a result.

    Learn more about press ➜

  • 10

    Publicity Stunts

    What Is A Publicity Stunt

    Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

    Press could result in the form of TV coverage, write-ups in local newspapers, mentions in magazines and of course social media.

    Key Takeaways

    • Publicity stunts are organized by your brand
    • Successful publicity stunts should be something unusual that catches the public eye
    • When executed right, a publicity stunt can cause a huge spike in popularity and exposure for your brand

    Understanding Publicity Stunts

    If you're looking to get immediate buzz around your brand, planning a publicity stunt is right up your alley.

    Sometimes, brands need to create their own news - and the best part is, you don't need to pay for the media coverage you get as a result of your stunt.

    If you plan something unique and exciting enough, the media will write all about you, free of charge.

    Here are a few different ways you can grab the medias attention:

    • Do something entertaining that people want to read about
    • Engage in some friendly competition with another brand
    • Be a disruptive force in your industry to get some buzz (do something your competition is not doing)
    • Work with a big influencer or celebrity and have them promote your brand or attend one of your events

    Stunts are also amazing for UGC (user generated content). Everyone carries a phone with a camera on them, and if you're able to catch their attention, they're likely to record and share this online.

  • 11

    Handwritten Notes

    Implementing smaller & more unconventional PR is a great way to attract and retain new customers. It's easy to focus on all of the digital tools we have at our disposal, that I think we tend to forget about the smaller, old-fashioned things we can do that people truly appreciate.

  • 12

    Product expansion

    Adding new products to your business is a great way to expand into new markets and grow your business:

    It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • 13

    Competitor analysis

    Researching your competition can benefit your business in several ways.

  • 14

    Leverage Third Party Platforms

    Leverage existing platforms that have a proven track record can be a great way to scale your business and amplify your marketing.

  • 15

    LinkedIn (organic)

    LinkedIn is a great channel to market your life coaching business, especially if you're in B2B. It's great for finding new clients, new leads, and even making deals happen.

  • 16

    LinkedIn ads

    If your audience hangs out on LinkedIn, you might want to try running some ads there. LinkedIn has 675+ million users worldwide and 30M+ companies use the platform.

  • 17

    LinkedIn Outreach

    Sending messages over LinkedIn can allow you to reach potential customers that you couldn't reach before.

  • 18

    Pinterest (organic)

    Pinterest is a visual board where you can "pin" images of whatever you like from the internet. Pinterest is an excellent channel to market your small business.

  • 19

    Pinterest ads

    In addition to regular posting on Pinterest, you can also run ads on the platform. This can be a great way to boost your business, especially if you're just getting started.

  • 20

    Yelp (reviews)

    A foolproof way to grow your business is to get more 5 star reviews on Yelp.

  • 21

    Yelp ads

    If you run a restaurant, real estate business, gig business, or other "local" business, it may be worth advertising your life coaching business on Yelp.

  • 22

    Business cards

    Business cards may seem like an "old" way to market yourself, but it still may be worth it, especially if you meet many clients in person.

  • 23

    Corporate gifts

    Giving gifts is one of our oldest traditions. Why? Because it works. According to Destination CRM: "Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationship are crucial".

  • 24

    Testimonials

    Testimonials about your business or services are one of the easiest, yet often missed strategies to grow your business.

  • 25

    Online Community

    Building a community is a great way to grow your network and your business.

    There are several different ways of building a community, one of the most effective (and simplest) ways is to build a forum or group

    Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group.

  • 26

    Meetup groups

    Meetup groups offer some benefits for marketing your business, such as finding clients at Meetup groups, hosting meetup groups that attract your customers, and learning from likeminded entrepreneurs

  • 27

    Networking Event

    As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business. Networking events are a great way to do this. At the very least, you'll meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

    Or, you'll leave with a once in a lifetime opportunity or connection that could take your business to the next level.

  • 28

    YouTube Video Content

    We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience. Videos are a great way to capture your customer's attention and increase your exposure.

    According to G2 Crowd, social video generates 1200% more shares than text and image content combined.

  • 29

    Craigslist

    Craigslist is still going strong. The site has 60M U.S. users and 50B page views every month.

  • 30

    Customer Service

    Great customer service is something that you may want to consider prioritizing from day one. Support for your customers will not only retain existing ones but will also directly impact future sales. Think about it - when you think of good customer service, which businesses immediately pops up in your mind?

  • 31

    Twitter

    Twitter can be an amazing resource to grow your life coaching business.

  • 32

    Offline advertising (flyers, etc)

    Offline ads are essentially meant to reach an audience off the internet, and can be very effective when looking for new customers, or remaining front of mind for current ones. This can be anything from billboards to the radio, to even posting flyers in your area.

    You may be thinking to yourself, is this even a valuable way to market in our world today?

  • 33

    Delegate Tasks

    Delegation is critically important to growing your business and is one of the most powerful tools a business leader can have. Especially with small businesses, it's second nature to wear a ton of different hats and feel like you need to do everything yourself, or else it won't be done right.

  • 34

    Customer retention

    Retaining customers is one of the most effective ways to grow your business. Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

  • 35

    Webinar

    Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers and can help build your email list.

    Webinars are a particularly effective marketing tool because they allow people from all over the world to come together and connect.

  • 36

    Promotional videos

    Wow your prospective leads and customers with professional promotional videos. Here are 8 examples of outstanding promotional videos

  • 37

    Quora

    What Is Quora?

    Quora is a platform where you can contribute and obtain knowledge.

    It's a place to ask questions and connect with others who offer insights and answers to specific questions.

    By contributing answers on Quora, you can promote your business and drive organic traffic to your site.

    Key Takeaways

    • Quora is a Q&A platform
    • 63% of Quora’s visits come from online searches
    • Quora relies on reliant on active users for content and development.
    • Quora is now reported to be worth $2 Billion
    • Going viral on Quora can result in more customers, more traffic, and more authority in your niche

    Based on 2018 data, Quora has 300M monthly users and is used by 35% of all Americans..

    The platform is constantly growing, too!

    article

    Understanding How To Write Viral Answers On Quora

    Quora is simply a Q&A website. Anyone in the world can answer questions on Quora, at no cost.

    To go viral, there's a few different things you should keep in mind:

    • Add a bio to your profile and state the subjects you are knowledgable about
    • Add an interesting image and an interesting start to the answer.
    • Identify trending questions and write an exceptional answer so it gets upvoted.
    • Write out thoughtful, lengthy, descriptive answers.
    • Engage with replies and comments
    • Write something that will appeal to a large amount of users.
    • Be consistent - answer as many categories as possible and do this every day.

    Quora is a great place to repurpose content (think blogs, how-to-guides, YouTube videos, gifs, memes, etc).

    With all of that in mind, one of the best opportunities is to create a repurposing framework around Quora.

    Not only does this give you the opportunity to go Viral, but it can also drive traffic to your website and maybe even convert some users.