11 Pros & Cons Of Starting A Life Coaching Business (2024)

Updated: January 18th, 2023
Start A Life Coaching Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a life coaching business?

Here are all of the pros and cons of selling life coach online:

Learn more about starting a life coaching business:

Where to start?

-> How to start a life coaching business?
-> How much does it cost to start a life coaching business?

Need inspiration?

-> Other life coaching business success stories
-> Examples of established life coaching business
-> Marketing ideas for a life coaching business
-> Life coaching business slogans
-> Life coaching business names
-> Life coaching business Instagram bios
-> Life coaching business Instagram captions

Other resources

-> Life coaching business tips
-> Blog post ideas for a life coaching business
-> Life coaching business quotes

Pros Of A Life Coaching Business

Pros Description


You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a life coaching business costs significantly less money than most businesses, ranging anywhere from 62 to 38,061.

Rewarding work

Starting a life coaching business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.


With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your life coaching business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Meaningful business connections

You never know who you will meet as a life coaching business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Of A Life Coaching Business

Cons Description

Crowded Space

Competition is high when it comes to your life coaching business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A life coaching business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.