Start An Ecommerce Marketing Agency
About
Starting an ecommerce marketing agency requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell ecommerce marketing, or selling ecommerce marketing online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an ecommerce marketing agency ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $10 | $2,100 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $162 | $3,094 |
| Advertising & Marketing Costs | $0 | $2,750 |
| Other Expenses | $0 | $500 |
| Total Startup Costs | $6,504 | $45,844 |
Case Studies
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$36K/mo
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$12K/mo
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$50K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
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SMSBump | smsbump.com | #8,982 |
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StackCommerce | stackcommerce.com | #17,639 |
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American Marketing Association | ama.org | #32,733 |
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Jilt | jilt.com | #34,155 |
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Multichannel Merchant | multichannelmerchant.com | #59,003 |
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Magneto IT Solutions | magnetoitsolutions.com | #139,919 |
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Inflow | goinflow.com | #155,829 |
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Ometria | ometria.com | #161,241 |
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Build Grow Scale | buildgrowscale.com | #185,644 |
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UPQODE | upqode.com | #190,295 |
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The Commerce Shop | thecommerceshop.com | #246,399 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Rewarding work | Starting a ecommerce marketing agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
| Traffic to your website | A ecommerce marketing agency gives people a reason to visit your website and to keep coming back to you! |
| Meaningful business connections | You never know who you will meet as a ecommerce marketing agency. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Low margins | The gross margins for your ecommerce marketing agency are typically around 45%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the ecommerce marketing agency, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Stressful work | This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
| High overhead expenses | With starting an ecommerce marketing agency, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
| Work can be repetitive | You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting! |
Marketing Ideas
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1
Affiliate program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct sales
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
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