63 Marketing Ideas For A Boutique (2023)

63 Marketing Ideas For A Boutique (2023)
Start A Boutique

Boutique Marketing Ideas

Wondering how to market your boutique?

Marketing your boutique is certainly not easy, but there are many ways to promote and advertise your boutique.

We put together a list of the best marketing ideas for your boutique, so you can get your small business out there.

Learn more about starting a boutique:

Where to start?

-> How much does it cost to start a boutique?
-> Pros and cons of a boutique

Need inspiration?

-> Other boutique success stories
-> Examples of established boutique
-> Boutique slogans

Other resources

-> Boutique tips
-> Boutique manufacturers
-> Boutique hashtags


Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
YouTube Video Content ➜ Medium Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Customer Reviews ➜ Easy Free Trust & Credibility
Event Videos ➜ Easy Medium Brand Exposure
Product Launch Video ➜ Easy Low Trust & Credibility
Employee Testimonial Video ➜ Easy Free Brand Exposure


Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜ Easy Free Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty
Customer Of The Month ➜ Easy Low Brand Loyalty


Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜ Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality
Corporate gifts ➜ Easy Low Brand Loyalty
Mobile Marketing ➜ Easy Low Lead Generation
Promoted Listings ➜ Easy Medium Lead Generation
Shared Store ➜ Medium Low Brand Exposure
Free Sample Marketing ➜ Easy Low Lead Generation


Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List ➜ Medium Free Engagement
Dedicated (Stand Alone) Emails ➜ Easy Free Lead Generation
Brand Story Email ➜ Easy Free Lead Generation
Co-marketing Emails ➜ Medium Free Trust & Credibility
Product Feedback Emails ➜ Easy Free Product Quality
Holiday Email Campaign ➜ Easy Free Lead Generation
Milestone Email ➜ Easy Free Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
Yelp reviews ➜ Easy Free Trust & Credibility
Create TikTok Marketing Videos ➜ Easy Free Engagement
Repurpose TikTok Content ➜ Easy Low Brand Exposure
Social Media Engagement ➜ Easy Low Engagement
Instagram Reels ➜ Easy Free Engagement
Caption Contest ➜ Easy Low Engagement
Social Media In Email Footers ➜ Easy Free Engagement


Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜ Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Online Community ➜ Easy Medium Brand Exposure
User Generated Content (UGC) ➜ Easy Free Brand Exposure
Loyalty Partnership Program ➜ Easy Low Trust & Credibility


SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
Pinterest ads ➜ Easy Low Brand Exposure
Yelp ads ➜ Easy Low Brand Exposure
Tik Tok Creator Partnership ➜ Easy Free Brand Exposure
Instagram Story Ad ➜ Easy Free Lead Generation
Explore Ads ➜ Easy Low Brand Awareness


Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Franchising ➜ Hard High Business Expansion
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Buzz Campaigning ➜ Easy Low Brand Awareness

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜ Easy Low Brand Awareness
Offline advertising (flyers, etc) ➜ Medium High Brand Exposure
Print Media Marketing ➜ Medium Medium Brand Awareness
Direct Mail Campaign ➜ Medium Low Brand Awareness
Direct Mail QR Codes ➜ Easy Free Lead Generation
Branded Merchandise ➜ Medium Medium Brand Awareness


Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility


Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

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