Boot.dev

How We Launched Backend Development Courses That Generate $110K/Month

June 12th, 2023
Lane Wagner
Founder, Boot.dev
$236K
revenue/mo
1
Founders
8
Employees
Boot.dev
from Salt Lake City, UT, USA
started March 2020
$236,000
revenue/mo
1
Founders
8
Employees
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Hello! Who are you and what business did you start?

I’m Lane Wagner, the founder of Boot.dev, a website where students learn backend development in Python, and Go is playing an RPG-style coding game. Our product is a learning path that consists of 20+ courses and projects that students complete by writing real code.

We sell to anyone interested in learning backend development in a fun, hands-on way. Everything is self-serve, so prices are low: about the cost of a gym membership.

We made roughly $26,000 last month, and we’ve been growing quickly, only making $3,000 at the same time last year. We had a real turning point in the business in the early part of 2022 where we stopped thinking about the learning game as just a “fun place to learn to code” and instead focused entirely on backend development in Python and Go.

We even deleted some courses that didn’t fit the niche, but in the end, it helped fuel growth in a serious way.

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