Planner Peace

How I Started A $12K/Month Business Selling Productivity Planners Online

February 17th, 2020
Jess Yasuda
Founder, Planner Peace
$22.5K
revenue/mo
1
Founders
1
Employees
Planner Peace
from Hobart, Tasmania, Australia
started July 2015
$22,541
revenue/mo
1
Founders
1
Employees
market size
$97B
avg revenue (monthly)
$18.8K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Google Drive, Instagram, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
13 Tips
Discover what tools recommends to grow your business!
Discover what books Jess recommends to grow your business!

Hello! Who are you and what business did you start?

Hi, I’m Jess. I’m 34 years old from Tasmania, Australia. I started Chasing Planner Peace back in 2015 when I was pregnant with my third child. Originally we were based on Etsy and only sold planner inserts, however, we’ve now turned into a one-stop planner shop that caters to seasoned “planner addicts” who want to add to their planners, and also planner newbies who love the fact our shop is the only store in Australia you can custom build your own ring planner style planner.

Customers can choose their planner size, cover pattern, dividers, accessories and hundreds of refill options. We have over 300 “inserts” that cover everything from weekly, monthly and daily layouts to trackers for fitness, meal planning, habits, health, Christmas and birthday party planning. We also sell ready-made bundles for study, wedding planning, teachers and more. We really pride ourselves on having lots and lots of options so people can choose a perfect planner that suits their unique lifestyle and needs. For example, a busy mum of three who is trying to make time in her day to exercise is going to need a different planner to a young student who lives alone. We also offer very niche...

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