Taster’s Club

How I Grew My Online Booze Business to $270K/Month

July 11th, 2019
Mack McConnell
Founder, Taster’s Club
$270K
revenue/mo
1
Founders
3
Employees
Taster’s Club
from New York, USA
started October 2012
$270,000
revenue/mo
1
Founders
3
Employees
market size
$381B
avg revenue (monthly)
$178K
starting costs
$25.5K
gross margin
34%
time to build
270 days
average product price
$50
growth channels
Email marketing
business model
subscription
best tools
WordPress, Stripe, MailChimp
time investment
Full time
pros & cons
32 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
platform
email
customer service
social media
payments
blog
referral
inventory
Discover what books Mack recommends to grow your business!
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Hello! Who are you and what business did you start?

Hey! I’m Mack McConnell, founder of Taster’s Club, a subscription service for people who are curious to learn about and taste amazing craft spirits. Each month we send our members the most interesting spirits we can get our hands on and teach them all about it.

We originally started with just whiskey, but we’ve since expanded into 12 different tracks: whiskey, bourbon, scotch, tequila, rum, gin, vodka, wine or “stock the bar” (includes all the above). Regardless of what track a member chooses, what makes us special is not only that we source the best stuff from under-represented, amazing craft distillers across the world, but that we teach our members all about these spirits to give them the 360° experience of what they’re drinking.

I started Taster’s Club back in 2012, alone, from my room in San Francisco. I’ll never forget the feeling of getting that first subscriber, realizing that this idea might have legs. We’ve been lucky to have grown to share what we do with more and more people.

The business has come so far but we still run a very lean team comprised of independent contractors (equivalent of 3 full-timers) and we’re doing...

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