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What Is TikTok Partnership?
TikTok creator partnership refers to an arrangement where brands engage relevant creators with an intention of leveraging their following to grow brand awareness.
It can be difficult to gain a following and have a video go viral on TikTok.
Many brands partner with other relevant creators on the platform that do have a following and reputation. You can do this by simply reaching out to a creator with relevant content and letting them know you'd like to collaborate.
Once you find the right fit, this can be a great way to grow your follower count and raise brand awareness.
In this post, we look at how brands can search for TikTok creators with a following and reputation, and raise brand awareness.
TikTok Partnership Key Takeaways
- TikTok is one of the fastest-growing social media platforms in the world
- TikTok's most significant feature is sharing videos
- TikTok users spend an average of 52 minutes in the app daily
How Partnerships With TikTok Creators Works
Working with TikTok creators has its similarities to working with social media influencers.
Social media influencers have a large following, and often attract the attention of their followers.
Therefore, brands partner with established TikTok creators with the intention of getting their brand name to the followers.
Consequently, the TikTok followers will want to find out more about the brand and might end up following the brand on TikTok.
Therefore, partnering with TikTok creators gives brands a chance to experience different content types, and connect with different demographics through the TikTok content
Real World Examples: Partner With Other Creators On Tik Tok
Here are a couple of examples for your inspiration.
1. How Benefit Cosmetics Captured The Benefits Of TikTok Marketing Through Collaboration With Creators
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco.
The company was keen to capture the interest of TikTok users, and so they partnered with a diverse group of TikTok Creators.
The partnership aimed at driving brand awareness and hype around the launch of new products.
Therefore, Benefit Cosmetics LLC choose to use TikTok content to encourage audiences to try the new line of products, and to participate in the brand's social challenge.
Through a partnership with 64 TikTok beauty creators, the brand attained 3,500 hours of total viewing time on TikTok, which translated into 1.4 million impressions and an engagement rate of 1.18%.
Through the partnership, the brand achieved over 2 Million organic impressions.
2. How Calvin Klein Choose to Work With TikTok Creators To Build Their Audience
Calvin Klein entered the world of TikTok for the first time in 2019.
At that time, they created an official Instagram account and started posting promotional content from their account.
Unfortunately, the approach did not seem to work as they had expected. Thus, they choose to partner with big names on TikTok and gave them the Hashtag to use.
Notably, the videos by established TikTok users attained 5 times the views compared to the campaigns using the official Calvin Klein account.
How To Get Started With TikTok Collaborations With Creators
Here are important points you need to follow when it comes to collaborating with TikTok creators.
1. Identify Your Audience
One of the first steps when marketing online is identifying and defining the target audience.
Thus, begin by clarifying the age demographic, to make sure you come up with appropriate content.
That way, you stand better chances of attaining success through collaborations with TikTok creators.
2. Set Goals and KPI
Define what you want to achieve through the collaboration. Also, come up with a strategy for measuring success. (KPIs)
The campaign goals should be precise and easy to understand.
#### 3. Select the Right TikTok Creators
TikTok provides [Creator Marketplace] where you can go to find potential TikTok Creators to collaborate with.
Search the database to find creators that match the expectations of your target audience.
You also need to check the type of content they produce, to make sure such content reflects your brand values.
4. Develop Content Concepts And Creative Brief
Once you have identified potential TikTok content creators, the next move is creating the content brief. Remember that TikTok is popular for videos.
Make sure that the content centers around your marketing strategy.
However, do not make the content creators feel so limited. It would help if you allow them room to practice their creativity.
5. Outreach The Content Creators
At this time you have identified the TikTok creators you wish to collaborate with and defined the content brief.
Now, it is time to contact the TikTok creators.
Check their TikTok profile for contact details, and conduct due diligence on other social media platforms. You want to make sure you are not going into partnerships with people who have a bad name, as this could hurt your brand.
6. Enter Into Agreement
Once the Content creator agrees to collaborate with you, make sure you formalize the collaboration by signing a contract.
Indicate the period you expect the collaboration to run, and do not forget to include details of how you will compensate the creator.
7. Track Conversions
Like other social media marketing campaigns, you want to measure the return on investment. therefore, you need to track conversions and compare the results to your overall goals and the predefined KPIs.
Ultimately, you can reach important decisions that determine whether to proceed with the engagement.
TikTok has risen quickly to become one of the most popular social media platforms.
Owing to this growing popularity, brands of all kinds are getting involved and want to engage the growing TikTok user base. Unfortunately, it is not easy to emerge among the top brands using TikTok as soon as you may expect.
This post highlights how collaborations with TikTok Creators have become an easier approach for brands like yours.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
- Ankita Ghosh
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