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What Is Event Videos?
Event videos are a great way to showcase your company culture.
The video could cover anything from volunteering together, showcasing a company happy hour, or clips from conferences/events.
These videos show your audience what the life behind your product looks like, which can establish trust and credibility for your brand.
Event Video Key Takeaways
- Video is crucial to an event's success because it creates an emotional connection with the audience.
- 93% of marketers who use video say that it's an important part of their marketing strategy.
- 54% of consumers want to see more video content from a brand or business they support.
How Live Event Videos Work
Social media live streaming involves the simple art of reaching your target audience on different social media channels. The purpose of hosting live video streaming during an event is to showcase your organizations' culture to your followers.
According to Oberlo, more than half of consumers love video content from their brand or company of choice.
Besides, more people pay attention to live event videos than they do to text or audio content.
Therefore, posting the live event video is a great tactic for generating engagements and increasing your conversion rate.
The Benefits Of Streaming Live Event Video
There are plenty of benefits to streaming a live event video on social media. Here are some of the top reasons to invest in live video
1. Your Audience Expect Live Content
According tolive stream, 82% of social media users expect brands to post live videos rather than static posts.
Therefore, if you are not posting videos from your live event, you could be losing engagements or even brand followers to your competition who are already broadcasting events on social media live.
2. Visuals Are Impactful
Streaming live event videos do not compare to sending event updates via email campaigns or text-based social media posts.
Instead, visuals leave a huge impact when it comes to making an instant connection with the audience. This is simply because the video conveys the message to the audience easily and efficiently.
3. Live Event Video Helps Brands Reach New Audiences
People across the globe are embracing live broadcasting and they spend their time watching videos on social media.
A 2019 report indicated that globally, people watch online videos for an average of six hours.
Therefore, live streaming an event is a great way to reach new audiences as it is appealing to the modern audience.
4. Cultivate Trust Among the Audience
Like a pre-recorded product launch video, a live event broadcast is quite beneficial when it comes to creating a personal relationship with your target audience.
Remember that by going live during the event, you will be communicating with your target audience in an authentic and raw way, and so the audience feels like they are part of the engagement.
5. Capture Truly engaging Content
Live streaming an event is an opportunity for creating truly engaging content. Brands can post scenes from the live event to their Facebook stories or Instagram IGTV, and YouTube videos.
The same purpose can be shared as episodes via an email campaign.
Therefore, live streaming works great towards meeting your online marketing efforts. Through live event streaming, you can receive a quick exchange, and improve collaboration among the existing audiences.
However, engaging your social media audience through video takes lots of planning, practice, and strategizing. Learn The Tips For Ensuring A successful Live Event Streaming
Tips For a Successful Live Event Streaming
Even though hosting Event live video streams is important to your business, you need to ensure high-quality video. Here are tips to help you make live event streaming a huge success.
Take Time To Identify Options That Suits The Event
Choosing the right shooting mode is critical to the video quality. The first option is where you opt for your computer camera with the speaker talking in front of the screen.
This is a simple setting and requires minimal financial investment. However, the shooting mode might not be suitable for the event type and the target audience.
Alternatively, you can use a professional camera to record the event. The approach involves hiring or buying external cameras that offer a better image quality.
Ensure Adequate Preparations
Preparations for the live event streaming are key! Before the big day, make sure your equipment works appropriately.
Ensure the sound equipment is set and that the shooting equipment is compatible.
Advertise the live event on different social media and email campaigns.
Choose the Platform Wisely
When it comes to living streaming on social media, you ought to consider the platform options available to you carefully.
Remember not all platforms will meet your expectations when it comes to audience or extent of reach. Therefore, go for the platform you feel will serve your needs better.
Real-World Examples Of Brands Streaming Live Events Successfully
Here are cool examples of brands that embrace the idea of creating live event videos
1. Salesforce Live Event Streaming That Earned up To 80,000 Live Viewers
Salesforce is one of the top brands embracing the idea of pivoting live events.
During the Covid-19 pandemic, Salesforce chooses to eliminate the need for employees and attendees traveling for the World Tour Sydney edition.
Instead, Salesforce Australia hosted and broadcasted the live event via social media platforms.
The one-day event brought in over 1 million video views across social media platforms.
However, the event was much more than a live stream as it featured the on-demand videos, which earned thousands of views after the event was concluded.
2. How Oppo Philippines Boosted Sales With Facebook Live
Oppo entered the Philippines market recently, with an aim of driving sales for the newly launched Reno product line, that included Reno A92.
The brand wanted to maximize engagement during the product launch event. Oppo Philippines choose Facebook to live as a way of reaching customers and driving preorders through the online event.
Three days before the launch, the electronics company ran event ads teasing the product launch event.
Over the one-hour Facebook live event, Oppo showcased local influencers, highlighted product features, and hosted an exclusive pre-order that was available during the event.
After the Facebook live event, Oppo Philippines ran video ads featuring the recorded version of the virtual event. The live video event saw 6X return on ad spend, with over 1.7 million people engaging.
How To Plan a Successful Live Event
Streaming a live event is the fastest and easiest path to building brand awareness. Here are important steps to guide you when planning and hosting a live event online.
Step1. Have A Clearly Defined Strategy
Before you stream the live event, have a clear reason why you want to live stream.
Examples of reasons for hosting the live stream include raising brand awareness, increasing sales, sharing your knowledge, product launch, etc.
Having a clearly defined purpose helps you stay on course throughout.
Step2. Choose The Format
Which format works for you and your industry?
Popular live streaming formats include Facebook Live, Instagram Live, and YouTube.
Choosing the format that is ideal for your business helps to ensure maximum audience reach, and maximizes conversion rate.
Step3. Determine the Length Of Your Live Broadcast
You may want to test out what works best for your audience. However, most live event streams are 30 -60 minutes long.
Remember to communicate the live stream length so that the audiences will create time to attend the event.
Besides, remember to stick to the timing, to avoid inconveniencing the audience.
Step4. Include a Clear CTA
What do you want your audience to do? Be sure to include the key points and do not forget to make them clear during the live event.
You may encourage the audience to interact during the live video stream, where you answer any questions and respond to concerns.
Step5. Encourage Engagement And Conversation
Make use of the live chat feature to foster engagements and encourage conversations.
Ensure the audience has the chance to ask questions and create time to respond to the questions.
Although you may not read all the comments, take time to respond even after the live video.
Step6. Save The Live Video and Repost
After the live video streaming, save the video content and post it to the social media platforms.
Remember to edit the video and add an acknowledgment that it is a replay from the live stream.
Share a link to the replay with your social media users.
Live event streaming can be a great way of driving brand engagement. This is because many people prefer watching videos rather than reading text ads and email campaigns. Analyze your performance so that you know which areas require improvement.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- David Gitonga, Writer @ Starter Story
- Ankita Ghosh
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