73 Marketing Ideas For A Bicycle Company (2023)

Updated: January 19th, 2023
Start A Bicycle Company

Bicycle Company Marketing Ideas

Wondering how to market your bicycle company?

Marketing your bicycle company is certainly not easy, but there are many ways to promote and advertise your bicycle company.

We put together a list of the best marketing ideas for your bicycle company, so you can get your small business out there.

Learn more about starting a bicycle company:

Where to start?

-> Bicycle company plan
-> How to finance a bicycle company?
-> How much does it cost to start a bicycle company?
-> Pros and cons of a bicycle company
-> How to get clients for a bicycle company?

Need inspiration?

-> Other bicycle company success stories
-> Examples of established bicycle company
-> Bicycle company slogans
-> Bicycle company names
-> Bicycle company Instagram bios
-> Bicycle company Instagram captions

Other resources

-> Profitability of a bicycle company
-> Bicycle company tips
-> Blog post ideas for a bicycle company
-> Bicycle company manufacturers
-> Bicycle company quotes

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜

Medium

Free

Brand Loyalty

YouTube Video Content ➜

Medium

Low

Brand Exposure

Guest Blogging ➜

Easy

Low

Brand Exposure

Quora ➜

Easy

Free

Brand Exposure

Checklist Content ➜

Easy

Free

Brand Exposure

Memes ➜

Easy

Free

SEO

Customer Reviews ➜

Easy

Free

Trust & Credibility

Listicle ➜

Easy

Free

SEO

Guest Podcasting ➜

Medium

Free

SEO

Online Course ➜

Medium

Free

Trust & Credibility

Event Videos ➜

Easy

Medium

Brand Exposure

Product Launch Video ➜

Easy

Low

Trust & Credibility

Employee Testimonial Video ➜

Easy

Free

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Customer Service ➜

Medium

Free

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Competitor analysis ➜

Medium

Low

Product Quality

Leverage Third Party Platforms ➜

Medium

Low

Brand Exposure

Corporate gifts ➜

Easy

Low

Brand Loyalty

Mobile Marketing ➜

Easy

Low

Lead Generation

Promoted Listings ➜

Easy

Medium

Lead Generation

Free Sample Marketing ➜

Easy

Low

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Dedicated (Stand Alone) Emails ➜

Easy

Free

Lead Generation

Lead Nurturing Sequence ➜

Medium

Free

Lead Generation

Re-Engagement Email ➜

Easy

Free

Lead Generation

Brand Story Email ➜

Easy

Free

Lead Generation

Co-marketing Emails ➜

Medium

Free

Trust & Credibility

Product Feedback Emails ➜

Easy

Free

Product Quality

Holiday Email Campaign ➜

Easy

Free

Lead Generation

Milestone Email ➜

Easy

Free

Lead Generation

Virtual Email gift ➜

Easy

Free

Brand Loyalty

A/B Test Email Campaigns ➜

Easy

Low

Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

Pinterest (organic) ➜

Easy

Free

Brand Exposure

Create TikTok Marketing Videos ➜

Easy

Free

Engagement

Repurpose TikTok Content ➜

Easy

Low

Brand Exposure

Social Media Engagement ➜

Easy

Low

Engagement

Engage With Competitors Followers ➜

Easy

Free

Brand Exposure

Instagram Reels ➜

Easy

Free

Engagement

Twitter Videos ➜

Easy

Low

Engagement

Twitter Polls ➜

Easy

Free

Engagement

Caption Contest ➜

Easy

Low

Engagement

Social Media In Email Footers ➜

Easy

Free

Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜

Medium

Low

Lead Generation

Pay Per Click Advertising

Medium

Low

Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

Online Community ➜

Easy

Medium

Brand Exposure

User Generated Content (UGC) ➜

Easy

Free

Brand Exposure

Loyalty Partnership Program ➜

Easy

Low

Trust & Credibility

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Backlinks ➜

Medium

Medium

SEO

Content Audit ➜

Easy

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Pinterest ads ➜

Easy

Low

Brand Exposure

Tik Tok Creator Partnership ➜

Easy

Free

Brand Exposure

Instagram Story Ad ➜

Easy

Free

Lead Generation

Explore Ads ➜

Easy

Low

Brand Awareness

Twitter Ads ➜

Easy

Low

Brand Exposure

Youtube Ads ➜

Easy

Low

Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Geographic Expansion ➜

Hard

High

Brand Exposure

Product expansion ➜

Medium

Medium

Brand Exposure

Buzz Campaigning ➜

Easy

Low

Brand Awareness

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Trade Show ➜

Medium

Medium

Lead Generation

Networking Event ➜

Easy

Low

Brand Awareness

Webinar ➜

Medium

Medium

Trust & Credibility

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Direct Mail Campaign ➜

Medium

Low

Brand Awareness

Direct Mail QR Codes ➜

Easy

Free

Lead Generation

Branded Merchandise ➜

Medium

Medium

Brand Awareness

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Reality TV Stars ➜

Hard

High

Brand Exposure

Micro-Influencer Referral Program ➜

Medium

High

Trust & Credibility

Find Bloggers & Vloggers ➜

Easy

Low

Brand Exposure

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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