8 Tips For Starting A Successful Bicycle Company

Want to start your own bicycle company? Here are 8 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a bicycle company:

#1: Mehdi Farsi, founder of State Bicycle Co.:

We chatted with with Mehdi, founder of State Bicycle Co. ($1M/month). In our interview, Mehdi says:

The quality of the product is the most important thing. Your brand, your reputation, and the overall health of the business rely heavily on it.

Additionally:

I usually advise people to take risks early on. When you are more established you have more to lose.

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Read the full interview ➜

#2: Ruan Deyzel, founder of Spoke Works cc:

We chatted with with Ruan, founder of Spoke Works cc ($25K/month). In our interview, Ruan says:

I just wasn't earning enough money to support my wife and child, just having a basic lifestyle was making us get further into debt with every month that went by.

Additionally:

I always tell myself that I cannot just sit in my office hoping for business to come my way. The best thing is to get in the car or in the airplane face your fears and make it happen!

Further:

I think that business owners can often feel isolated and alone facing the problems they have and reading about great companies like Nike and that they went through exactly the same issues really makes it better!

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Read the full interview ➜

#3: Jonathan Shriftman, founder of Sole Bicycles:

We chatted with with Jonathan, founder of Sole Bicycles ($250K/month). In our interview, Jonathan says:

When all the shops asked how fast we could deliver our initial Sole bicycles, we knew we had product-market fit and a customer in hand. Our first container of bicycles sold out in less than two weeks…. 157 bicycles.

Additionally:

Over 60% of our traffic is attributable to word-of-mouth marketing. We know this because when people purchase, we have an attribution pop-up to ask how they heard about the brand. Nothing better than referrals from friends, family, and colleagues.

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Read the full interview ➜

#4: Xavier Claveria Masip, founder of Santafixie:

We chatted with with Xavier, founder of Santafixie ($250K/month). In our interview, Xavier says:

Be careful with this marketing tools. Is very easy to spend thousands of pounds per month they will show you good results according to their tools but you need to check the reality.

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Read the full interview ➜

Want to start a bicycle company?

See our full guide ➜