Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Testimonials ➜	Easy	Free	Trust & Credibility
YouTube Video Content ➜	Medium	Low	Brand Exposure
Guest Blogging ➜	Easy	Low	Brand Exposure
Promotional videos ➜	Medium	Medium	Brand Awareness
Quora ➜	Easy	Free	Brand Exposure
Case Study ➜	Easy	Free	Trust & Credibility
Customer Reviews ➜	Easy	Free	Trust & Credibility
Data-Driven Content ➜	Medium	Low	Trust & Credibility
Whitepaper ➜	Hard	Medium	SEO
How-To-Guide Content ➜	Easy	Free	SEO
Listicle ➜	Easy	Free	SEO
Guest Podcasting ➜	Medium	Free	SEO
Quizzes ➜	Easy	Free	Brand Exposure
Online Course ➜	Medium	Free	Trust & Credibility
Gated Content ➜	Easy	Free	Lead Generation
Video Tutorial ➜	Medium	Low	Trust & Credibility
Explainer Videos ➜	Easy	Low	Lead Generation
Product Demo Video ➜	Easy	Low	Brand Exposure
Product Launch Video ➜	Easy	Low	Trust & Credibility
Customer Testimonial Videos ➜	Easy	Free	Trust & Credibility
Employee Testimonial Video ➜	Easy	Free	Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea	Level Of Difficulty	Cost	Result
Partnerships ➜	Medium	High	Business Expansion
Brand Authenticity ➜	Easy	Free	Brand Loyalty
Customer Service ➜	Medium	Free	Brand Loyalty
CRM System ➜	Medium	Medium	Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea	Level Of Difficulty	Cost	Result
Competitor analysis ➜	Medium	Low	Product Quality
Leverage Third Party Platforms ➜	Medium	Low	Brand Exposure
Cold Calling ➜	Easy	Free	Lead Generation
Product Page ➜	Easy	Low	Lead Generation
Sell Sheet ➜	Easy	Free	Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea	Level Of Difficulty	Cost	Result
Email marketing ➜	Easy	Free	Brand Awareness
Emailing List ➜	Medium	Free	Engagement
Welcome Email ➜	Easy	Free	Trust & Credibility
Lead Nurturing Sequence ➜	Medium	Free	Lead Generation
Re-Engagement Email ➜	Easy	Free	Lead Generation
Co-marketing Emails ➜	Medium	Free	Trust & Credibility
Product Feedback Emails ➜	Easy	Free	Product Quality
Milestone Email ➜	Easy	Free	Lead Generation
Mobile Email Strategy ➜	Easy	Low	Lead Generation
A/B Test Email Campaigns ➜	Easy	Low	Engagement

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea	Level Of Difficulty	Cost	Result
Social Media Advertising ➜	Easy	Medium	Lead Generation
LinkedIn Organic Reach ➜	Easy	Free	Brand Awareness
LinkedIn Outreach ➜	Easy	Low	Brand Awareness
Twitter ➜	Easy	Free	Brand Awareness
Twitter Advanced Search ➜	Easy	Free	Lead Generation
Twitter Videos ➜	Easy	Low	Engagement
Twitter Polls ➜	Easy	Free	Engagement
Reddit Marketing (Organic) ➜	Easy	Free	Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea	Level Of Difficulty	Cost	Result
Affiliate Program ➜	Medium	Low	Lead Generation
Pay Per Click Advertising	Medium	Low	Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea	Level Of Difficulty	Cost	Result
Word of mouth ➜	Medium	Free	Brand Awareness
Referral Program ➜	Easy	Low	Brand Exposure
Online Community ➜	Easy	Medium	Brand Exposure

Automate

Marketing Idea	Level Of Difficulty	Cost	Result
Outsourcing ➜	Easy	Medium	Product Quality
Task Delegation ➜	Easy	Free	Product Quality
Tasks Automation ➜	Medium	Low	Product Quality

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea	Level Of Difficulty	Cost	Result
SEO Strategy ➜	Medium	Medium	SEO
Conversion Rate Optimization ➜	Medium	Low	Lead Generation
Optimize Landing Pages ➜	Medium	Low	Lead Generation
Website User Experience ➜	Hard	High	SEO
Backlinks ➜	Medium	Medium	SEO

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea	Level Of Difficulty	Cost	Result
Search engine marketing (SEM) ➜	Medium	High	Lead Generation
LinkedIn ads ➜	Medium	Low	Lead Generation
Podcast advertising ➜	Medium	Medium	Brand Exposure
Tik Tok Ads ➜	Easy	Low	Engagement
Sponsored Ads ➜	Easy	Low	Lead Generation
Cause Campaign ➜	Easy	Medium	Brand Exposure
Youtube Ads ➜	Easy	Low	Brand Exposure
ROI Report ➜	Easy	Free	Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Press Release ➜	Medium	Medium	Brand Exposure
Product expansion ➜	Medium	Medium	Brand Exposure
Side Project Marketing ➜	Medium	Medium	Brand Exposure
Scarcity ➜
Charitable Partnership ➜	Easy	Free	Brand Exposure

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea	Level Of Difficulty	Cost	Result
Meetup groups ➜	Easy	Low	Brand Awareness
Trade Show ➜	Medium	Medium	Lead Generation
Networking Event ➜	Easy	Low	Brand Awareness
Webinar ➜	Medium	Medium	Trust & Credibility
Conference Speaking ➜	Hard	Free	Trust & Credibility
Speaking Engagements ➜	Easy	Free	Brand Exposure

Other

Marketing Idea	Level Of Difficulty	Cost	Result
Customer Retention ➜	Medium	Low	Brand Loyalty

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea	Level Of Difficulty	Cost	Result
Sales Calls ➜	Hard	Free	Lead Generation

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