Marketing Ideas

Start A Sleep Products Business

Marketing Ideas

Sleep Products Business Marketing Ideas

Wondering how to market your sleep products business?

Marketing your sleep products business is certainly not easy, but there are many ways to promote and advertise your sleep products business.

We put together a list of the best marketing ideas for your sleep products business, so you can get your small business out there.

Content

Marketing Idea Level Of Difficulty Cost Result
YouTube Video Content Medium Free Brand Exposure
Customer Reviews Easy Free Trust & Credibility
Event Videos
Product Launch Video
Employee Testimonial Videos
Promoted Listings

Relationships

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity Easy Free Brand Loyalty
Customer Service Medium Free Brand Loyalty
Customer Of The Month

Sales

Marketing Idea Level Of Difficulty Cost Result
Competitor analysis ➜ Medium Low Product Quality
Corporate gifts ➜ Easy Low Brand Loyalty
Mobile Marketing
Shared Store
Free Samples

Email

Marketing Idea Level Of Difficulty Cost Result
Email List Growth Medium Free Brand Exposure
Dedicated (Stand Alone) Emails Easy Free Lead Generation
Brand Story Email ➜ Easy Free Lead Generation
Co-marketing Emails Medium Free Trust & Credibility
Product Feedback Emails ➜ Easy Free Product Quality
Holiday Email Campaign Easy Free Lead Generation
Milestone Email Easy Free Lead Generation

Social Media (Organic)

Marketing Idea Level Of Difficulty Cost Result
Yelp (reviews) Easy Free Trust & Credibility
Create TikTok Marketing Videos
Existing Tik Tok Content
Social Media Engagement
IG Reels
Caption Contest ➜ Easy Low Engagement
Social Media Handles

Affiliate

Marketing Idea Level Of Difficulty Cost Result
Affiliate program Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Marketing Idea Level Of Difficulty Cost Result
Referral Program ➜ Easy Low Brand Exposure
User Generated Content (UGC) ➜ Easy Free Brand Exposure
Loyalty Partnership Program

Buzz

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Buzz Campaigning

Social Media - (Paid)

Marketing Idea Level Of Difficulty Cost Result
Pinterest ads ➜ Easy Low Brand Exposure
Yelp ads ➜ Easy Low Brand Exposure
Tik Tok Creator Partnership
Story Ads
Explore Ads

Events

Marketing Idea Level Of Difficulty Cost Result
Trade Show ➜ Medium Medium Lead Generation
Networking Event ➜ Easy Low Brand Awareness
Webinar ➜ Medium Medium Trust & Credibility

Print + Traditional

Marketing Idea Level Of Difficulty Cost Result
Print Media Marketing ➜ Medium Medium Brand Awareness
Direct Mail Campaign ➜ Medium Low Brand Awareness
Direct Mail QR Code
Branded Merchandise