We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a sleep product:

#1: Dr. Wei-Shin Lai, founder of AcousticSheep:

We chatted with with Dr., founder of AcousticSheep ($/month). In our interview, Dr. says:

Whatever you can do on a small scale to prove the concept and make the first sales will critically guide your product development.

Read the full interview ➜

#2: Oscar Adelman, founder of Remi:

We chatted with with Oscar, founder of Remi ($500K/month). In our interview, Oscar says:

Nickel and diming customers is not going to get you that NPS score that builds a word-of-mouth free-CAC marketing machine.

Additionally:

I would rather grow 15% MoM and have a net-zero cash burn than 25% and burn through tens of thousands of dollars each month.

Read the full interview ➜

#3: Mark Zhang, founder of Manta Sleep:

We chatted with with Mark, founder of Manta Sleep ($800K/month). In our interview, Mark says:

We are anti-hustle culture. Working long hours and “hustling” is absolutely idiotic because nobody can make great decisions working 12 hours a day. At that point, you're just a walking zombie working on low-value tasks and pretending like you are actually doing something important.

Additionally:

We spent $50,000 on Facebook ads to drive traffic profitability to the crowdfunding campaign. Paid traffic is critical for crowdfunding because it’s much more reliable and consistent compared to something like PR.

Further:

Break a big goal into smaller goals, and celebrate those successes at the smaller-goal level. Big ideas, can be challenging and intimidating, so we all get overwhelmed sometimes.

Read the full interview ➜

#4: Sandeep Prasad, founder of Wink & Nod:

We chatted with with Sandeep, founder of Wink & Nod ($130K/month). In our interview, Sandeep says:

Treat your company or your startup as a child - nurture it, grow it, and make it ready for the world.

Read the full interview ➜

Part of

Starting A Sleep Product: Everything You Need To Know

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