Start A Mattress Brand - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Do you want to start a mattress business? Starting a mattress brand is a lucrative business you can set up in any part of the world. The truth is that the demand for mattresses is increasing as the population continues growing. Data shows that the global mattress market is growing by a CAGR of 6.7% over the past few years, and this growth will not slow down anytime soon. However, whether you shall be a wholesale or a retail mattress business, finding a good location is the key to the success of your business!
In recent years, strip malls have remained a good position for consumer goods such as mattresses.
Starting a mattress brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell mattress, or selling mattress online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a mattress brand ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Equipment & Supply Expenses |
$63 |
$200 |
|
Retail Business Expenses |
$0 |
$6,000 |
|
Inventory Expenses |
$350 |
$13,000 |
|
Training & Education Expenses |
$0 |
$1,000 |
|
Software Expenses |
$162 |
$3,094 |
|
Advertising & Marketing Costs |
$0 |
$50 |
|
Total Startup Costs |
$6,549 |
$58,311 |
Case Studies
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$2M/mo
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$3.5M/mo
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$2M/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Mattress Firm |
mattressfirm.com |
23,664 |
|
|
tempurpedic.com |
tempurpedic.com |
41,389 |
|
|
Avocado Green Mattress |
avocadogreenmattress.com |
42,719 |
|
|
Koala |
koala.com |
53,258 |
|
|
Puffy Mattress |
puffy.com |
59,739 |
|
|
Resident |
residenthome.com |
63,146 |
|
|
Mysleepyhead |
mysleepyhead.com |
86,985 |
|
|
Slumber Search |
slumbersearch.com |
92,937 |
|
|
Endy |
ca.endy.com |
94,734 |
|
|
US-Mattress |
us-mattress.com |
100,909 |
|
|
GhostBed by Nature's Sleep |
ghostbed.com |
119,948 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Rewarding work |
Starting a mattress brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
|
High margins |
The gross margins for your mattress brand are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily. |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your mattress brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Finding The Right Supplier |
Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
|
Longer Sales Process |
A mattress brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
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