Start A Mattress Brand
About
Starting a mattress brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell mattress, or selling mattress online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a mattress brand ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $525 | $5,500 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Retail Business Expenses | $0 | $6,000 |
| Inventory Expenses | $350 | $13,000 |
| Training & Education Expenses | $0 | $1,000 |
| Other Expenses | $0 | $1,500 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $0 | $50 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Mattress Firm | mattressfirm.com | #23,664 |
|
tempurpedic.com | tempurpedic.com | #41,389 |
|
Avocado Green Mattress | avocadogreenmattress.com | #42,719 |
|
Koala | koala.com | #53,258 |
|
Resident | residenthome.com | #63,146 |
|
Mysleepyhead | mysleepyhead.com | #86,985 |
|
Slumber Search | slumbersearch.com | #92,937 |
|
US-Mattress | us-mattress.com | #100,909 |
|
Buy Mattress online in India ▷ Emma memory foam mattress | emma-mattress.in | #150,593 |
|
Top-Rated Mattresses | beautyrest.com | #154,245 |
|
Saatva Mattress | saatvamattress.com | #160,958 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Rewarding work | Starting a mattress brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| High margins | The gross margins for your mattress brand are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily. |
| Cons | Description |
|---|---|
| Crowded Space | Competition is high when it comes to your mattress brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
| Finding The Right Supplier | Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A mattress brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
Marketing Ideas
-
1
Word of mouth
The most tried and true way to grow a mattress brand is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
2
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to mattress brand.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
-
3
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
"An amazing network of founders that truly want to help each other grow their business."
