Business Idea

Start A Mattress Brand

About

Starting a mattress brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mattress, or selling mattress online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mattress brand ➜

Key stats

market size
$31.2B
revenue (monthly)
$3.5M
starting costs
$36.3K
gross margin
60%
time to build
8 months
growth
Brand Authenticity
business model
E-Commerce
time investment
Full time

About

Starting a mattress brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mattress, or selling mattress online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mattress brand ➜

Key stats

market size
$31.2B
revenue (monthly)
$3.5M
starting costs
$36.3K
gross margin
60%

 

time to build
8 months
growth
Brand Authenticity
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $6,000
Inventory Expenses $350 $13,000
Training & Education Expenses $0 $1,000
Other Expenses $0 $1,500
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $50

Successful Businesses

Business URL Rank
Mattress Firm mattressfirm.com #23,664
tempurpedic.com tempurpedic.com #41,389
Avocado Green Mattress avocadogreenmattress.com #42,719
Koala koala.com #53,258
Resident residenthome.com #63,146
Mysleepyhead mysleepyhead.com #86,985
Slumber Search slumbersearch.com #92,937
US-Mattress us-mattress.com #100,909
Buy Mattress online in India ▷ Emma memory foam mattress emma-mattress.in #150,593
Top-Rated Mattresses beautyrest.com #154,245
Saatva Mattress saatvamattress.com #160,958

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a mattress brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your mattress brand are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Crowded Space Competition is high when it comes to your mattress brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A mattress brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a mattress brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to mattress brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.