18 Sleep Products Business Success Stories 
Good sleep is critical for brain performance, enhancing mood and overall body health. Not getting enough sleep raises the risk of diseases and disorders.
Research shows the type and quality of sleep products affect the quality of one's sleep. Thus, experts advise people to get quality sleep products to ensure they are well-rested for the next day.
Researchers project that the global sleep aids market shall witness an annual CAGR of 6.9% and reach $111.9 in the next few years. The benefits of quality sleep products and the rise in disposable income drive demand for global sleep aid. Besides, people are shifting away from sleep aid medication and prefer natural sleep aids.
In short, selling sleep products has become a billion-dollar business.
To start a sleep products business, research the in-demand sleep products—mattresses, bed sheets, smart beds, sleep wearables, etc. Then, decide the target market, and choose a business model. You can become a sleep products manufacturer, distributor, wholesaler, or retailer.
You need to register your business name and register a tax account. Finally, apply for a business license and permits and meet all legal formalities of operating a business in your state.
Here are some real life success stories of starting a sleep product:
1. Wink & Nod ($1.56M/year)
Sandeep Prasad (from Pune, Maharashtra, India) started Wink & Nod over 5 years ago.
I am Sandeep Prasad, founder, and CEO of Wink & Nod. I started the company around two years back with a mission to provide a healthy and comfortable sleep to the Indian consumers.
While a lot of brands claim to be sleep focused, almost no one has the portfolio offerings to match the claim. Mattresses and pillows are central to sleep, but we've gone above and beyond to create multiple categories including bed linen and sleep enabling accessories to fulfill all sleep-related needs from one place. We're also ever-expanding our portfolio to bring cutting edge technologies to solve sleep problems. We're very excited about the next couple of months, with some really awesome products coming up. We're doing $130k/month in revenues, and have served more than 12,000 orders to date.
2. Manta Sleep ($9.6M/year)
Mark Zhang (from Jackson, WY) started Manta Sleep about 6 years ago.
I am the CEO & co-founder of Manta Sleep mask, the only mask designed, constructed, and optimized for deepest-possible sleep in any environment. Manta Sleep masks provide 100% blackout for maximized sleep quality — so users feel 100%, all the time. Just a pinprick of light can disrupt REM and deep sleep, leading to post-sleep tiredness. That’s why Manta perfectly covers and conforms to the eyes to block 100% of light, even in broad daylight — so users always get deep, uninterrupted sleep.
We are anti-hustle culture. Working long hours and “hustling” is absolutely idiotic because nobody can make great decisions working 12 hours a day. At that point, you're just a walking zombie working on low-value tasks and pretending like you are actually doing something important. You are pretending like you are actually making it work and “succeeding”, when in fact, you're just using mindless work as an excuse to make yourself feel better. In order to live a good life, a happy life, there are several pillars in our lives that we need to make sure to take care of: Health, Wealth, Family, and Friends. When these go out of sync, life sucks. You basically have to keep it balanced to live a good life.
Learn more about starting a sleep product:
Where to start?
-> How much does it cost to start a sleep product?
-> Pros and cons of a sleep product
-> Examples of established sleep product
-> Marketing ideas for a sleep product
-> Sleep product slogans
-> Sleep product names
-> Sleep product tips
-> Blog post ideas for a sleep product
4. Remi ($6M/year)
Oscar Adelman (from San Francisco) started Remi over 3 years ago.
I’m VC-turned-founder Oscar Adelman. One year ago, I left my early-stage VC job to start Remi, a direct-to-consumer Sleep and Wellness company.
Now that we’re 12 months old, I can proudly say Year One has been a success. We went from idea to $1.5m+, served thousands of happy customers (with a Net Promoter Score of 94!), and learned how to effectively communicate our value propositions; accessibility, convenience, and comfort.
5. AirTulip ($252K/year)
Arjen de Jong (from New York, NY, USA) started AirTulip over 2 years ago.
Hello, I’m Arjen de Jong and I am the founder of AirTulip. At AirTulip, we’re on a mission to provide clean air to everyone and to help people breathe easily again. AirTulip is a hardware & software technology company that builds cleanroom-grade air purification systems for public spaces and homes. Our unique controlled flow technology enables us to create zones of 100% completely clean air, verified by independent labs.
We launched the AirTulip Stem at the end of last year, after extensive testing. We placed units at clinics, dentist offices, bars, restaurants, and meeting venues so far. We also have an interest in providing clean air for large open offices. We’re now in the process of generating more sales for the B2B side of our business. The AirTulip Sleep, our B2C product, will launch on Kickstarter this August 30th.
6. Sheets & Giggles ($2.4M/year)
Colin McIntosh (from Denver, Colorado, USA) started Sheets & Giggles about 5 years ago.
I’m Colin McIntosh, Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with our first product: lyocell bed sheets made from eucalyptus trees.
That’s me in the middle after winning Denver Startup Week back in September.
7. Baloo Living ($4.99M/year)
Elizabeth Grojean (from Austin, Texas, USA) started Baloo Living over 5 years ago.
Baloo Living is asleep and wellness company launched from Bali in 2018. Our signature product is a weighted blanket, an incredible tool for calming the nervous system with gentle pressure, similar to the way being hugged or held makes us feel naturally comforted. These blankets have been used for decades by therapists and are only now going mainstream as people discover just how powerful they can be for improving sleep and soothing anxiety--without the use of medication.
It’s exciting to be bringing a product to market that does so much good and only beginning to reach critical mass. The market for weighted blankets is exploding - currently, on Amazon, there are millions of dollars in sales monthly, and we know that e-commerce generally represents 10% of retail sales in the US. We reached six figures in our third month, and seven figures after our first holiday season before even a year has passed! Baloo took off like crazy, partly because we stand for the highest product quality, customer service, and thoughtful design.
8. ZZZ Bears ($120K/year)
Justin Baum (from Winston-Salem, North Carolina, USA) started ZZZ Bears almost 8 years ago.
My full-time job is in advertising. (Think Don Draper with less Brylcreem,) And from 2005 to 2012, I worked at JWT, the United States Marine Corps’ longtime ad agency. As the Creative Director, I was in charge of recruitment advertising - writing the television commercials, print ads, billboards, etc - for the Marines during two of the most unpopular wars in our nation’s history.
Today, we donate ZZZ Bears monthly to children who have lost a parent in the line of duty through our partnership with TAPS (Tragedy Assistance Program for Survivors).
9. Luna Wellness ($3M/year)
Robin (from New York, New York, USA) started Luna Wellness over 5 years ago.
Hi! I’m Robin and I’m one of the co-founders of the Luna weighted blanket which uses the science of deep pressure stimulation to help sensory disorders, anxiety, stress and insomnia.
What started out as a passion project in 2017 has now turned into a thriving business where we’ve already tripled our revenue from last year and are averaging $250K in revenue per month. We expect this number to increase 2-3X in the following months.
10. Doris Sleep ($120K/year)
Tracey Wallace (from Austin, Texas, USA) started Doris Sleep over 4 years ago.
I’m Tracey Wallace, professionally a content marketer and SEO expert who has now launched a direct-to-consumer bed pillow business, Doris Sleep.
Knowing what I do about virgin polyester pillows, I decided to find a manufacturer who could get me the virgin polyester feel (i.e. the down feel) without the high price tag and the terrible everything else. That is what landed me on recycled plastic bottle fill. Every pound of pillow fiber diverts 14 plastic bottles from landfills here in the US. So, you are helping to clean the environment, and getting a luxury sleeping experience. Win-win!
11. CoziGo ($312K/year)
Emma Lovell (from Sydney, New South Wales, Australia) started CoziGo about 8 years ago.
Hi, I’m Emma Lovell mum of two small children and founder of CoziGo - Sleep on the Go. I’m originally from England and live in Sydney Australia.
Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.
12. Tediber ($42M/year)
Julien Sylvain (from Paris, Ile-de-France, France) started Tediber over 8 years ago.
I am the founder of Tediber. Tediber is the leading Bed-in-box company in France. Tediber now sells mattresses, pillows, duvets, baby mattresses, and bed frames online in France, Italy, and Spain.
We started 3 years ago and in 2018 we have done a total of 15m€ revenues.
13. Ocochi ($120K/year)
Nan, Wendy and Jessica (from Chicago, Illinois, USA) started Ocochi almost 4 years ago.
Hi there! We are Nanny Peggy, Wendy, and Jess, the founders of Ocochi. Three generations of women from the same family. After a lot of fun and hard work, we have Ocochi – our beloved family-run bedding company. We sell boutique bamboo bed linen and luxurious mulberry silk duvets that are sustainable and chemical-free.
We contacted various luxury apartment buildings around Chicago to ask if we could hold pop-up events in their lobbies. In our first three months we held 50 events, from which we have gleaned invaluable customer research and built many customer relationships – plus, all the revenue they generated has paid for our second inventory order.
14. Turmerry ($1.8M/year)
Rumana Bai (from Charlotte, NC, USA) started Turmerry over 3 years ago.
My name is Rumana Bai, and I am the founder of Turmerry, an online retail store providing all-natural and non-toxic bedding products to health-conscious and eco-conscious people. A year ago, I started my own e-commerce store after many years of running a web design and marketing agency.
- Made in the USA
15. Soaring Heart Natural Beds ($3.6M/year)
Mike Schaefer (from Seattle, Washington, USA) started Soaring Heart Natural Beds over 41 years ago.
Hi, I’m Mike Schaefer, Owner and President of Soaring Heart Natural Beds located in Seattle, WA. Soaring Heart hand-crafts and retails all organic beds and bedding. We believe breathable, all natural fibers create the best sleep environment and go out of our way to source the best raw-materials we can find.
For more than 35 years, we’ve been building great beds and we believe you won’t find better products and customer service anywhere. Our team of crafts-people loves what we do. We hand-sign every mattress and offer a 20 year warranty so that you can rest assured we stand behind everything we make. Today about 25% of our business is online, with the balance coming from one of our two Seattle-area stores.
16. Mattress Depot USA ($24M/year)
David Smith (from Bellevue, WA, USA) started Mattress Depot USA almost 21 years ago.
Hi everyone! My name is David Smith and I am the founder and Chief Sleep Consultant for Mattress Depot USA. I started the company almost 20 years ago along with my former girlfriend and now spouse, Torey Smith. Mattress Depot USA was established in the Pacific Northwest as a specialty discount mattress liquidator. However, over the years we have transformed our business into a specialty sleep omnichannel retailer helping customers find a better night’s rest by selling high quality, brand name mattresses and bedding products in a comfortable relaxing environment.
We first launched from a storage warehouse in August 2002 and did sales of $200,000 in six months. In 2003, the first full year in business we had sales of $1,320,00 then the following year in 2004 we did $3,200,000. For the first ten years, we had phenomenal growth becoming one of the 100 Fastest growing private companies in the Pacific Northwest for more than six years in a row.
17. American Blossom Linens ($600K/year)
Janet Wischnia (from Thomaston, GA, USA) started American Blossom Linens over 4 years ago.
I am Janet Wischnia and I am the founder of American Blossom Linens a direct-to-consumer brand of bedding made completely in the USA from USA grown cotton. Our flagship product is our classic made in USA organic cotton natural sheet set and we sell online in the USA to people interested in quality sustainable products.
We started right before the COVID 19 pandemic started which we thought was going to make the growth trajectory very hard but much to our surprise we grew our sales by 400% in 2020 and have continued to grow in 2021. We introduced a line of cotton blankets and plan on introducing many more new products.
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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