20 Sleep Products Business Success Stories [2024]

Updated: November 19th, 2023
Start A Sleep Product

Good sleep is critical for brain performance, enhancing mood and overall body health. Not getting enough sleep raises the risk of diseases and disorders.

Research shows the type and quality of sleep products affect the quality of one's sleep. Thus, experts advise people to get quality sleep products to ensure they are well-rested for the next day.

Researchers project that the global sleep aids market shall witness an annual CAGR of 6.9% and reach $111.9 in the next few years. The benefits of quality sleep products and the rise in disposable income drive demand for global sleep aid. Besides, people are shifting away from sleep aid medication and prefer natural sleep aids.

In short, selling sleep products has become a billion-dollar business.

To start a sleep products business, research the in-demand sleep products—mattresses, bed sheets, smart beds, sleep wearables, etc. Then, decide the target market, and choose a business model. You can become a sleep products manufacturer, distributor, wholesaler, or retailer.

You need to register your business name and register a tax account. Finally, apply for a business license and permits and meet all legal formalities of operating a business in your state.

Here are some real life success stories of starting a sleep product:

1. Wink & Nod ($1.56M/year)

Sandeep Prasad, the founder of Wink & Nod, got the idea for his sleep-focused business while working as a Venture Capitalist in the US. He noticed a lack of innovation and confusion among consumers in the Indian mattress industry and saw an opportunity to introduce affordable and innovative sleep products. With a focus on customer feedback and an MVP approach, Wink & Nod has grown to offer a range of products and has successfully attracted and retained customers through their affordable pricing and trust-building initiatives like a 100-day trial service and international standard certifications.

How much they make: $1.56M/year
Current team size: 25

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How I Started A $130K/Month Innovative Sleep Products Company

Wink & Nod is a sleep-focused D2C brand that provides premium quality sleep products ranging from mattresses, pillows, comforters, bedsheets to accessories like neck pillows, sleep sprays, among others, and has generated $130k/month in revenue, serving more than 12,000 orders to date.

About
Sandeep started Wink & Nod over 6 years ago
Revenue
Sandeep grew the business to $130K/month
Read by 8,916 founders

2. Manta Sleep ($9.6M/year)

with innovative sleep solutions, we believe Manta Sleep has a bright future ahead.

How much they make: $9.6M/year
How much did it cost to start: $50K
Current team size: 18

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How We Successfully Raised $700K For Our 100% Blackout Sleep Masks

Manta Sleep has successfully raised $700,000+ through crowdfunding campaigns for their unique, 100% blackout sleep mask designed for light sleepers and aims to empower people to sleep better so they can do more.

About
Mark started Manta Sleep about 7 years ago
Revenue
Mark grew the business to $800K/month
Costs
It cost Mark $50000 to start the business
Read by 9,090 founders

So... can you actually make money with a sleep product?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Remi ($6M/year)

Oscar Adelman, a former VC, came up with the idea for his business, Remi, after experiencing frustration with the high cost of custom night guards for teeth grinding. Through conversations with dentists and research, he identified the opportunity to eliminate the middleman and create a more affordable and convenient option for customers to take their own teeth impressions at home. After a year in business, Remi has achieved success, serving thousands of customers and expanding to offer custom teeth whitening kits as well.

How much they make: $6M/year
Current team size: 18

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Leaving The VC World To Start A Sleep And Wellness Company

Remi, a direct-to-consumer Sleep and Wellness company, founded by VC-turned-founder Oscar Adelman, has had a successful first year, going from idea to $1.5m+ in revenue, serving thousands of happy customers, with a lifetime retention above 90%, proving that offering the best solution to a real pain point is key to attracting and retaining customers.

About
Oscar started Remi over 4 years ago
Revenue
Oscar grew the business to $500K/month
Read by 5,161 founders

4. AirTulip ($252K/year)

Arjen de Jong, the founder of AirTulip, came up with his business idea after witnessing the non-spreading line of smoke from a lit cigarette in a cleanroom booth, which sparked the idea of preventing indoor outbreaks during the Covid pandemic. He combined his theoretical and practical experience in aerospace engineering to develop cleanroom-grade air purification systems for public spaces and homes.

How much they make: $252K/year
How much did it cost to start: $320K
Current team size: 5

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How This Aerospace Engineer Created A $21K/Month Air Cleaner

AirTulip is a hardware and software technology company providing clean air to public spaces and homes with their patented-cleaning technology and unique products which include items such as the AirTulip Stem and Canopy and their new product, AirTulip Sleep integrated headboard.

About
Arjen started AirTulip over 3 years ago
Revenue
Arjen grew the business to $21K/month
Costs
It cost Arjen $320000 to start the business
Read by 2,544 founders

So... can you actually make money with a sleep product?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Sheets & Giggles ($2.4M/year)

Colin McIntosh, the founder of Sheets & Giggles, came up with the idea for his business after leaving a tech startup in 2017. He wanted to start his own company and decided to launch a crowdfunding campaign for a physical product brand. After validating the product through Facebook ads and collecting over 11,000 interested buyer emails, he launched Sheets & Giggles on Indiegogo with 500 customers on day one and $45,000 in funding.

How much they make: $2.4M/year
Current team size: 6

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Starting A Bed Sheet Business Making $600K In First 8 Months

Sheets & Giggles, an eco-friendly bedding brand, earned nearly $500,000 and 6,000 orders in the first 6 months of business through Indiegogo, and utilizes pun-based marketing and a DTC model to tap into a fragmented, low brand loyalty market.

About
Colin started Sheets & Giggles about 6 years ago
Revenue
Colin grew the business to $200K/month
Read by 61,293 founders

6. Baloo Living ($4.99M/year)

Elizabeth, the founder of Baloo Living, had a life-changing experience after she quit her marketing job and traveled to Bali. Feeling unfulfilled and burned out, she discovered a sense of wholeness and happiness within herself. Inspired by her journey, she launched Baloo Living, a company that sells premium weighted blankets to help people improve their sleep and reduce anxiety. The business quickly took off, reaching six-figure and seven-figure revenues in just a few months. Today, Baloo Living stands for highest product quality, customer service, and thoughtful design.

How much they make: $4.99M/year
How much did it cost to start: $20K
Current team size: 5

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How I Started A $100K/Month Business Selling Weighted Blankets From Bali

Baloo Living, a Bali-based wellness company founded in 2018, saw incredible success in its first year, reaching six and seven-figure sales figures within just three and 12 months respectively by offering a high-quality, thoughtfully-designed weighted blanket.

About
Elizabeth started Baloo Living over 6 years ago
Revenue
Elizabeth grew the business to $416K/month
Costs
It cost Elizabeth $20000 to start the business
Read by 11,939 founders

So... can you actually make money with a sleep product?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. ZZZ Bears ($120K/year)

Justin Baum, a Creative Director in the advertising industry, came up with the idea for ZZZ Bears while filming a commercial at a Marine base and buying his daughter a teddy bear. Realizing that the bear helped alleviate her fears and knowing the sacrifices of military families, he decided to create a line of teddy bears dressed in military uniforms that would protect kids as they sleep. After facing initial challenges with manufacturing and marketing, the business gained success through Facebook ads and partnerships with military exchanges and major retailers like Target.

How much they make: $120K/year
How much did it cost to start: $5K
Current team size: 0

article

How I Built A Teddy Bear Business Helping Military Kids Sleep At Night

This case study is about how the founder of ZZZ Bears created and grew a line of military teddy bears named SGT SLEEPTIGHT, primarily selling to military families and gaining success through Facebook ads and partnerships with military exchanges, Target, and TAPS, while also learning important lessons such as the power of mentors and seeking help.

About
Justin started ZZZ Bears almost 9 years ago
Revenue
Justin grew the business to $10K/month
Costs
It cost Justin $5000 to start the business
Read by 10,164 founders

8. Luna Wellness ($3M/year)

Robin, the co-founder of Luna weighted blanket, came up with the idea after struggling with anxiety and sleep issues. Inspired by studies showing the effectiveness of weighted blankets, Robin set out to create a higher quality and more affordable option. Now, with tripled revenue from last year and averaging $250K in revenue per month, Luna is helping people sleep better and feel better.

How much they make: $3M/year
Current team size: 2

article

How We Grew Our Weighted Blanket Product To $250K/Month

Case study on the successful launch and growth of Luna weighted blanket, which tripled its revenue from last year and is averaging $250k in revenue per month by introducing a higher quality and affordable weighted blanket to the market through Amazon and gaining traction through effective advertising strategies.

About
Robin started Luna Wellness over 6 years ago
Revenue
Robin grew the business to $250K/month
Read by 9,932 founders

9. Doris Sleep ($120K/year)

Tracey Wallace, a content marketer and SEO expert, launched her direct-to-consumer bed pillow business, Doris Sleep, after being inspired by her family's cotton and bed pillow manufacturing company. By incorporating her values of supporting US manufacturing and sustainability, Tracey decided to create pillows made with 100% recycled plastic bottle fill. Launching on the anniversary of her grandfather's death, Tracey sees her business as a way to honor his legacy.

How much they make: $120K/year
Current team size: 0

article

How I Launched A Direct To Consumer Bed Pillow Business

Content marketer and SEO expert Tracey Wallace launched Doris Sleep, a direct-to-consumer bed pillow company that offers pillows made 100% in the US with 100% recycled plastic bottle fill, and spent around $10,000 on the launch, with recommendations from others and organic traffic being the highest converting methods for attracting and retaining customers.

About
Tracey started Doris Sleep over 5 years ago
Revenue
Tracey grew the business to $10K/month
Read by 10,266 founders

10. CoziGo ($312K/year)

Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.

How much they make: $312K/year
Current team size: 2

article

How Emma Lovell Built A $26K/mo Baby Stroller Business

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

About
Emma started CoziGo about 9 years ago
Revenue
Emma grew the business to $26K/month
Read by 9,828 founders

11. Tediber ($42M/year)

Tediber was founded by the founder and his two co-founders, Juan Pablo and Jean-Christophe, who previously worked on a humanitarian project manufacturing cardboard furniture. After gaining experience in the e-commerce industry, the founders decided to start a high-value product business. They were inspired by Tuft & Needle, an American bed-in-a-box company, and created Tediber, a leading bed-in-box company in France. From their extensive research and prototyping, they developed a mattress that fits the French market's expectation for firm bedding. Since their launch, Tediber has successfully attracted and retained customers through word-of-mouth and a low return rate of 4%.

How much they make: $42M/year
How much did it cost to start: $100K
Current team size: 40

article

How Four Friends Started The #1 Mattress Company In France

Tediber is France's leading Bed-in-box company, generating €15 million in revenue in 2018, and offering a range of bedding products sold online in France, Italy, and Spain, with quality products manufactured locally and sold at a good price.

About
Julien started Tediber over 9 years ago
Revenue
Julien grew the business to $3.5M/month
Costs
It cost Julien $100000 to start the business
Read by 10,124 founders

12. Ocochi ($120K/year)

Nanny Peggy, Wendy, and Jess, founders of Ocochi, came up with the idea for their all-natural bedding brand after discovering mulberry silk duvets and bamboo bed linen during a trip to China. Realizing the market potential and the environmental benefits of these products, they established Ocochi with a focus on high-quality and sustainable bedding. With a soft launch in Chicago and successful pop-up events in luxury apartment buildings, they have achieved monthly revenues of $10,000 and are expanding their reach to other cities and countries.

How much they make: $120K/year
Current team size: 3

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How We Started A $10K/Month All-Natural Bedding Brand

Ocochi is a family-run bedding company that sells sustainable and chemical-free boutique bamboo bed linen and luxurious mulberry silk duvets, generating over $10,000 a month through cost-efficient pop-up events and strong customer relationships.

About
Nan, started Ocochi almost 5 years ago
Revenue
Nan, grew the business to $10K/month
Read by 8,330 founders

13. Turmerry ($1.8M/year)

Rumana Bai, founder of Turmerry, had a passion for healthy and non-toxic living. During a trip to India, she discovered an all-natural mattress made from latex, sparking the idea for her business. With a focus on sustainability and affordability, Turmerry now sells a range of organic and natural bedding products and has become profitable with a 50% COGS and 25% marketing budget.

How much they make: $1.8M/year
How much did it cost to start: $1K
Current team size: 3

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How I Started A $150K/Month Natural And Organics Bedding Products Brand

An aspiring founder shares how they started an online retail store providing natural and non-toxic bedding products, growing their YOY revenue by 6000%, and focusing on sustainability and community impact through partnerships with American Forests and introducing 100% Natural and Organic Hair Oil.

About
Rumana started Turmerry almost 5 years ago
Revenue
Rumana grew the business to $150K/month
Costs
It cost Rumana $1000 to start the business
Read by 8,588 founders

14. Soaring Heart Natural Beds ($3.6M/year)

Mike Schaefer, the founder of Soaring Heart Natural Beds, came up with the idea for his business after realizing the importance of building a great mattress using organic materials. With reliable access to high-quality raw materials and a commitment to leaving a positive impact on the planet, Schaefer created a sustainable, green business that offers all organic beds and bedding. The online component of Soaring Heart's business has thrived, with a focus on products like mattresses, free shipping, and personalized customer service through online chat.

How much they make: $3.6M/year
Current team size: 15

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Running A Furniture Company For 30+ Years and Moving Online

Soaring Heart Natural Beds is a thriving Seattle-based organic bed and bedding company with 25% of their business online, two brick and mortar stores, and a commitment to a healthy planet by producing sustainable, green products that avoid using petroleum derivatives, plastics, synthetics or added flame retardants or fumigants in any of their products.

About
Mike started Soaring Heart Natural Beds over 42 years ago
Revenue
Mike grew the business to $300K/month
Read by 4,710 founders

15. Mattress Depot USA ($24M/year)

growth, it can lead to a quick demise. Therefore, we have always focused on smart and sustainable growth strategies.

One of the most effective tactics that has helped us attract and retain customers is our emphasis on providing exceptional customer service. We believe that the customer experience is crucial, especially in a competitive industry like retail. By hiring knowledgeable and friendly staff, offering personalized sleep consultations, and providing hassle-free returns and exchanges, we have been able to build a loyal customer base.

In terms of marketing, we have utilized a combination of traditional and digital channels. Initially, we relied heavily on classified ads and print media, which helped us reach local customers and create awareness about our low prices. As technology evolved, we adapted our marketing strategies and ventured into online platforms such as Craigslist and eventually launched our own website.

Our website not only serves as an informational resource but also allows customers to conveniently browse and purchase products online. We have integrated e-commerce features and implemented efficient order fulfillment and delivery processes to ensure a seamless shopping experience.

Additionally, we have implemented a referral program to incentivize our satisfied customers to spread the word about our brand. By providing discounts or special offers to customers who refer their friends and family, we have been able to leverage the power of word-of-mouth marketing and generate a steady stream of new customers.

In summary, our focus on exceptional customer service, strategic marketing efforts, and continuous improvement in our online presence have been key factors in attracting and retaining customers for our business.

How much they make: $24M/year
How much did it cost to start: $10K
Current team size: 70

article

How We Built Our Discount Mattress Company To $24M/Year

Learn how Mattress Depot USA went from operating out of a warehouse to becoming a specialty sleep omnichannel retailer with $24M in yearly revenue by offering customers a low-cost, high-quality mattress buying experience.

About
David started Mattress Depot USA almost 22 years ago
Revenue
David grew the business to $2M/month
Costs
It cost David $10000 to start the business
Read by 5,688 founders

16. American Blossom Linens ($600K/year)

Janet Wischnia, founder of American Blossom Linens, came up with the idea for her business as a way to take her family's bedding manufacturing company back to its retail roots. With the growing demand for sustainable and American-made products, Janet saw an opportunity to create high-quality bedding made completely in the USA from USA-grown cotton. Despite launching right before the COVID-19 pandemic, American Blossom Linens experienced a 400% sales growth in 2020 and continues to grow in 2021.

How much they make: $600K/year
How much did it cost to start: $50K
Current team size: 3

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How I Grew My "Made In The USA" Bedding Brand To $600K/Year

American Blossom Linens grew sales by 400% during the pandemic to become a profitable business, offering direct-to-consumer high-quality bedding made entirely in the US from 100% domestically grown cotton. Founder Janet Wischnia switched from her role as the company's president to create this eco-friendly brand, which offers personalized support and attention to detail to customers.

About
Janet started American Blossom Linens over 5 years ago
Revenue
Janet grew the business to $50K/month
Costs
It cost Janet $50000 to start the business
Read by 3,738 founders