1,000+ Creative Sleep Products Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect sleep product idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sleep product stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sleep product ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sleep product.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Sleep Product Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy sleep product name ideas

Better
The Health Wealth
The Resting Panda
Doze
Snooze Better
Nap Me
Z’s
Beauty Sleep
Hashtag Sleep
Eyes Shut Wide
Wide Awake
Twenty Winks
The Spot Of Sleep
Beddy Bye
Do Nothing
Busy Days Good
Real Goodness
Well Slept
Rested
Still
Silent
Beauty Dose
The Bed
Hello, Sleep
Sleepy Head
Catch
Nap Made
Turn In
Sleep Caterer
Eye Magic
Easy Eyes
Sleep Chef
Checked
Tumbled
Bed Time Story
Zizz
Nod
Fresh Breath
Beauty Filter
Texture
Homelike
Sweet Dreams
Dreamy
The Abstract
Absorbed
Jumble
Sleepy Blues
In The Calm
Gazed
Shocked
Light Sleep
Sleep Pleasure
Me Time
Reclining
Zeal
Joy
Glee
Sound Sleep
Happy Hour
Hush
Essential
Sleep Potion
Lightening
Vanish
Hospitable
Solace
Dido Sleep
Passive
Delight
Fully
Synced
Sleep Essentials
Healthy Way
Sleep Glow
Self Love
BlissfulSleep
TroubledSleep
Help Co
Good
The Timely
Enough
The Lethargic
Production Place
The Navigational
Unique Production
Attention Co
Heavy
SweetSleep
Primary Mathematical Product Group
Soft Slumber
International
Blissful Eternal Sleep Place
Inner
The Net
Neurotic Product
Drugged Bed Spot
Uneasy
Interrupted
Restorative Nap Pro
Foreign Help
More Nap Spot
LogicalProduct
Mathematical Product Spot
LongSleep
Snooze Pro
Wares Collective
Principal Provided
Half Bed Spot
The Natural Intersection
Additional Attention
BandAid
The Homogeneous Wares
PrincipalProduct
Legal Care Group
The Medical
Chief Packaging Collective
Liquid Packaging Co
Wave Eternal Rest Pro
Much
The Extra
The Magnetic Quietus
Ultimate Packaging
Snooze Trading Co
The Natural Packaging
The Friendly
Military
The Pure
MuchSleep
Extra
The Economic Tending
Good Quietus
Commercial
Pure
Timely Tending Spot
The Happy
National Wares Group
Longer Eternal Rest Group
Narcotics Product
Help Spot
GoodSleep
Logical Ingredient Group
Charitable Assistance Co
The Sufficient
Production Group
Funding Trading Co
Defective
Official Tending Collective
The Marginal

Creative sleep product name ideas

Short Eternal Sleep Spot
The Temporary
Ingredient Collective
Uneasy Rest Co
The Longer
Care Spot
DomesticProduct
Band Helping Group
Additional Allowance
Feverish
Surgical Care Collective
Defective
Neurotic Product
The Blessed
Healthy Slumber Place
Additional Aides
Indirect
TotalProduct
National Intersection
The Commercial Brand
The More
Oddest Product
Phonics Product
CommercialProduct
Valuable Merchandise Group
International Helping
MutualAid
National
Honest Product
AverageProduct
The Profound
The Russian Grants
The External
Prada Product
FinalProduct
The Official
The Pleasant Quietus
Demonic Product
The Friendly
Specific Ingredient
The Induced
DirectProduct
Helping Spot
Uneasy
Chronic Product
Production Place
Total
The Intermediate
PowerfulAid
RestfulSleep
Eternal Rest Co
Particular Proceeds
Snooze Spot
Sound Snooze
Short Eternal Sleep Place
The Commercial Merchandise
Desynchronized Kip
Additional Assistive
The Visual
Quietus Spot
The Additional Tending
The Partial
The Western Humanitarian
Financial
The External Care
Artificial Aides
Sufficient Nap Pro
Tending Spot
Sufficient Sleeper
The Brief Doze
Specific Marketing
Friendly Assistance
Merchandise Place
International
Needed Nap Trading Co
Peaceful Slumber
Partial Producing
Quietus Group
Sound Snooze Place
The Heavy
Mesmeric Nap Pro
Partial Brand Group
Attention Group
ExtraSleep
Longer Kip
Deep
Hypnotic
First Tending Trading Co
Ultimate Packaging
Intermediate
Direct Brand Spot
The Military
Endless Doze Pro
Crude
Logical Mathematical Product Place
The Defective
Short Sleepover
The Paradoxical Nap
OverseasAid
The Stable Appliance
Enchanted
Daytime Snooze Co
Ironic Product
Powerful
Primary Produced
Nice Snooze Spot
The Single
ParadoxicalSleep
Chief Marketing Place
Grants Collective
Unique Intersection
LiquidProduct
Liquid
Bed Pro
FurtherAid
Russian Assist Collective
Wares Group
The Magnetic
LeaseAid
Humanitarian Place
Adequate
Grants Place
End Merchandise Group
Soundest Standby
The Wave
The End Intersection
Less Bed Group
Principal Producing
Based
Governmental Relief
Commercial
Untroubled Bed
The Slow Slumber
Active Rest
Relief Place
Melodic Product
The Based
Effectual
Uniform Wares Place
Direct
The Crude Brand
PeacefulSleep
The Solid Marketplace
Mathematical Product Co
Single Merchandise Pro
The Stable
Care Pro
Mathematical Product Spot

Learn more about starting a sleep product:

Where to start?

-> How much does it cost to start a sleep product?
-> Pros and cons of a sleep product

Need inspiration?

-> Other sleep product success stories
-> Marketing ideas for a sleep product
-> Sleep product slogans

Other resources

-> Profitability of a sleep product
-> Sleep product tips
-> Blog post ideas for a sleep product

Funny Sleep Product Names

Enough
The Ultimate
Governmental Relief
Grants Collective
The Powerful Relief
Additional Attention
Brand Trading Co
The Surgical
Modest Product
Powerful Humanitarian
Enough Snooze
DeepestSleep
Hypnotic Product
Enough Doze
Surgical Care Collective
Longer Kip
Indispensable Grants Spot
The Effectual
SyntheticProduct
Additional
Deep Doze Group
Needed Quietus Pro
Good Slumber Place
Wares Pro
Crude
Brand Collective
Marginal Marketplace Group
Effective Helping Spot
Legal Care Group
Partial Ingredient Spot
Sufficient Sedation
The Domestic
Synthetic Mathematical Product Collective
Relief Group
Additional Helping Pro
The Typical
National Marketing
Specific
Deep
Slow Sleepover
Based
NavigationalAid
Longer Eternal Rest Group
Paradoxical Slumber Pro
Economic
Balmy Snooze
Liquid Production Collective
External Tending Trading Co
Sufficient Stay
Good Quietus
The Supernatural Assist
Average
Particular Producing
The Restorative
Principal Producing
The Normal
Snooze Place
Final
Logical Marketing Spot
The Medical
Principal Producer
Bandwidth
Endless Rest Co
Russian Humanitarian
Longer
Financial Help
Pure Produced
Marginal Brand Group
BasedAid
The Technical Attention
Adduct Product
Liquid
Indirect Funding Group
The Artificial Grants
Temporary
TypicalProduct
Feverish Quietus
Bed Spot
Peaceful Slumber
Feverish Quietus Pro
Help Collective
Eternal Rest Collective
Peaceful Rest Trading Co
FinishedProduct
Sufficient Nap Pro
The Defective Appliance
Massive Care Group
Bandwidth Marketing Group
Last Doze
Desynchronized
Eternal Eternal Rest
Supernatural
Helping Co
DirectAid
Enchanted Slumber Trading Co
Short Snooze
Medical Tending Collective
QuietSleep
Inevitable
FriendlyAid
Chief Mathematical Product Trading Co
The Additional Tending
Merchandise Spot
Legal Funding Co
LeaseAid
The Deeper Doze
Rest Co
Production Collective
The Additional
Soundest Standby
DeeperSleep
Ultimate Production
The Powerful Assistance
Rest Place
Uneasy Rest Co
Immediate Care
Official Tending Collective
The Finished Merchandise
Artificial Assistive
The More
Excessive Nap Spot
NiceSleep
Oddest Product
Endless Snooze
Logical Ingredient Group
Less Bed Group
The Rem Nap
Bed Co
The Multi
Sufficient Sunset
The Dreamless Snooze
Short Kip Collective
Short Sleepover
Band
Packaging Place
The Generous
Nice Snooze
GiftAid
MilitaryAid
Artificial Assistance
The Ordinary
The Powerful Assist
Chronic Product
UneasySleep
HealthySleep
MultiProduct
Relief Trading Co
Light Bed

Cool sleep product name ideas

Mathematical Product Group
The Stable Appliance
Awake Group
Surgical Relief Pro
National Intersection
The Bandwidth Mathematical Product
The Beloved
Production Co
The Artificial
PartialProduct
Assistance Trading Co
Governmental Relief
UneasySleep
Institutional
Principal Provided
Memory Relief Group
Valuable Marketing
Magnetic Bed
Healthy
Brand Pro
Short
The End
LethargicSleep
Final Brand Collective
Bed Trading Co
Artificial Assistance
The Uniform Marketing
Economic Assist
RapidSleep
Intersection Group
Eternal Eternal Rest
The Less Eternal Sleep
Useful
The Hypnotic Rest
Balmy
Marginal Ingredient Group
The Sweet Doze
Periodic Product
The Rapid
Valuable
Marketplace Place
The Useful Assistance
Tonic Product
Valuable Care Place
Pecuniary
The Quiet
Legal
Humanitarian Spot
Technical
Wares Trading Co
Uninterrupted
Broken
OverseasAid
Ultimate Production
Humanitarian Assist Group
Oddest Product
Soundest Sunset
The Inadequate
Eternal Sleep Collective
Slow Kip Collective
The Memory
Logical Marketing Spot
Nap Group
The Last Eternal Sleep
Massive Care Group
Additional Assisted
Rest Pro
Brief Nap
Drugged Bed Spot
The Based
Wares Co
Brand Trading Co
Logical Packaging Spot
Feverish Eternal Rest
Nice Snooze Spot
SingleProduct
Artificial Auxiliary
Inadequate Slumber
SpecificProduct
Crude Packaging Place
BlissfulSleep
Supernatural Attention Co
Crude Mathematical Product
InvaluableAid
Slow Sedate
The Massive
Slumber Co
Appliance Pro
Inevitable
The Rem Nap
Effective Helping Spot
Partial Packaging
Enough Snooze
Powerful Humanitarian
Production Collective
Eternal Rest Group
CartesianProduct
The Western Tending
Primary Mathematical Product Group
Eternal Rest Collective
Immediate Care
LastSleep
The Untroubled
Mathematical Product Collective
Packaging Trading Co
International Helping
Slow Staying
Humanitarian
Primary Property
FriendlyAid
CharitableAid
External Tending Trading Co
Artificial Attention
Sound Staying
The Chief
The Extra Rest
Demonic Product
Erotic Product
Doze Pro
Further
Additional Care Trading Co
Crude Intersection Trading Co
Quietus Group
Nada Product
Restorative
Insufficient Eternal Rest
Primary Production
The Liquid
Principal
Additional Advice
The More
Deepest Rest Place
UsefulAid
The Charitable Help
Good Quietus Spot
The Mechanical
The External Tending
Sound Sedate
Sufficient Snooze
Chief Packaging Collective
Additional Aides
The Navigational
Brand Co
CalmSleep
Interrupted Nap
Uniform Wares Place
The Restless
Soft Sleeper

Unique sleep product name ideas

Additional Attention
The Lease
Neurotic Product
Valuable Merchandise Co
Particular Proceeds
NormalSleep
Pure Packaging
Valuable Helping
The Light
Wallet Product
Bilateral Attention Trading Co
CrudeProduct
The New
Hottest Product
The Longer
Primary
Daytime Nap
Total
Foreign Help
Kip Place
The Friendly
Bilateral Grants Trading Co
The Sufficient
The Inadequate Doze
First Tending Trading Co
State Tending Collective
Atomic Product
Awake Spot
Active
The Based Assist
Uneasy Rest Co
Little Eternal Sleep Group
MemoryAid
Quality
Artificial Assisted
The Sound
The Marketable
Marketplace Spot
MarginalProduct
Restorative Nap Pro
Adequate
Supernatural Grants Pro
National Mathematical Product Collective
Synthetic Wares
Military Care Trading Co
The Temporary Care
Like
Western Humanitarian Co
BrokenSleep
Mathematical Product Spot
Primary Produces
The Ultimate
Helping Group
Uninterrupted Eternal Rest Group
Help Collective
The Solid Packaging
Russian Grants Group
HealthySleep
RestfulSleep
Additional Allowance
Excessive Bed Co
The Memory Tending
Additional Humanitarian Place
The First Humanitarian
The Restorative Nap
Endless Doze Pro
Awake Trading Co
Particular Mathematical Product Trading Co
Beloved Rest
Chronic Product
Slow Sleepover
Sufficient Slumber
The Surgical
Soft Sedation
The Legal Attention
Unique Production
Needed Kip Place
Appliance Co
CrossProduct
The Partial
Sufficient Slumber Trading Co
Fitful Snooze Place
Tropic Product
Generous Assist Group
Synthetic Mathematical Product Collective
Short Snooze
Medical
Enough
The Homogeneous Packaging
Invaluable Helping Spot
The Endless
Appliance Spot
Soundest Standby
DreamlessSleep
VisualAid
SupernaturalAid
Artificial
Valuable Helping Pro
The Ordinary
The Russian Grants
Feverish Quietus Pro
AnnualProduct
The Finished Intersection
Cross Marketplace Pro
Daytime Snooze Co
The Natural
Production Spot
TypicalProduct
Typical
Russian Assist Collective
The Deeper
Direct
Effectual Funding
The Half
The Additional Tending
Balmy Eternal Rest
Ingredient Pro
Additional
PowerfulAid
Russian Humanitarian
Partial Produce
The State Tending
Enough Doze
The Short
FurtherAid
Multilateral
ArtificialAid
Natural
Eternal Sleep Group
Insufficient Nap Pro
The Valuable Ingredient
The Drugged
RawProduct
Sufficient Stay
Last Snooze Place
Slow Bed
Prolonged Eternal Rest Place
MarketableProduct
Effective
Useful Assistance
Sufficient Sedation
Needed Quietus Pro
Primary Producer
The Wave
Divine Humanitarian
Merchandise Group
Lease
Mesmeric Kip Co

Cute sleep product name ideas

Sound Nap Pro
BandAid
Charitable Care
Overseas Attention Spot
BasedAid
Chief Mathematical Product Trading Co
Overseas
Agricultural Appliance
The Particular
ProlongedSleep
Uniform
Feverish Quietus
The Cross Production
Relief Place
Particular Produce
Substantial Assistance
Extra Rest Trading Co
ValuableProduct
First Relief Pro
Sufficient Sleeper
Excessive Nap Spot
Desynchronized
Pleasant Quietus Collective
Nice Snooze
The Powerful Assistance
DirectProduct
Relief Trading Co
Supernatural
Additional Assisting
Longer Eternal Rest Trading Co
Soundest Sedate
Indirect Funding Group
Deepest
The Multilateral
EndProduct
The Fitful
The Finished
Melodic Product
The Stable Marketplace
The Brief Doze
The Normal Bed
Artificial Ambulance
ProfoundSleep
Nice Awake Pro
Foreign
Principal Producing
Good Quietus
Feverish
The Troubled
The Homogeneous Wares
Superior
Kip Trading Co
ComfortableSleep
Outside Care Place
Good Slumber Place
Artificial Assisting
The Bilateral
Eternal Rest Place
The Commercial Brand
GenerousAid
Quietus Spot
Useful Relief Group
Deepest Slumber Place
Rest Trading Co
Principal Produced
Funding Group
Surgical Assist
Nocturnal
Mutual Relief
DomesticProduct
Additional Helping Pro
Sweet Sleeper
Indirect Assist Trading Co
Invaluable Assistance Collective
The Net Ingredient
Official Funding Pro
The Good
Helping Spot
Products Product
Marketing Trading Co
Marketplace Co
Sufficient Staying
Eternal Sleep Spot
EfficientAid
The Paradoxical Nap
Legal Funding Co
Effective Assistance Collective
Longer Eternal Rest Group
DeepestSleep
Half Bed Spot
National Wares
UsefulProduct
The Balmy Nap
DiagnosticAid
Rapid Eternal Rest Spot
Little Quietus Co
The Official
Care Spot
ImmediateAid
Valuable Wares Pro
The Mutual
Raw Appliance Trading Co
The End Intersection
Official Tending Collective
Short Eternal Sleep Spot
Marketing Co
ExtraSleep
Bandwidth
The Powerful Relief
GoodSleep
Specific Ingredient
Western Tending
Kip Spot
Generous Grants
Eternal Sleep Place
Sweet Standby
The Deeper Doze
Temporary Care
Kip Co
Bilateral
RemSleep
The External Care
DirectAid
Hypnotic
EffectiveAid
Partial Producing
Humanitarian Relief
Desynchronized Kip
Grants Place
Manufactured Marketing Spot
ParticularProduct
The Excessive
NavigationalAid
The Natural Intersection
The Humanitarian Attention
The Generous Tending
The Substantial
The Direct
Uniform Intersection Trading Co
Substantial Care Spot
SolidProduct
Soft Sedate
Merchandise Pro
Helping Co
Direct Brand Spot
Particular Packaging
Closet Product
Charitable Assistance Co

Clever sleep product name ideas

The Restful
Good Kip Place
Marketing Place
The More Doze
Financial Help
Artificial Assistive
The Economic Tending
Artificial Assistance Group
Care Collective
The Adequate
Quietus Co
Immediate Help Collective
Sound
The Nocturnal
The Blessed
The Supernatural Assist
Useful Help
The Domestic
Packaging Co
The Light Rest
Psychotic Product
The Paradoxical Bed
Western Care Co
The Artificial Grants
External Grants
Timely Tending Spot
Superior Brand
Liquid
State
SweetSleep
Bed Collective
Marginal
Western Helping Collective
Fitful
BelovedSleep
MultiProduct
Poor Awake Pro
Poor
The Marginal
Valuable Wares Spot
Primary Produce
Merchandise Place
Supernatural Funding
The Temporary
The Endless Eternal Sleep
Commercial Marketplace Trading Co
Attention Group
Light Bed
BalmySleep
Liquid Packaging Trading Co
The Final
Last Snooze Pro
The Net
The Stable Intersection
Russian
LogicalProduct
Peaceful Rest Co
Specific Intersection
The Much Snooze
Average
Deep Doze Group
End
Federal Assistance Place
The Valuable
Phonics Product
Commercial
Solid Appliance
Effectual
Natural Bed Co
Diagnostic Assist Co
The Finished Merchandise
Funding Trading Co
Extra Doze Group
Principal Packaging
Long Quietus Place
Synthetic Production Collective
Financial
The Tranquil Bed
Less Bed Group
Raw
The Net Appliance
Quiet
Specific Marketing
The Valuable Tending
Blissful
Marginal Marketplace Group
Last Awake Pro
Particular Provides
Wares Collective
Ironic Product
TechnicalAid
Friendly Assistance
The Enchanted
MechanicalAid
The Charitable
NaturalProduct
The Powerful Assist
Peaceful Rest Trading Co
Assistance Collective
Homogeneous
Memory
The Average Brand
The Commercial
New
Direct Care Trading Co
Assist Trading Co
FinishedProduct
The Dreamless Snooze
Twilight
Principal Produces
Untroubled Bed
Principal Produce
Indirect
AverageProduct
Sound Bed Trading Co
Timely Helping
Navigational Tending Collective
Charitable Help
The Hypnotic
Sufficient Nap Pro
Soft Staying
Sweet Sedation
Short Sleepover
FeverishSleep
The Direct Brand
The Band Humanitarian
The Cartesian
Narcotics Product
The Rem
Healthy Slumber Place
PrimaryProduct
Brand Collective
Mathematical Product Trading Co
Specific
Soundest
Further Grants Collective
End Merchandise Group
End Ingredient Trading Co
Mesmeric Rest Collective
The Commercial Merchandise
Ingredient Group
Unique
Help Trading Co
The Indirect
The Little Eternal Sleep
Superior Intersection Group
TimelyAid
UltimateProduct

Best sleep product name ideas

The Superior
Intermediate
Short Sedation
The External
DefectiveProduct
Partial Property
Eternal Rest Trading Co
Last Kip
The Timely
Quality Packaging
The Pleasant Quietus
Nap Trading Co
Friendly
LegalAid
Pleasant
The Effectual
Help Co
Pure Produce
Mesmeric Bed
Slow Stay
Cartesian
Snooze Place
Short Sleeper
Wave Eternal Rest Pro
Governmental
The Chief Wares
Excessive Nap
The Single
Production Place
Partial Appliance Place
Excessive Awake
Troubled
Uneasy
Federal
Agricultural Packaging Place
Heavy
Marginal Packaging Co
The Happy
Assistance Place
Bandwidth Brand Spot
Timely Attention Place
Pure Produced
NiceSleep
Last
AdditionalAid
Particular Producer
Efficient
Rest Place
The Medical
Efficient Relief Trading Co
Immediate
Agricultural
Deeper Nap
The Normal
PecuniaryAid
Longer Kip
Profound Kip Place
Eternal Sleep Co
Rocket Product
The Stable
The Heavy
The Extra Kip
Final Wares
Wares Pro
Fitful Eternal Rest
Rest Co
Useful Packaging
Refreshing Awake Group
Artificial Advice
Unique Intersection
The Enough
Assistance Pro
Primary Producing
Friendly Helping
Massive
The Daytime
Commercial Appliance
Dreamless
Rest Spot
Defective Merchandise
The Finished Wares
Logical Packaging
Marketable
Adduct Product
PureProduct
ChiefProduct
SuperiorProduct
Institutional Help Spot
Gentle Doze Group
Wares Group
The Effective
Bed Spot
The Band
The Induced
Visual
Particular Property
Solid Marketing Collective
Packaging Pro
Last Doze
Mathematical Product Co
The Insufficient Bed
Packaging Collective
TotalProduct
Composite Product
HumanitarianAid
Mesmeric Nap Pro
Brand Place
Active Rest
Deep
NetProduct
NationalProduct
Finished Brand
Short Stay
Intersection Trading Co
UnbrokenSleep
Mechanical Funding
Band Helping Group
Peaceful Slumber
Synthetic Wares Group
Good
Slow Sunset
Intersection Co
Paradoxical Slumber Pro
The Total
The Surgical Assistance
The Humanitarian
Artificial Assistance Spot
Slow Slumber
Sound Sedation
Valuable Merchandise Group
Ultimate Packaging
Healthy Eternal Sleep Trading Co
Marketing Pro
Final Production Trading Co
Tending Trading Co
Blissful Eternal Sleep Spot
Short Slumber
Artificial Allowance
Merchandise Trading Co
Invaluable Humanitarian Spot
The Feverish
InternationalAid
Quality Marketplace Trading Co
Soft Sleepover
Merchandise Spot
MultilateralAid
Nap Co
NeededSleep

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sleep Product:

Simple is always better

This means a few different things. Your sleep product name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sleep product:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Sleep Product: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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