69 Marketing Ideas For A Yoga Instructor (2023)

69 Marketing Ideas For A Yoga Instructor (2023)
Become A Yoga Instructor

Yoga Instructor Marketing Ideas

Wondering how to market your yoga instructor?

Marketing your yoga instructor is certainly not easy, but there are many ways to promote and advertise your yoga instructor.

We put together a list of the best marketing ideas for your yoga instructor, so you can get your small business out there.


Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜ Medium Free Brand Loyalty
Testimonials ➜ Easy Free Trust & Credibility
YouTube Video Content ➜ Medium Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Checklist Content ➜ Easy Free Brand Exposure
Customer Reviews ➜ Easy Free Trust & Credibility
How-To-Guide Content ➜ Easy Free SEO
Online Course ➜ Medium Free Trust & Credibility
Customer Testimonial Videos ➜ Easy Free Trust & Credibility
Employee Testimonial Video ➜ Easy Free Brand Exposure


Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜ Easy Free Brand Loyalty
Handwritten Marketing ➜ Easy Low Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty
CRM System ➜ Medium Medium Trust & Credibility
Loyalty Points ➜ Easy Low Trust & Credibility
Customer Of The Month ➜ Easy Low Brand Loyalty


Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜ Medium High Lead Generation
Competitor analysis ➜ Medium Low Product Quality
Cold Calling ➜ Easy Free Lead Generation
Door to Door Sales ➜ Easy Free Lead Generation
Mobile Marketing ➜ Easy Low Lead Generation
Promoted Listings ➜ Easy Medium Lead Generation
Product Page ➜ Easy Low Lead Generation
Sell Sheet ➜ Easy Free Lead Generation


Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List ➜ Medium Free Engagement
Brand Story Email ➜ Easy Free Lead Generation
Holiday Email Campaign ➜ Easy Free Lead Generation
Happy Birthday Email ➜ Easy Low Brand Loyalty
Mobile Email Strategy ➜ Easy Low Lead Generation
A/B Test Email Campaigns ➜ Easy Low Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
LinkedIn Outreach ➜ Easy Low Brand Awareness
Yelp reviews ➜ Easy Free Trust & Credibility
Social Media Engagement ➜ Easy Low Engagement
User Generated Content ➜ Easy Free Engagement
Engage With Competitors Followers ➜ Easy Free Brand Exposure
Social Media In Email Footers ➜ Easy Free Engagement


Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜ Medium Low Lead Generation
Pay Per Click Advertising Medium Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness
Referral Program ➜ Easy Low Brand Exposure
Online Community ➜ Easy Medium Brand Exposure
Loyalty Partnership Program ➜ Easy Low Trust & Credibility


SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Conversion Rate Optimization ➜ Medium Low Lead Generation

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
Yelp ads ➜ Easy Low Brand Exposure
Sponsored Ads ➜ Easy Low Lead Generation
Explore Ads ➜ Easy Low Brand Awareness


Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Franchising ➜ Hard High Business Expansion
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Offline Campaigning ➜ Easy High Brand Exposure
Charitable Partnership ➜ Easy Free Brand Exposure

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜ Easy Low Brand Awareness
Offline advertising (flyers, etc) ➜ Medium High Brand Exposure
Print Media Marketing ➜ Medium Medium Brand Awareness
Newspaper Ad ➜ Medium Medium Brand Awareness
Direct Mail Campaign ➜ Medium Low Brand Awareness
TV Advertising ➜ Hard High Brand Exposure
Billboard Ad ➜ Medium High Brand Exposure
Sales Calls ➜ Hard Free Lead Generation
Direct Mail QR Codes ➜ Easy Free Lead Generation
Radio Advertising ➜ Easy High Brand Awareness


Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜ Easy Low Brand Awareness


Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜ Easy Free Product Quality


Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜ Medium Low Brand Loyalty

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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