Marketing Ideas

Start A Handcrafted Leather Goods

Marketing Ideas

Handcrafted Leather Goods Marketing Ideas

Wondering how to market your handcrafted leather goods?

Marketing your handcrafted leather goods is certainly not easy, but there are many ways to promote and advertise your handcrafted leather goods.

We put together a list of the best marketing ideas for your handcrafted leather goods, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Testimonials ➜ Easy Free Trust & Credibility
YouTube Video Content ➜ Medium Low Brand Exposure
Promotional videos ➜ Medium Medium Brand Awareness
Memes ➜ Easy Free SEO
Customer Reviews ➜ Easy Free Trust & Credibility
Online Course ➜ Medium Free Trust & Credibility
Video Tutorial ➜ Medium Low Trust & Credibility
Brand Story Videos ➜ Easy Low Trust & Credibility
Product Launch Video Easy Low Trust & Credibility

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Handwritten Marketing ➜ Easy Low Brand Loyalty
Customer Service ➜ Medium Free Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Leverage Third Party Platforms ➜ Medium Low Brand Exposure
Corporate gifts ➜ Easy Low Brand Loyalty
Shared Store

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜ Easy Free Brand Awareness
Emailing List ➜ Medium Free Engagement
Brand Story Email ➜ Easy Free Lead Generation
Holiday Email Campaign ➜ Easy Free Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜ Easy Medium Lead Generation
Pinterest (organic) ➜ Easy Free Brand Exposure
Yelp reviews ➜ Easy Free Trust & Credibility
Create TikTok Marketing Videos Easy Free Engagement
TikTok User Generated Content Easy Free Trust & Credibility
Repurpose TikTok Content ➜ Easy Low Brand Exposure
Social Media Engagement ➜ Easy Low Engagement
User Generated Content Easy Free Engagement
Instagram Live ➜ Easy Free Trust & Credibility
Instagram Reels ➜ Easy Free Engagement
Twitter Polls ➜ Easy Free Engagement
Reddit Marketing (Organic) ➜ Easy Free Engagement
Caption Contest ➜ Easy Low Engagement
Online Comic ➜ Easy Low Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜ Medium Free Brand Awareness

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Pay Per Click Advertising Medium Low Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜ Medium Medium SEO
Content Repurposing ➜ Easy Free Engagement
Backlinks ➜ Medium Medium SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜ Medium High Lead Generation
Pinterest ads ➜ Easy Low Brand Exposure
Tik Tok Creator Partnership Easy Free Brand Exposure
Tik Tok Ads ➜ Easy Low Engagement
TikTok Influencer Marketing ➜ Easy Medium Brand Exposure
Instagram Story Ad ➜ Easy Free Lead Generation
Video Ads ➜ Easy Low Lead Generation
IGTV Ads ➜ Easy Low Brand Awareness
Explore Ads Easy Low Brand Awareness
Twitter Conversational Ads Easy Low Engagement
Youtube Ads ➜ Easy Low Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜ Medium Medium Brand Exposure
Publicity Stunts ➜ Medium Medium Brand Exposure
Geographic Expansion ➜ Hard High Brand Exposure
Product expansion ➜ Medium Medium Brand Exposure
Buzz Campaigning ➜ Easy Low Brand Awareness
Outdoor Guerrilla Marketing Easy Low Brand Awareness
Event Ambush Guerilla Marketing ➜ Hard High Brand Exposure
Experiential Guerrilla Marketing ➜ Easy Low Brand Awareness

Other

Marketing Idea Level Of Difficulty Cost Result
Craigslist ➜ Easy Low Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜ Easy Free Product Quality
Tasks Automation Medium Low Product Quality

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Direct Mail Campaign ➜ Medium Low Brand Awareness
Branded Merchandise ➜ Medium Medium Brand Awareness
Postcard ➜ Easy Low Lead Generation
Vehicle Decals ➜ Easy Low Brand Exposure

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Virtual Event ➜ Medium Medium Brand Exposure

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Photographers Medium Low Brand Exposure
Micro-Influencer Referral Program Medium High Trust & Credibility
Find Bloggers & Vloggers ➜ Easy Low Brand Exposure