Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Facebook Community ➜	Medium	Free	Brand Loyalty
Testimonials ➜	Easy	Free	Trust & Credibility
YouTube Video Content ➜	Medium	Low	Brand Exposure
Promotional videos ➜	Medium	Medium	Brand Awareness
Checklist Content ➜	Easy	Free	Brand Exposure
Customer Reviews ➜	Easy	Free	Trust & Credibility
How-To-Guide Content ➜	Easy	Free	SEO
Online Course ➜	Medium	Free	Trust & Credibility
Customer Testimonial Videos ➜	Easy	Free	Trust & Credibility
Employee Testimonial Video ➜	Easy	Free	Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea	Level Of Difficulty	Cost	Result
Brand Authenticity ➜	Easy	Free	Brand Loyalty
Handwritten Marketing ➜	Easy	Low	Brand Loyalty
Customer Service ➜	Medium	Free	Brand Loyalty
CRM System ➜	Medium	Medium	Trust & Credibility
Loyalty Points ➜	Easy	Low	Trust & Credibility
Customer Of The Month ➜	Easy	Low	Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea	Level Of Difficulty	Cost	Result
Direct Sales ➜	Medium	High	Lead Generation
Competitor analysis ➜	Medium	Low	Product Quality
Leverage Third Party Platforms ➜	Medium	Low	Brand Exposure
Corporate gifts ➜	Easy	Low	Brand Loyalty
Cold Calling ➜	Easy	Free	Lead Generation
Door to Door Sales ➜	Easy	Free	Lead Generation
Mobile Marketing ➜	Easy	Low	Lead Generation
Promoted Listings ➜	Easy	Medium	Lead Generation
Product Page ➜	Easy	Low	Lead Generation
Sell Sheet ➜	Easy	Free	Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea	Level Of Difficulty	Cost	Result
Email marketing ➜	Easy	Free	Brand Awareness
Emailing List ➜	Medium	Free	Engagement
Brand Story Email ➜	Easy	Free	Lead Generation
Holiday Email Campaign ➜	Easy	Free	Lead Generation
Happy Birthday Email ➜	Easy	Low	Brand Loyalty
Mobile Email Strategy ➜	Easy	Low	Lead Generation
A/B Test Email Campaigns ➜	Easy	Low	Engagement

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea	Level Of Difficulty	Cost	Result
Social Media Advertising ➜	Easy	Medium	Lead Generation
LinkedIn Outreach ➜	Easy	Low	Brand Awareness
Yelp reviews ➜	Easy	Free	Trust & Credibility
Social Media Engagement ➜	Easy	Low	Engagement
User Generated Content ➜	Easy	Free	Engagement
Engage With Competitors Followers ➜	Easy	Free	Brand Exposure
Social Media In Email Footers ➜	Easy	Free	Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea	Level Of Difficulty	Cost	Result
Affiliate Program ➜	Medium	Low	Lead Generation
Pay Per Click Advertising	Medium	Low	Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea	Level Of Difficulty	Cost	Result
Word of mouth ➜	Medium	Free	Brand Awareness
Referral Program ➜	Easy	Low	Brand Exposure
Online Community ➜	Easy	Medium	Brand Exposure
Loyalty Partnership Program ➜	Easy	Low	Trust & Credibility

Automate

Marketing Idea	Level Of Difficulty	Cost	Result
Outsourcing ➜	Easy	Medium	Product Quality
Task Delegation ➜	Easy	Free	Product Quality

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea	Level Of Difficulty	Cost	Result
SEO Strategy ➜	Medium	Medium	SEO

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Press Release ➜	Medium	Medium	Brand Exposure
Franchising ➜	Hard	High	Business Expansion
Geographic Expansion ➜	Hard	High	Brand Exposure
Product expansion ➜	Medium	Medium	Brand Exposure
Offline Campaigning ➜	Easy	High	Brand Exposure
Charitable Partnership ➜	Easy	Free	Brand Exposure

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea	Level Of Difficulty	Cost	Result
Yelp ads ➜	Easy	Low	Brand Exposure
Sponsored Ads ➜	Easy	Low	Lead Generation
Explore Ads ➜	Easy	Low	Brand Awareness

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea	Level Of Difficulty	Cost	Result
Business cards ➜	Easy	Low	Brand Awareness
Offline advertising (flyers, etc) ➜	Medium	High	Brand Exposure
Print Media Marketing ➜	Medium	Medium	Brand Awareness
Newspaper Ad ➜	Medium	Medium	Brand Awareness
Direct Mail Campaign ➜	Medium	Low	Brand Awareness
TV Advertising ➜	Hard	High	Brand Exposure
Billboard Ad ➜	Medium	High	Brand Exposure
Sales Calls ➜	Hard	Free	Lead Generation
Direct Mail QR Codes ➜	Easy	Free	Lead Generation
Radio Advertising ➜	Easy	High	Brand Awareness

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea	Level Of Difficulty	Cost	Result
Trade Show ➜	Medium	Medium	Lead Generation

Other

Marketing Idea	Level Of Difficulty	Cost	Result
Craigslist ➜	Easy	Low	Brand Exposure
Customer Retention ➜	Medium	Low	Brand Loyalty

Part of

Starting A Construction Company: Everything You Need To Know

‹

›

Content