Start A Barber Shop

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

The most tried and true way to grow a barber shop is through word of mouth - some entrepreneurs would say it's more important than all social media.

Social media advertising is one of the leading ways to get the word out when it comes to barber shop.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Learn more about advertising on social media ➜

Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.

A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.

A fantastic referral program will help with clout, credibility, and establishing yourself in the space.

As a brand, you want to deliver an experience that authentic, honest and transparent. Don't make the mistake of giving your audience less credit than they deserve.

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Learn more about seo (blog posts, organic traffic from search engines) ➜

SEM is a form of paid marketing, and when implemented properly, it can be a very effective way to grow your business.

We want to quickly highlight the difference between SEO and SEM: SEM refers to businesses paying per click Google to show their ads in the results, whereas with SEO, businesses do not pay google and instead, results show up based on relevant content for a given keyword.

Researching your competition can benefit your business in several ways.

Building a community is a great way to grow your network and your business.

There are several different ways of building a community, one of the most effective (and simplest) ways is to build a forum or group

Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group.

Email marketing is an effective way of communicating with your customers - whether you're introducing new products, product sales or simply just have an announcement to make. You may want to consider offering content upgrades and giveaways to ensure you are consistently updating your email list and keeping your customers engaged.

We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience. Videos are a great way to capture your customer's attention and increase your exposure.

According to G2 Crowd, social video generates 1200% more shares than text and image content combined.

Great customer service is something that you may want to consider prioritizing from day one. Support for your customers will not only retain existing ones but will also directly impact future sales. Think about it - when you think of good customer service, which businesses immediately pops up in your mind?

Offline ads are essentially meant to reach an audience off the internet, and can be very effective when looking for new customers, or remaining front of mind for current ones. This can be anything from billboards to the radio, to even posting flyers in your area.

You may be thinking to yourself, is this even a valuable way to market in our world today?

Retaining customers is one of the most effective ways to grow your business. Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers and can help build your email list.

Webinars are a particularly effective marketing tool because they allow people from all over the world to come together and connect.