55 Marketing Ideas For A Hair Extensions Business (2023)

55 Marketing Ideas For A Hair Extensions Business (2023)
Start A Hair Extensions Business

Hair Extensions Business Marketing Ideas

Wondering how to market your hair extensions business?

Marketing your hair extensions business is certainly not easy, but there are many ways to promote and advertise your hair extensions business.

We put together a list of the best marketing ideas for your hair extensions business, so you can get your small business out there.

Learn more about starting a hair extensions business:

Where to start?

-> How much does it cost to start a hair extensions business?
-> Pros and cons of a hair extensions business

Need inspiration?

-> Other hair extensions business success stories
-> Examples of established hair extensions business
-> Hair extensions business names

Other resources

-> Hair extensions business tips

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
YouTube Video Content ➜

Medium

Low

Brand Exposure

Customer Reviews ➜

Easy

Free

Trust & Credibility

Event Videos ➜

Easy

Medium

Brand Exposure

Product Launch Video ➜

Easy

Low

Trust & Credibility

Employee Testimonial Video ➜

Easy

Free

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜

Easy

Free

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Customer Of The Month ➜

Easy

Low

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Corporate gifts ➜

Easy

Low

Brand Loyalty

Mobile Marketing ➜

Easy

Low

Lead Generation

Promoted Listings ➜

Easy

Medium

Lead Generation

Shared Store ➜

Medium

Low

Brand Exposure

Free Sample Marketing ➜

Easy

Low

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Dedicated (Stand Alone) Emails ➜

Easy

Free

Lead Generation

Brand Story Email ➜

Easy

Free

Lead Generation

Co-marketing Emails ➜

Medium

Free

Trust & Credibility

Product Feedback Emails ➜

Easy

Free

Product Quality

Holiday Email Campaign ➜

Easy

Free

Lead Generation

Milestone Email ➜

Easy

Free

Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

Yelp reviews ➜

Easy

Free

Trust & Credibility

Create TikTok Marketing Videos ➜

Easy

Free

Engagement

Repurpose TikTok Content ➜

Easy

Low

Brand Exposure

Social Media Engagement ➜

Easy

Low

Engagement

Instagram Reels ➜

Easy

Free

Engagement

Caption Contest ➜

Easy

Low

Engagement

Social Media In Email Footers ➜

Easy

Free

Engagement

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

User Generated Content (UGC) ➜

Easy

Free

Brand Exposure

Loyalty Partnership Program ➜

Easy

Low

Trust & Credibility

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result

Pay Per Click Advertising

Medium

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Pinterest ads ➜

Easy

Low

Brand Exposure

Yelp ads ➜

Easy

Low

Brand Exposure

Tik Tok Creator Partnership ➜

Easy

Free

Brand Exposure

Instagram Story Ad ➜

Easy

Free

Lead Generation

Explore Ads ➜

Easy

Low

Brand Awareness

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Geographic Expansion ➜

Hard

High

Brand Exposure

Product expansion ➜

Medium

Medium

Brand Exposure

Buzz Campaigning ➜

Easy

Low

Brand Awareness

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Trade Show ➜

Medium

Medium

Lead Generation

Networking Event ➜

Easy

Low

Brand Awareness

Webinar ➜

Medium

Medium

Trust & Credibility

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Offline advertising (flyers, etc) ➜

Medium

High

Brand Exposure

Print Media Marketing ➜

Medium

Medium

Brand Awareness

Direct Mail Campaign ➜

Medium

Low

Brand Awareness

Direct Mail QR Codes ➜

Easy

Free

Lead Generation

Branded Merchandise ➜

Medium

Medium

Brand Awareness

Pat Walls,  Founder of Starter Story
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