Baby Photography Business

61 Marketing Ideas For A Baby Photography Business (2024)

Updated: January 19th, 2023

Baby Photography Business Marketing Ideas

Wondering how to market your baby photography business?

Marketing your baby photography business is certainly not easy, but there are many ways to promote and advertise your baby photography business.

We put together a list of the best marketing ideas for your baby photography business, so you can get your small business out there.

Learn more about starting a baby photography business:

Where to start?

-> How much does it cost to start a baby photography business?
-> Pros and cons of a baby photography business

Need inspiration?

-> Other baby photography business success stories

Other resources

-> Baby photography business tips

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜

Medium

Free

Brand Loyalty

YouTube Video Content ➜

Medium

Low

Brand Exposure

Promotional videos ➜

Medium

Medium

Brand Awareness

Checklist Content ➜

Easy

Free

Brand Exposure

Customer Reviews ➜

Easy

Free

Trust & Credibility

How-To-Guide Content ➜

Easy

Free

SEO

Online Course ➜

Medium

Free

Trust & Credibility

Customer Testimonial Videos ➜

Easy

Free

Trust & Credibility

Employee Testimonial Video ➜

Easy

Free

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜

Easy

Free

Brand Loyalty

Handwritten Marketing ➜

Easy

Low

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

CRM System ➜

Medium

Medium

Trust & Credibility

Loyalty Points ➜

Easy

Low

Trust & Credibility

Customer Of The Month ➜

Easy

Low

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Cold Calling ➜

Easy

Free

Lead Generation

Door to Door Sales ➜

Easy

Free

Lead Generation

Mobile Marketing ➜

Easy

Low

Lead Generation

Promoted Listings ➜

Easy

Medium

Lead Generation

Product Page ➜

Easy

Low

Lead Generation

Sell Sheet ➜

Easy

Free

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Brand Story Email ➜

Easy

Free

Lead Generation

Holiday Email Campaign ➜

Easy

Free

Lead Generation

Happy Birthday Email ➜

Easy

Low

Brand Loyalty

Mobile Email Strategy ➜

Easy

Low

Lead Generation

A/B Test Email Campaigns ➜

Easy

Low

Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Yelp reviews ➜

Easy

Free

Trust & Credibility

Social Media Engagement ➜

Easy

Low

Engagement

User Generated Content ➜

Easy

Free

Engagement

Engage With Competitors Followers ➜

Easy

Free

Brand Exposure

Social Media In Email Footers ➜

Easy

Free

Engagement

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

Loyalty Partnership Program ➜

Easy

Low

Trust & Credibility

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result

Pay Per Click Advertising

Medium

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Franchising ➜

Hard

High

Business Expansion

Product expansion ➜

Medium

Medium

Brand Exposure

Offline Campaigning ➜

Easy

High

Brand Exposure

Charitable Partnership ➜

Easy

Free

Brand Exposure

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Yelp ads ➜

Easy

Low

Brand Exposure

Sponsored Ads ➜

Easy

Low

Lead Generation

Explore Ads ➜

Easy

Low

Brand Awareness

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜

Easy

Low

Brand Awareness

Offline advertising (flyers, etc) ➜

Medium

High

Brand Exposure

Print Media Marketing ➜

Medium

Medium

Brand Awareness

Newspaper Ad ➜

Medium

Medium

Brand Awareness

Direct Mail Campaign ➜

Medium

Low

Brand Awareness

TV Advertising ➜

Hard

High

Brand Exposure

Billboard Ad ➜

Medium

High

Brand Exposure

Sales Calls ➜

Hard

Free

Lead Generation

Direct Mail QR Codes ➜

Easy

Free

Lead Generation

Radio Advertising ➜

Easy

High

Brand Awareness

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜

Easy

Free

Product Quality

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty