Business Idea

Start A Baby Photography Business

About

Becoming a baby photography business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell baby photography, or selling baby photography online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a baby photography business ➜

Key stats

market size
$9.8B
starting costs
$27.6K
gross margin
35%
avg product price
$200
time to build
5 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

About

Becoming a baby photography business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell baby photography, or selling baby photography online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a baby photography business ➜

Key stats

market size
$9.8B
starting costs
$27.6K
gross margin
35%
avg product price
$200

 

time to build
5 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Other Expenses $0 $2,300
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $2,750
Total Startup Costs $7,466 $48,111

Successful Businesses

Business URL Rank
Pixieset pixieset.com #3,741
Lifetouch lifetouch.com #34,192
JCPenney Portraits jcpportraits.com #249,780
Photography Spark photographyspark.com #491,589
Newborn Posing newbornposing.com #535,384
Tiny Hearts Photography tinyheartsphotography.com #738,941
Rebecca Rice Photography rebeccaricephoto.com #902,145
The Milky Way themilkyway.ca #930,480
Orange County Family Photographer lineandroots.com #1,021,202
360 Home Photography 360homephoto.com #1,030,030
MCP Actions mcpactions.com #1,079,682

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a baby photography business costs significantly less money than most businesses, ranging anywhere from 7,466 to 48,111.
Rewarding work Starting a baby photography business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
No overhead costs To get your baby photography business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Meaningful business connections You never know who you will meet as a baby photography business. This could be the start of an incredible business opportunity!
Cons Description
Crowded Space Competition is high when it comes to your baby photography business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your baby photography business in order to stay relevant for your audience and for those searching on google.
Longer Sales Process A baby photography business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a baby photography business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Isolation Often times, as a baby photography business, you typically work alone and do not have much face-to-face interaction with other team members.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.