6 Baby Photography Business Success Stories [2024]

Updated: November 1st, 2023
Start A Baby Photography Business

Baby photography is a business idea that involves taking pictures of babies, usually under the age of two. This type of photography is often in high demand as parents want to capture and document the early stages of their child’s life.

To run a successful baby photography business, it is important to have a strong understanding of lighting and composition. Having a patient and calm demeanor is also helpful, as babies can be unpredictable and may require extra time and effort to get the perfect shot.

One tip for running a successful baby photography business is to offer a variety of packages to meet the needs and budgets of different clients. This could include options for digital files, prints, or albums. It is also a good idea to offer a mix of posed and candid shots, as well as indoor and outdoor settings, to give clients various options.

In addition to taking pictures, a baby photography business may offer services such as photo editing, retouching, framing, and printing. Staying up-to-date with the latest photography equipment and editing software can help ensure that the business provides high-quality products and services to clients.

It is also essential to have a strong online presence to market the business and reach potential clients. This can include maintaining a website, having an active social media presence, and networking with local businesses and organizations.

Overall, a baby photography business can be a rewarding and lucrative opportunity for photographers who are passionate about capturing childhood's beauty and innocence.

Here are some real life success stories of starting a baby photography business:

Learn more about starting a baby photography business:

Where to start?

-> How much does it cost to start a baby photography business?
-> Pros and cons of a baby photography business

Need inspiration?

-> Examples of established baby photography business
-> Marketing ideas for a baby photography business

Other resources

-> Baby photography business tips

1. Sophie Crew Photography ($120K/year)

The idea came to Sophie when she saw how her iPhone wasn't enough to click her new born's picture portrait. She did enjoy the process though, after which she bought an entry-level DSLR camera and began her studio!

How much they make: $120K/year
Current team size: 0


How I Make $10K/Month From My Newborn Photography Studio In San Diego, CA

Sophie Crew Photography, a newborn photography business in San Diego, was started by a former high-school French teacher in 2009, and has developed a strong brand reputation over 14 years through high-quality photography, SEO optimization and word-of-mouth marketing.

Sophie started Sophie Crew Photography almost 2015 years ago
Sophie grew the business to $10K/month
Read by 1,366 founders

4. Pixieset

Beautiful client photo gallery designed for professional photographers to share, deliver, proof and sell online.

Where they're located: Oklahoma City, Oklahoma, USA
Website traffic: 6.05M/month


5. Lifetouch

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

Where they're located: Nashville, Tennessee, USA
Website traffic: 3.17M/month


6. JCPenney Portraits

Trust a professional photographer to capture special moments at JCPenney Portrait Studios. Join our portrait studio club for great savings on baby portraits, family photos, custom photo cards and more.

Where they're located: Memphis, Tennessee, USA
Website traffic: 470K/month