A CPG (Consumer Packaged Goods) company is a company that sells packaged items that are purchased by consumers for daily use. These products are usually sold in retail stores, but they can also be sold online or in other ways.
CPG companies make products that are generally easy to use and accessible to any consumer. These include household items such as cleaning supplies and toothpaste as well as food and beverages like juice or beer.
Starting a CPG business requires finding an idea for a product, researching the market to determine if there is room for your product in the marketplace, getting a manufacturer or distributor to produce and distribute the product, and coming up with enough capital to get started.
Here are some real life success stories of starting a CPG company:
1. Destinature ($120K/year)
Milen Yordanov (from ) started Destinature over 8 years ago.
My name is Milen Yordanov and my main business objective is to seek out and bring to the Northern American market the finest health-oriented products made in my country of origin - Bulgaria. My partners and suppliers are all passionate artisans always ready to go the extra mile for their (our clients). I know most of them personally, have visited their facilities and have seen with my eyes the care and attention they put in creating their products.
We sold $120,000 worth of chocolate last year, expecting to surpass this number despite the global crisis.
2. Ka-Pop! Snacks ($1.2M/year)
Dustin Finkel (from Loveland, CO, USA) started Ka-Pop! Snacks over 4 years ago.
Hey, I’m Dustin Finkel, the creator, and CEO of Ka-Pop! and Awakened Foods (a new Holding Company that owns Ka-Pop!, Bubba’s Fine Foods, and Awakened Food Crafters). We are an innovative and fearlessly delicious snack company. I started these businesses to create snacks that were genuinely authentic and craveably delicious. It’s disheartening how many consumers have lost their trust in ‘healthy foods’ because they are either misleading in their claims and/or require you to give up taste.
Learn more about starting a CPG company:
Where to start?
4. Pilly Labs ($66K/year)
Ronell Firouz (from Los Angeles, California, USA) started Pilly Labs over 4 years ago.
Hey everyone! My name is Ronell and I’m the founder of Pilly. We’re a health and wellness company focused on making all natural, herbal based supplements for a modern demographic. That means products with kick ass packaging, top quality all-natural ingredients, and formulations geared towards conditions you actually care about.
In terms of startups, we’re probably as new as they come. Although it took nearly 9 months to get to this point, we finally launched about a month and a half ago and are generating right around $5K in revenue per month. But I think the craziest part of this story is that I did all of this while holding down an 80 hour a week job…
5. FATCO ($480K/year)
Cassy Burnvoth (from Chico, California, USA) started FATCO over 9 years ago.
My name is Cassy Burnvoth, and I am the Founder & CEO of FATCO, at FATCO, we specialize in making Natural & Organic personal care products using tallow (aka rendered beef fat) from grass-fed, pasture-raised, happy & healthy cows!
I want to make a note here that when I originally launched the brand in 2014, we were called “FATFACE Skincare.” Around the middle of 2015, we had a trademark dispute and were contacted by another company of the same name. We tried to fight it for a while, but In the end, they were much bigger than us, and we decided to rebrand. We re-launched in 2015 as our new brand, FATCO! Typically, I always refer to the brand as FATCO, but it was in fact called something different for the first year and a half.
6. Volcanic Earth ($504K/year)
Linda Trenkner (from Port Vila, Shefa Province, Vanuatu) started Volcanic Earth over 20 years ago.
Hi, I’m Linda Trenkner and I am one of the principal founders and the CEO of a cosmetics manufacturing business called Volcanic Earth. We operate from our headquarters in Port Vila, Vanuatu and specialize in formulating natural skin care products for a wide variety of problem skin issues ranging from aging, acne, scar removal, skin blemishes, age spots, fine lines and wrinkles, skin pigmentation, etc through to very serious skin conditions such as psoriasis, eczema, dermatitis and more.
Volcanic Earth has and continues to make a positive contribution to the alleviation of poverty here in Vanuatu, especially for indigenous families and villages disadvantaged by remoteness and hardship. Paying for the collection of Tamanu Nuts, coconuts, and volcanic ash helps deliver much-needed cash income to these communities. This is a very important part of the measure of our success and it is thanks largely to our wonderful customers around the world who also believe in this philosophy.
7. FBI Cosmetics Inc. ($102K/year)
Alexis Evans (from Fort Lauderdale ) started FBI Cosmetics Inc. over 2 years ago.
My name is Alexis Evans aka Da Mademoiselle. I am a native of South Florida who has started a cosmetic and skincare company named FBI Cosmetics d/b/a Flawlessly Beautiful Individual in the middle of a pandemic.
I am also the owner of Boss Talk Expo an annual expo and conference company. I branched out into the beauty industry, I started FBI Cosmetics off with just lipsticks and have progressed into the skincare business in December. I have grossed over $62,000 in sales. People ask where the name comes from and I tell people “it’s a crime to be so damn beautiful.”
8. Ugly Duckling ($720K/year)
Ishan Dutta (from Los Angeles, California, USA) started Ugly Duckling over 7 years ago.
Hello, my name is Ishan Dutta and I am the founder of Ugly Duckling Los Angeles, a hair products company catering to stylists and colorists.
We take in anywhere between 600 and 900 orders a month, with a conversion rate between 1%-2%, and an average cart value around $60 and trending higher.
9. Beautiful Disaster ($7.2M/year)
Christina DuVarney (from California, USA) started Beautiful Disaster over 15 years ago.
My name is Christina DuVarney and I am the founder and co-owner of Beautiful Disaster Clothing. Our mission is to empower the beautifully broken and the perfectly imperfect with the clothing that we wear. I created this brand to empower women by giving them confidence in their closet.
Our customers are women of all ages who have faced adversity at some point in their life and have come through their struggle as a stronger person. Our customers are from all over the United States and around the world. We are now making over 4M in revenue per year, and growing every day!
10. AlmondClear ($180K/year)
Leslie Eisen (from Portland, Oregon, USA) started AlmondClear almost 6 years ago.
Hi there! I’m Leslie, the founder of Almond Clear, a line of skin care products that are formulated with mandelic (almond) acid (MA).
Though revenue dropped a bit at the end of 2018, Almond Clear still finished the first year or sales averaging around $15,000 per month in revenue, and all signs point towards a lot of growth in 2019.
11. POP COSMETICS LLC ($48K/year)
Kristie Chee (from Hana) started POP COSMETICS LLC almost 3 years ago.
Aloha, my name is Kristie Chee and I am the founder of Olakino skincare products. We are 100% plant, fruit, vegetable, and earth-based, with the preservative systems also from natural sources, in all of our formulations. We cater to all skin types and ages. We have created the Skin Resurrection range directed towards Normal, Dry, and Mature skin and the Oil & Pore Control range, aimed at oily/ combination skin types. These are high-quality, high-performance products that are healthy for the body.
We are also creating a 100% non-toxic makeup line and have recently released Pop Cosmetics Radiant Skin foundation, a unique, non-greasy, high performing formula for all skin types.
12. PocketGel ($30K/year)
Nathan Failla (from Pittsburgh, Pennsylvania, USA) started PocketGel about 7 years ago.
Hello to all entrepreneurs out there! My name is Nathan Failla, I am of the founder of the on the go hair care company PocketGel. The idea for PocketGel and initial groundwork started in late September of 2015 and we have been striving to style your hair while you’re on the go ever since!
Our best seller or I should say “sellers” are both the fiber pomade and pomade. We sell a near even amount of both types of styling products with pomade having less than a 5% gain over fiber pomade. We attribute the popularity of both products due to current men's hairstyle trends.
13. Mellow Cosmetics ($240K/year)
Ima Asali (from Brisbane, QLD) started Mellow Cosmetics over 9 years ago.
Hi guys, My name is Ima, I am the Founder of Mellow Cosmetics. We are an online beauty store based in Brisbane Australia, we do however have customers from Europe, the U.S, Canada, and the Middle East. We sell a range of Lipsticks, Lip Paints, Eyeshadow Palettes, Highlighters, and more, super cute packaging to go with high-quality formulations.
I started from making $0 in the first year to making over $400,000 per year just from online sales and we have a lot of distributors and retailers stocking my products too.
14. Heavy Metal Merchant ($540K/year)
Dave Harrison (from Perth WA, Australia) started Heavy Metal Merchant ago.
We are an online retailer that specializes in licensed music merchandise focusing on the heavy metal music genre.
15. Gold Spectrum ($300K/year)
Yanet Caliz (from Rancho Santa Margarita, CA, USA) started Gold Spectrum over 3 years ago.
Hello! My name is Yanet Caliz, CEO, and founder of Gold Spectrum Lifestyle CBD Brand and Silk Bombs CBD Spa Products. I migrated from Mexico to California at age 13 with my mom and younger brother. We lived in a one-bedroom, one-bathroom apartment with 18 other people.
There are no artificial colors or flavors, and it’s excellent for muscle recovery, among many other benefits. These product targets athletes, an equal split of males and females, who are young to middle age, health-focused, affluent, up-to-speed with current trends, and well-informed. They are individuals who prioritize fitness and wellness.
16. Annmarie ($12M/year)
Kevin Gianni (from Berkeley, California, USA) started Annmarie about 14 years ago.
I’m Kevin Gianni the CEO and founder of Annmarie Skin Care. Our business started ten years ago and I couldn’t imagine doing anything else. Annmarie Skin Care is a natural, organic skin care and beauty company that is dedicated to helping people make better decisions about their skin, beauty and overall health. Each product is made with hand-selected ingredients that are then crafted using additional plant extracts to make them effective as possible.
I experimented with many diets and medical protocols to differentiate myth from reality. I traveled around the world with my wife Annmarie searching for the best foods, medicines, and clinics to introduce them to the viewers of our popular YouTube videocast, The Renegade Health Show. We created over 900 videos, over 105k subscribers and a seven-figure business.
17. Swipies ($24K/year)
Caylee Betts (from Seattle, Washington, USA) started Swipies almost 8 years ago.
My name is Caylee, and I’m the founder of two businesses by night/weekend and a Product Design Manager at Facebook by day.
I’ve had my share of $10,000 and $500 months, but my revenue averages around $2,000 per month. I spend between an hour (minimum for fulfillment) and 20 hours a week working on Swipies and my other business, The Spreadsheet Shop.
18. AMANO Tongue Cleanser ($60K/year)
Mano Manoharan (from London, England, United Kingdom) started AMANO Tongue Cleanser over 7 years ago.
Hi, my name is Mano, I live in London (England) and my Entrepreneurial mission has been 2-fold:
Or as I put it to my Wife; “We are more profitable than Uber and WeWork combined!”
19. Nourish Foods Co. ($2.16M/year)
Mary Drennen (from Birmingham, Alabama, USA) started Nourish Foods Co. almost 9 years ago.
As we say in the South: “Hey Ya’ll!” I’m Mary Drennen, a co-founder of Nourish Foods.
In late 2014 we launched Nourish Foods. Nourish creates and delivers high-quality, healthy and fully-prepared meals to your door each week. Our goal is to give individuals and families their time back. There is no shopping, cooking or cleaning involved with Nourish.
20. BeatBox Beverages ($0/year)
Justin Fenchel (from Austin, Texas, USA) started BeatBox Beverages over 10 years ago.
Hey! My name is Justin Fenchel, and I am a co-founder and CEO at BeatBox Beverages out of Austin, TX.
21. DetraPel ($5.4M/year)
David Zamarin (from Framingham, Massachusetts, USA) started DetraPel about 10 years ago.
Hey, I’m David Zamarin. I’m 21 years-old, a student at Babson College and founder of DetraPel.
Since starting DetraPel over 5 years ago when I was 15 years old, the versatility and eco-friendliness of our products are just two of the many factors which I believe enabled us to make over $512,000 in sales in the last year.
22. Just Panela LLC ($2.1M/year)
Scott Unkefer (from Boulder, Colorado, USA) started Just Panela LLC about 8 years ago.
My name is Scott Unkefer and I’m the Founder and CEO of Just Panela LLC. “Panela” is the name for the form of Unprocessed, Unrefined, Artisanal, and Organic Cane Sugar in the Region.
Left to right: Scott Unkefer (CEO, Founder), Ivan Vasquez (Partner and a leading “Panela”/ Cane Sugar expert in Colombia), Robert Thomas (Co-Founder), Diomes (Packaging Manager), Roosber (Packaging)
23. Auric ($3.6M/year)
Deepak agarwal (from New Delhi, Delhi, India) started Auric over 5 years ago.
A chemical engineer by education who decided to make food without chemicals! Almost a decade at Unilever helped me discover my love for consumers and brands. But the pivotal moment was when I became a wellness enthusiast. This was after a backbone fracture in a soccer match that made me join Yoga. Since then, I have been passionate about marrying the logic of the west with the wisdom of the east.
We are already selling 150k bottles of Auric every month. The best thing is that customers have seen visible benefits of Auric and hence, have come back to become loyal customers.
24. Drink Shrub ($54K/year)
Michaela McVetty (from Portland, Oregon, USA) started Drink Shrub over 6 years ago.
Hello! My name is Aaron Weast and I started Drink Shrub, a company dedicated to offering a sophisticated zero-proof solution to an age old problem: what to drink when you’re not drinking.
After selling the product at farmer’s markets, local retail outlets, food shows, etc. we aggregated the feedback from our customers and revised the recipe and branding in May of 2018. This new revision became what is known today as Small Barrel Shrub. Armed with this new branding and recipe we’ve tripled the number of doors in which we’re sold!
25. MamaSuds ($420K/year)
Michelle C. Smith (from Michigan, USA) started MamaSuds over 11 years ago.
Hello! My name is Michelle Smith and I am the founder and CEO of MamaSuds. MamaSuds creates naturally-focused, synthetic-free products that are truly safe for label-reading people who focus on health + wellness. The MamaSuds product line includes eco-friendly household cleaners and non-toxic liquid soaps. All ingredients are natural, cruelty-free, free of dyes and synthetics, and handcrafted by mamas. Today MamaSuds has been sold to customers in all 50 states, over 9 countries, and has an average revenue of $18k a month.
26. Rwanda Bean Coffee ($1.08M/year)
Mike Mwenedata (from South Portland, Maine, USA) started Rwanda Bean Coffee over 9 years ago.
My name is Mike Mwenedata. I immigrated to America 6 years ago from Rwanda. I’m the co-founder of Rwanda Bean Coffee Company. We source single origin coffee from Rwanda and roast the beans to perfection here in South Portland, Maine
By expanding to include our own retail locations we have been able to increase revenue from under $3000 per month to over $45k per month in less than 1 year.
27. Goods That Matter ($60K/year)
Tippy Tippens (from New Orleans, Louisiana, USA) started Goods That Matter almost 13 years ago.
Benefit Corporations are now available to businesses in 34 states - this business structure and certification process uses business as a force for good. Many B-Corps are focused on a triple bottom line: people, planet, and profits.
28. Tolago ($816K/year)
Nick Greeninger (from Los Angeles, CA, USA) started Tolago almost 4 years ago.
My name is Nicholas Greeninger. By title, I am the CEO of Tolago Hard Seltzer, but in spirit, we are a group of 34 like-minded artists, musicians, athletes, and creative entrepreneurs. Tolago is a California based, all-natural hard seltzer that reverberates with our values.
By August we were canning; by September product was with our first wholesale distributor, and by October consumers could find Tolago on store shelves. We launched our website and social media that month, generating 250,000 profile views across our channels in the first week. We had more than 68,000 unique visitors to the Tolago website in the first four days and now average around 26,000 unique visitors monthly. As of December 2020, we have pulled in more than $220,000 in revenue.
29. VADE Nutrition ($6M/year)
Joe Johnson (from East Lansing, Michigan, USA) started VADE Nutrition over 7 years ago.
My name is Joe Johnson. Along with my wife Megan, we are the founders of VADE Nutrition.
When we started we were only selling through our website, and now we are pretty much everywhere you shop online, and soon to be all over the country in retail. In the last 5 years of launching VADE you can find us on many e-commerce shops, a Shark Tank pitch ending in a successful deal, coming soon to large in-store brands and expanding our product line!
30. Cat Sushi ($360K/year)
Spyq Sklar (from Quebec City, Quebec, Canada) started Cat Sushi about 8 years ago.
Cat Sushi is a flaky, tuna based treat that cats love. It is our flagship product that eventually led to us forming our current company Presidio Natural Pet Company, where we design and manufacture ultra-premium, natural, and healthy food products for pets.
We focus to create products in the pet space that best serve the customer - your pet - and believe that high quality and healthy pet products can help cultivate relationships between customers and stores.
31. RIPT Apparel ($2.4M/year)
TJ Mapes (from Chicago, Illinois, USA) started RIPT Apparel over 14 years ago.
“Snitch Please - Exclusive” by artist alex.pawlicki - concept sketch to complete finished design
32. Sprëtz ($13.2K/year)
Tony Gauthier (from Oakland, California, USA) started Sprëtz about 8 years ago.
Hey, hey, my name is Tony Gauthier, I am the creator and co-owner of Sprëtz, the world's first All-Natural 2-in-1 freshening spray that instantly removes odors from your breath and hands. Sprëtz is a black-owned company based out of Oakland, California, and was also featured on ABC’s Shark Tank. I created Sprëtz back in 2013 but officially launched it as a full-fledged business in 2015.
Sprëtz has customers in all 50 States and has even sold internationally.
33. Peaceful Fruits ($180K/year)
Evan Delahanty (from Akron, Ohio, USA) started Peaceful Fruits over 9 years ago.
My name is Evan Delahanty and I’m the Founder & CEO of Peaceful Fruits. Peaceful Fruits makes healthy, delicious, rainforest friendly fruit snacks.
Though we are still small, we’ve gone from $8000 in sales in 2015, to $25,000 in 2016, to $150,000 in 2017. We are now employing 30 people with disabilities in our production facility and have paid tens of thousands of dollars in wages to some of the most underserved people in any community.
34. Emu Joy ($396K/year)
Carole Rains (from New Jersey, USA) started Emu Joy over 9 years ago.
Hi, I’m Carole Rains, the founder of Emu Joy. My product line features 100% natural products for skin, hair, muscles, and joints based on a unique ingredient: emu oil.
The result: I created Emu Joy as a source for reliable information and safe, natural products. I’ve now shipped more than 50,000 bottles, jars, and tubes of emu oil products, and the customer feedback makes me know starting this business was a good decision. Hearing from a mom who said “I got my little boy back” after the rash cream banished his eczema is what keeps me working hard to grow the business.
35. Coffee Pixels ($180K/year)
Raivis (from Vidzeme, Latvia) started Coffee Pixels over 13 years ago.
Hey! My name is Raivis Vaitkus, I’m one of the three Vaiekuns behind the Coffee Pixels, the smart coffee bar.
As we come for Northern Europe, it's also the market we work with. Current sales are stable - roughly 15K units per month and growing, with most of the business done in Finland, Estonia, Australia & our home, Latvia. It took us 16 months to grow from around 1K units per month to get here.
36. Golden Root ($48K/year)
Andrea Slinde (from Selva di Cadore, Veneto, Italy) started Golden Root over 6 years ago.
Hi all! My name is Andrea and I’m the founder of Golden Root. I manufacture and sell a caffeine-free Turmeric Latte Mix in Denver, CO.
Currently, I sell Golden Root online from my e-commerce site and to over 50 coffee shops nationwide. After a very eventful and strong finish to 2018, Golden Root is making an average of $4k/mo.
37. Spuds ($180K/year)
Paul Dickey (from Winnipeg, Manitoba, Canada) started Spuds about 6 years ago.
Hi, my name is Paul Dickey, I'm 23 years old, and I am the founder of Spuds, a men’s performance apparel company currently based out of the Monterey, California area.
Spuds is in the very early stages of formation, starting less than six months ago. I am the sole founder and still currently the only employee (looking to changing that soon!). I am currently focusing our efforts on our production/product development, as well as marketing efforts to start gaining momentum.
38. Zirui ($12K/year)
Regina Ye (from Boston, Massachusetts, USA) started Zirui almost 6 years ago.
Our flagship product is a modular magnetic travel toiletry case that is secure, sleek, and simple. ZIRUI is the best way to travel with liquids.
39. Golden Made Kafé ($24K/year)
Laure Lemboumba (from Houston, TX, USA) started Golden Made Kafé over 4 years ago.
My name is Laure Lemboumba, Founder and Owner of Golden Made Kafe INTL, LCC. We are an online coffee supplier providing a variety of coffee products inspired by American, French, and African recipes. Our office is headquartered in Houston, Texas and also we have a subdivision in Gabon (in Central Africa).
40. ChipMonk Baking ($1.08M/year)
David Downing (from Houston, TX, USA) started ChipMonk Baking over 4 years ago.
Hi there! My name is David Downing and I’m co-founder & CEO of ChipMonk, a specialty mail-order bakery based in Houston. We make low carb, gluten-free desserts, and ship them all across the country. Our mission is to help people indulge mindfully and make better nutritional choices.
As an early-stage company, we’ve remained focused on growing via e-commerce before we attempt to tackle wholesale or get into grocery stores. Right now, we sell around $25,000 a month, with most of that coming directly from our website.
41. Funky Fat Foods ($240K/year)
Louisa Mesquita Bakker (from Amsterdam, North Holland, The Netherlands) started Funky Fat Foods over 5 years ago.
Hi there, I’m Louisa Mesquita Bakker from Amsterdam, The Netherlands. I’m 26 years old, and last year I launched my food company Funky Fat Foods. Our first product is called KetoCacao, which is a line of low-carb/high-fat chocolate bars. We only use high-quality ingredients to help our customers feel and perform their best. There is no sugar, no soy, no fillers; no crap.
We sell our products via our online store and (international) resellers. Our clients vary from active keto/low-carb followers, vegans, diabetics and sports enthusiasts. I’ve launched the MVP in February 2018, we’re now making $20.000 revenue per month, and we're still testing and adapting as we go.
42. Blvck Paris ($1.2M/year)
Julian O'hayon (from ) started Blvck Paris over 5 years ago.
My name is Julian O’hayon and I am the co-founder of Blvck Paris, a company selling the highest quality and minimalistic, black-themed products to enhance your lifestyle.
From the very start, Blvck Paris grew very quickly. The company was founded towards the end of 2017 and in just two years, we grew a cult following online with over 640,000 followers on our Instagram account @black. We have also exclusively collaborated with renowned brands such as Hugo Boss on premium office accessories in 2018.
43. Raganaturals LLC ($120K/year)
Dr. Garima Jain (from Boston, MA, USA) started Raganaturals LLC over 6 years ago.
Hi guys, My name is Dr. Garima Jain and I am the founder of RaGaNaturals. Our skincare brand is focused on back to basics. We figured out that not everyone needs personal care products full of fancy names. Most of us actually look for lotions and creams that just moisturize and give our skin a nutritional boost from natural ingredients. We formulate and craft personal care products such as lotions, creams, lip balms, and soaps, etc., in a way that they are free from unnecessary chemicals, very natural, for the whole family, and very effective.
To my surprise, people were very critical of fragrances and I figured out a huge demand for fragrance-free skincare. Those surveys helped me narrow down my ideal customer which was parents with young kids and young professionals. However, soon after launch, we have observed a good customer base in other age groups as well.
44. Brine Brothers ($120K/year)
Harris Derner (from New York, New York, USA) started Brine Brothers over 6 years ago.
Hello, my name is Harris Derner and I am the co-founder of Brine Brothers, an All-Natural Premium Brine company. I started Brine Brothers in 2016 with my friend of 25+ years, Michael Belicose. Our current products are all-natural, drinkable pickle brines; ‘Darn Good Dill’ - the classic for pickle lovers and ‘Chili Cherry Fire’ - for those who like it hot. Pickle ‘brine’ (also referred to as pickle ‘juice’) is the liquid solution that transforms cucumbers into pickles.
45. Blue Coffee Box ($780K/year)
Jon Butt (from Canterbury, UK) started Blue Coffee Box about 6 years ago.
My name is Jon Butt and, with my son, Harvey, we own Blue Coffee Box in the UK.
Right now, we generate around $14,000 a month and it increases month on month, no matter what marketing we do.
46. LoLo Body Care ($1.1M/year)
Kismet Andrews (from Vancouver, British Columbia, Canada) started LoLo Body Care about 17 years ago.
Hello! I’m Kismet Andrews, Founder/Formulator of LoLo Body Care. LoLo Body Care makes all types of head-to-toe eco luscious moisturizers.
Sales last month reached $96,000 and our goal is to increase sales this year by 50%.
47. Simple Goodness Sisters ($84K/year)
Belinda Kelly and Venise Cunningham (from Enumclaw, Washington, USA) started Simple Goodness Sisters about 5 years ago.
Hi! We are the Simple Goodness Sisters, real-life sisters Belinda Kelly (4 years younger, the bartender) and Venise Cunningham (the older sister and the farmer.) We are a lifestyle beverage brand focused on bringing the world a Happier Hour, from garden to glass.
The first product we launched were our simple syrups. The syrups launched in three flavors in Fall 2018 (Rhubarb Vanilla Bean, Marionberry Mint, and Huckleberry Spruce Tip), followed by 3 additional flavors in Spring 2019 (Lemon Herb, Berry Sage, and Blueberry Lavender), and edible flower salts and sugars for rimming in Fall 2019. During that time we pushed our ability to grow, harvest, and package in a major way, growing at a rate of 4 times our original production, with quite a learning experience along the way. We both come from a technical background in corporate Seattle, so organic farming, food production, and entrepreneurship are all areas we’re learning by doing, and Google!
48. CoBionic ($96K/year)
Louise Hendon (from ) started CoBionic ago.
Hi, I’m Louise Hendon, and I’m the CEO and owner of CoBionic. One of our flagship products is delicious chocolate collagen that’s sugar-free and dairy-free. When you add hot water to it, it turns into a yummy hot chocolate that’s good for your skin and joints. That’s why we named the product Indulgence Chocolate Collagen.
We’ve managed to scale up in 2020 and have just hit 100k/month in revenue.
49. Battle Balm ($120K/year)
Dylan Jawahir (from San Diego, California, USA) started Battle Balm over 10 years ago.
I’m Dylan Jawahir, founder, and CEO of Battle Balm, “The Pain Reliever with Knockout Power!” We create clean, natural health & performance products utilizing the latest in plant technology.
We have doubled business year over year since we began and are now being courted by private investment firms.
50. Nimble Made ($60K/year)
Tanya Zhang (from Los Angeles, California, USA) started Nimble Made almost 5 years ago.
Hi, I’m Tanya Zhang, co-founder of Nimble Made, a D2C e-commerce menswear brand selling “actually slim” fit dress shirts. We created our own unique, actually-slim sizing for dress shirts with a trimmed shirt length, sleeve length, and back/shoulder measurements. Our sizes are based on a function of height and weight for a better slim fit off-the-rack. Our customers are anyone looking to buy a slim-fitting dress shirt online.
As Asian-American founders, we're changing the dynamic clothing landscape to include men of all body types, starting with a slim fit that actually fits. Watch our interview with MONEY Magazine here.
51. Soak Society ($216K/year)
Natalie Thorogood (from Coolum Beach, Queensland, Australia) started Soak Society over 9 years ago.
I’m Natalie, I founded my bath products brand Soak Society four years ago when I lived in Brisbane and was a student with not much money. At the time, I had just returned from six months living in Guadalajara, Mexico, and was full of business ideas.
This financial year we are on track to turn over $200,000 and have tripled our profit from last financial year.
52. SustainABLE Start ($360K/year)
Chloe Trujillo (from New York, NY, USA) started SustainABLE Start over 3 years ago.
Hi! My name is Chloe Trujillo, and when I was 16 I founded my nonprofit, SustainABLE Start. We’re a 510(c)(3) organization that creates eco-friendly hygiene kits for New Yorkers experiencing homelessness, but the best part is that we’re entirely run by high-school students.
Since March, we’ve provided 9,000 hygiene kits in all 5 boroughs of New York City, totaling over $380,000 in value.
53. Liberated Specialty Foods ($1.2M/year)
Stacey Schlaman (from Alabama, USA) started Liberated Specialty Foods over 8 years ago.
I’m Stacey, founder and President of Liberated Specialty Foods, based in the quiet town of Madison, Alabama. We run a food manufacturing business making a full line of baked food (made mainly from nut flours) like almond flour pizza crust, cashew bread, and coconut flour donuts, along with additive-free sauces like ketchup and pizza sauce; with the specific mission to help those suffering from autoimmune diseases like Crohn’s and Colitis, that ALSO fill the niche of Keto, Paleo, Atkins, and other trending diets.
We sell online and to retailers. We went from about 100 retailers with our products in 2016 to over 1,000 today, including major chains from Whole Foods and Sprouts to Wal-Mart -- and we hope to keep adding more!
54. janori ($36K/year)
Johanna and Raphael Spannocchi (from Munich, Germany) started janori almost 3 years ago.
Hi there! We are Raphael and Johanna Spannocchi, the founders of janori. janori sells delicious, local, organic food. Like organic coffee, great, slave-free chocolate handmade in Munich, Germany, and some of the finest Gin on the planet.
Our other bestsellers are the original sugared almonds usually sold at the Munich Octoberfest. Since this massive beer celebration was canceled in 2020, we were able to secure a portion of this delicious original for our customers. Made from just 3 ingredients, you get an amazing taste without the additives like wax and shellac often found in these products from bigger, industrial manufacturers.
55. Beardbrand ($1.2M/year)
Eric Bandholz (from Austin, Texas, USA) started Beardbrand over 11 years ago.
I’m Eric Bandholz, the founder of Beardbrand. Beardbrand is a men’s grooming company that makes products for your beard, hair, and body. In addition to that, we also create a significant amount of content on our YouTube channel.
We’ve bootstrapped the business from a $30 investment to seven figures in a short period of time. We’ve been expanding our product offerings with the goal of getting towards that 8 figure mark.
56. Meowijuana ($2.4M/year)
Chris Glissman (from Lenexa, Kansas, USA) started Meowijuana over 8 years ago.
Hi there! My name is Chris Glissman and I am the founder and COO of Meowijuana, a Catnip Company. Meowijuana is a company that sells catnip like, you guessed it, weed; dime bags, pill bottles, jars of buds, and even pre-rolled joints all filled with Catnip. Simply put, its catnip so good, it should be illegal.
Our mission was simply to have fun with the play on words and to create a product that pet lovers would love as much as their pets do. Today we are an emerging global brand and you can find a wide variety of Meowijuana products in thousands of pet retailers, large and small, around the world.
57. CanYouHandlebar ($1.2M/year)
Doug Geiger (from Mount Clemens, Michigan, USA) started CanYouHandlebar almost 11 years ago.
I’m Doug Geiger, founder of Can You Handlebar, a men’s grooming product company. We’re one of those low-key-high-quality brands.
In our first three years our production grew from a kitchen countertop with a crockpot I stole from my wife to “making a million bucks” and a 10,000 square foot building with a whole fleet of crockpots. Meanwhile, our retail presence -- which began on the counter of a gracious proprietor of the corner gas station -- has grown to our own network of barbers and salons across the US, international distribution and most visibly, the shelves of every Art of Shaving.
58. SmartyPits ($2.2M/year)
Stacia Guzzo (from Bend, OR, USA) started SmartyPits over 9 years ago.
My name is Stacia Guzzo, and I’m the founder of SmartyPits Deodorant. SmartyPits is free of aluminum, phthalates, parabens, and propylene glycol, and we give a portion of sales back to breast cancer research and survivor support.
In the last 21 months, SmartyPits has grown from making under $100,000 in 2016 to making over $500,000 by the end of Q3 in 2018.
59. Healthy Chew ($720K/year)
TJ Clark (from Little Rock, Arkansas, USA) started Healthy Chew over 7 years ago.
When we first started, we sold around 200 bowls each week. We currently sell around 10,000 bowls each month. Most companies like this start the same way, cooking from their primary residence for family and friends. We were no exception. But as we continued to grow, we spent time and money to work out of rentable commercial kitchens until we were able to afford our own.
60. Flowerdale Valley ($60K/year)
Mel young (from Hazeldene, Victoria, Australia) started Flowerdale Valley over 6 years ago.
Hello, my name is Mel. I run a skincare business called Flowerdale Valley. I named the business Flowerdale valley because that's where I live, in a small town called Flowerdale in country Victoria, Australia.
61. Jess Mi Boutique ($6K/year)
Jess Michelle (from Seattle, Washington, USA) started Jess Mi Boutique over 6 years ago.
Hi everyone! My name is Jessica Carter, popularly known as Jess Michelle, and I am the founding owner of Jess Mi Boutique. I cater to women of all shapes and sizes on more of the dressier side than casual.
In today’s market, I easily make about $500 a month in sales compared to barely $75 per month when I started. My business went from something that was just on Facebook to now a wardrobe necessity for events such as annual hair and beauty shows across the Seattle-Tacoma Metropolitan area!
62. Neuro ($6M/year)
Ryan Chen (from Los Angeles, California, USA) started Neuro about 8 years ago.
Hey there! My name is Ryan Chen and I am the co-founder of Neuro, a functional gum, and a mint company that delivers energy, clarity, and focus in a minty and refreshing way.
Back in October 2015, one of my best friends from college (Kent Yoshimura) and I began developing the idea for Neuro when we realized there was a lack of portable, healthy, or effective alternatives to energy drinks or supplements. Both Kent and I trained in athletics at a national level and to find products that would help us balance life and school was nearly impossible.
63. OceanZen ($300K/year)
Steph Gabriel (from Maroochydore, Queensland, Australia) started OceanZen over 9 years ago.
My name is Steph and I am the founder for OceanZen which is a sustainable swimwear brand that uses a fabric made from recycled plastic bottles and fishing nets from the ocean.
I launched OceanZen in my final year of uni with $5,000, so I started small with only a couple of hundred pieces. Now we manufacture and produce thousands on sustainable bikinis and ship them globally!
64. Natural Stacks ($2.4M/year)
Benjamin Hebert (from Seattle, Washington, USA) started Natural Stacks about 10 years ago.
Hi, I’m Benjamin Hebert and I’m the co-founder of NaturalStacks.com. We’re a rapidly growing supplement company that specializes in brain health.
Our flagship product CILTEP is a patented nootropic formula (a unicorn-like event in the supplement industry). We’ve funded three different clinical trials and have been able to build an incredible brand built on transparency and trust.
65. The Purple Sage ($48K/year)
Sandy Engels (from Ethel, LA, USA) started The Purple Sage ago.
Hey, y’all, I am Sandy Engels and I am the owner and artisan of The Purple Sage, a company created to encourage modern midlife women to live and love boldly.
I’ve been making soap and bath products since 2002. I got serious about business in 2011. In addition to selling online, I do festivals and events in Louisiana, Mississippi, and Georgia. My average revenue is $2800 a month.
66. Jigsaw Health ($12M/year)
Patrick Sullivan Jr. (from Scottsdale, Arizona, USA) started Jigsaw Health over 18 years ago.
My name is Patrick Sullivan Jr. I’m the Chief Entertainment Officer (CEO) and co-founder of Jigsaw Health, a dietary supplement company that my dad and I started together in 2005, and then “re-booted” in 2015.
As such, we’ve grown 181% in the past 5 years with 80% of our revenue coming direct-to-consumer via JigsawHealth.com, Amazon, Walmart.com, etc. And 20% of our revenue from healthcare professionals who carry Jigsaw Health products in their clinics.
67. Doppeltree ($840K/year)
Tony & Faye Ouyang (from San Francisco, California, USA) started Doppeltree almost 6 years ago.
Hey everyone, we’re Tony and Faye, a husband-wife duo at Doppeltree, an all-natural self-care product company in SF that helps people take a moment out of their day to look and feel better. A little over 6 months ago we started making enough profits that Tony decided to leave his full-time marketing exec position at a fintech startup to focus on the business.
We started earning revenue in December 2017 (the month we launched), but it wasn’t until July 2018 (two months after we launched our eye masks) before we started consistently selling $1,000+ per week. We became cash flow positive (total net income > total costs) around October 2018. We currently average around $40,000 in revenue per month, with 40-50% net profit, depending on how much we spend on paid ads.
68. Bailey's Blossoms ($9M/year)
Erin E Hooley (from Rhome, Texas, USA) started Bailey's Blossoms over 14 years ago.
Hello! I'm Erin E. Hooley, proud Texas mom of 6 as well as founder and CEO of the e-commerce children's clothing line Bailey's Blossoms and it's sister brand, Peyton Bre.
Bailey's Blossoms started as a hair accessories company at my kitchen table in Arizona back in 2008 and has since grown into a multi-million dollar adventure. Both brands provide fashion-forward styles at a price that won't break the bank!
69. Alitura Naturals ($1.8M/year)
Andy Hnilo (from Los Angeles, California, USA) started Alitura Naturals over 9 years ago.
Hey! My name is Andy Hnilo. I am the Founder and CEO of Alitura Naturals, a Los Angeles based all natural skincare line.
Today, Alitura has a full line of products with a mission to provide the highest quality, most nutrient-dense skincare that we can. Through my most tragic experience, I was able to overcome despair and create a business out of pure passion. With well over 1000 reviews at an average 4.9/5.0 rating, our products are currently offered in 76 countries and counting.
70. Bristle Products- L. Archie Brands LLC ($6.6K/year)
Leslie Wheeler (from Detroit, Michigan, USA) started *Bristle Products- L. Archie Brands LLC * about 7 years ago.
I am Leslie Wheeler, Founder of Bristle Products and Owner of Bristle Hair Shop. I have had a passion for hair and skin care products from an early age. I am the youngest of a family of 4 girls, on a tight budget growing up in Detroit, my mom allowed us to each pick our own shampoo out so we wouldn’t fight over sharing a bottle. I remember taking a long time to decide which bottle I wanted and could stand there for a long time strolling and staring at the different packaging and of course, smelling each one, doesn’t everyone do that?
71. Boystrous ($1.8K/year)
Anastasia Osindero (from London) started Boystrous about 3 years ago.
I’m Anastasia Osindero, and I’m a designer! I launched my menswear brand, Boystrous, in August 2020 during lockdown with a collection of graphic t-shirts sporting graphics I made and printed myself at home.
The most popular t-shirt has been the All Love t-shirt - quickly followed by the slogan t-shirts. The t-shirts drew the attention of men and women and even captured the interest of influencers such as Josh Denzel whom I have had the honor of gifting a t-shirt to.
72. Evolue Skincare ($2.4M/year)
Jean seo (from United States ) started Evolue Skincare about 8 years ago.
My name is Jean Seo and I am the creator of Evolue x Lue Skincare. I grew up in Korea and was always intrigued by formulating my multipurpose beauty products.
After 300k units of my spot treatment and 3 Instyle Beauty awards under my belt: I got contacted by Tmall in China to stock my skincare.
73. Everlasting Herb Farm ($73.2K/year)
Wendy Mackenzie (from Peacham) started Everlasting Herb Farm over 20 years ago.
Hello! My name is Wendy Mackenzie and I am the co-owner of Everlasting Herb Farm in the Northeast Kingdom of Vermont. After having been a teacher for over twenty years, I am now able to make a living out of my backyard in one of the most photographed villages in all of New England. I am right where I want to be, surrounded by forests and open farmland just outside the village of Peacham.
The best part of owning my own business is having time freedom, getting to use the twenty-four hours I have each day how I want to use them, doing what I need to do, but in a way that works for who I am. The second best part of my business is getting to work from home, especially during COVID-19. As a former educator, I had NO time freedom, so I feel particularly giddy about being able to work from home.
74. Hair Fetish ($84K/year)
Diane German (from Lauderhill, FL, USA) started Hair Fetish about 11 years ago.
Hello! I’m Diane German, the owner of Hair Fetish LLC. I’m a licensed cosmetologist of four years and a salon owner of two. I style children, adults, and celebrities. I also have a product line ‘Agape Fetish’ in which I supply luxury silk bonnets, styling combs, the best edge control in south Florida, and more. As of 2020, my business has made over 90k.
75. Height Of Fashion ($300K/year)
Natalie Matthews (from Melbourne Victoria, Australia) started Height Of Fashion almost 6 years ago.
Hey, I am Natalie Matthews the Founder of Height-Of-Fashion, An online clothing store for tall women 5’10” and over.
76. Felony Case ($1.44M/year)
Andrew Moore (from Toronto, Ontario, Canada) started Felony Case over 11 years ago.
Hi, I’m Andrew Moore, the founder, and designer at Felony Case, a Toronto based company designing unique iPhone cases. I founded Felony Case in 2012, and since then we’ve created several flagship iPhone case designs.
77. Outlaw ($4.56M/year)
Danielle Vincent (from Sparks, NV, USA) started Outlaw over 10 years ago.
More important than the money, though, we’ve made so many friends from our customers and business contacts from the business. 46% of our website orders are from repeat customers. Once someone joins the Outlaw gang, we strive to be their sidekick for the long haul. We often hear from customers that our customer service is the best they’ve ever experienced. I think this is because we’re absolutely emphatic about ensuring the satisfaction of our genuinely incredible customers, no matter what.
We feel like our Magnificent Seven Outlaw Values really define us as a company and give our customers a good reason to be loyal to us. (in addition to fantastic product, of course)
78. zapato FEROZ ($6M/year)
Laura Garcia Perdomo (from Paterna, España) started zapato FEROZ about 7 years ago.
Hello, my name is Lau García and I am the shoemaker, co-founder, and CEO of Zapato FEROZ, a children's footwear company that respects children's feet. I and my partner Héctor, are at the forefront of this brand that seeks to offer the best footwear for babies and children so that their feet are protected, healthy and at the same time enjoying the sensation of going barefoot.
79. SHEATH LLC ($3.6M/year)
Robert Patton (from Woodland Park, CO, USA) started SHEATH LLC over 9 years ago.
Hello, my name is Robert Patton and I am the CEO of SHEATH, a premium men's pouch underwear company that sells to active men in over 74 countries.
We sell mainly men's underwear, but recently introduced the women’s line and we are currently generating over $4K a day in sales with that projected to double by end of summer 2019.
80. Nooks ($9.6K/year)
Zaid Shahatit (from Toronto, Ontario, Canada) started Nooks over 3 years ago.
Hi, I’m Zaid - a 22-year-old from Toronto, Ontario Canada (eh). I started Nooks - a sustainably made, crazy comfy men’s underwear line for regular, everyday guys. Our first product is a classic boxer brief made from beech trees that’s more breathable, comfortable and softer than cotton. I started the brand with about $500 for manufacturing a few hundred hundred boxer briefs (2 colors, 3 sizes each) and some marketing dollars to build up an email list before launching.
Things started off slow, but a PornHub ad that went viral on Imgur really boosted our sales in the first month. Since then, we’ve been focusing mainly on Reddit, Imgur and SEO to try to build up brand awareness. We also have a small but very engaged community on Instagram that really connects with the brand. Over the course of the past month, we’ve sold about $700 of underwear and have already had a few returning customers. It’s not much, but we’re definitely growing and I’m having an awesome time running the company.
81. Stonemen ($960K/year)
Marc Debnam (from Byron Bay, New South Wales, Australia) started Stonemen almost 16 years ago.
Hello fellow entrepreneurs, my name is Marc Debnam and I head the brand Stonemen.
We are based in the lovely beachside town of Byron Bay, where we have a great balance of work and lifestyle. Stonemen are sold globally through Stonemen.com and are stocked in over 100 stores.
82. TomboyX ($24M/year)
Fran Dunaway (from Seattle, Washington, USA) started TomboyX over 10 years ago.
My name is Fran Dunaway and I am CEO and Co-Founder of TomboyX. We make underwear, swim, and loungewear that isn’t for everybody but is for anybody.
That’s right, a gender-neutral company that is focused on fit and quality. We are all inclusive so offer every style in sizes XS to 4X. We’ve gone from zero employees 2 years ago to 15 today and have consistently increased our revenue over 100% each year.
83. Boutique Rye ($120K/year)
Gia Paddock (from Phoenix, Arizona, USA) started Boutique Rye about 6 years ago.
Hi everyone, my name is Gia, and I am the owner of Boutique Rye. We are a women’s clothing and accessories boutique that is all online!
We have anywhere from clothes that are appropriate for work or clothes that will make you turn heads on a night out on the town. I try and buy clothes with many different styles in mind. I'd like to think that we are a one-stop shop for a diverse group of women!
84. Joah Love ($468K/year)
Ahyoung Kim Stobar (from Los Angeles, California, USA) started Joah Love over 15 years ago.
My name is Ahyoung Kim Stobar, founder and designer of Joah Love, a children’s lifestyle clothing brand. We make timeless, comfortable casuals for kids - spirited styles that they love to wear, in buttery soft, no-fuss fabrics their parents will love.
We’re proudly made in the USA, knitting most of our fabrics at local textile companies in Los Angeles - and we have made sustainability a priority for our brand, with plans to release limited edition capsule collections using up-cycled fabrics. I’m very excited about this!
85. Jimmy Joy ($7.2M/year)
Joey van Koningsbruggen (from Amsterdam, North Holland, The Netherlands) started Jimmy Joy over 9 years ago.
Joey van Koningsbruggen, 29 years old and started Jimmy Joy in May 2014 at age 24 to make nutritionally complete meals.
We currently make around $440,000 per month. I started in my dorm room and expanded globally over the years.
86. CoziGo ($312K/year)
Emma Lovell (from Sydney, New South Wales, Australia) started CoziGo over 8 years ago.
Hi, I’m Emma Lovell mum of two small children and founder of CoziGo - Sleep on the Go. I’m originally from England and live in Sydney Australia.
Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.
87. Birdseed For Humans ($99.6K/year)
Ashley Chase (from Bend, Oregon, USA) started Birdseed For Humans over 6 years ago.
Hello, my name is Ashley Chase and I am the founder of Birdseed Food Co., a super-healthy, more fun, less sweet, a craft granola brand that I started March 3rd, 2017.
I currently distribute my products via retail markets, Amazon and direct-to-consumer. On average I am bringing in $8,300 a month in revenue.
88. Klondike Kettle Corn ($54K/year)
Katie Young (from Whitehorse, Yukon, Canada) started Klondike Kettle Corn over 8 years ago.
Hi! My name is Katie Young and I am the owner and operator of Klondike Kettle Corn. We are a company that sells a ready-made gourmet popcorn throughout the Yukon Territory and now online across Canada.
Now that our company has grown we have been able to give back to our community through sponsorships and donations. You will often see our kettle corn being served at various sporting events across town, including the Yukon Quest and a number of Mountain Bike races, as well as film festivals and other school events.
89. Trini Pepper Sauce ($27K/year)
Mustafa (from Raleigh) started Trini Pepper Sauce over 9 years ago.
Hello! My name is Mustafa Mannan, co-founder and co-owner of Trini Pepper Sauce by Findlay Food Group llc. Undergrad friends and I started producing two varieties of sauce, mild [also known as “Original”] and hot, five years ago.
Today, the sauce is sold in specialty stores in Raleigh and Washington DC, with the majority of sales coming from our online store front. All in all we are averaging $3000/month in revenue.
90. Matcha.com ($8.5M/year)
Andre Fasciola (from Tucson, Arizona, USA) started Matcha.com over 7 years ago.
Hi! My name is Andre Fasciola and along with my business partner Dr. Andrew Weil, M.D we founded matcha.com. We source and sell some of the highest quality matcha available. Our line of ceremonial grade matcha teas (are) some of the most sought after grades of matcha tea outside of Japan. Each grade of matcha is carefully selected by hand by our 5th generation tea master.
We are (now) the largest supplier of ceremonial grade matcha in the US. A distinction that speaks to our commitment to preserving the traditions of matcha’s ancient culture, and at the same time educating our American customers about all things matcha. From how to make great matcha to how to distinguish between imitation matcha (yes, there is such a thing) and high-quality matcha. Our monthly revenue is $100K.
91. VIRTUE Tea ($108K/year)
Alex Balcer (from Nelson, Nelson, New Zealand) started VIRTUE Tea over 6 years ago.
Hello everyone, we’re Andrea Legg and Alex Balcer, founders of VIRTUE Tea in the beautiful Kootenay ski town of Nelson, BC.
Even though our business has been seriously impacted by COVID, online sales have tripled! I believe this to be from customers turning more to online shopping but also looking for quality tea and matcha. We now ship our tea and matcha to Yellowknife in the Canadian’s Northwest Territories, all over Canada in the US from New York to California.
92. Mirai Clinical ($1.2M/year)
Koko Hayashi (from Spring Valley, CA, USA) started Mirai Clinical over 9 years ago.
Hello! My name is Koko and I’m a Japanese female serial entrepreneur. I started my eCommerce business of deodorizing body, hair, and home care products over a decade ago. We offer purifying and deodorizing secrets to help you feel fresh and clean at any age. It is clinically proven that body odor changes with age despite your hygiene (Nonenal body odor). The key ingredient to eliminating this body odor associated with aging is Persimmon from Japan.
Our monthly sales are $100,000 mostly from Shopify eCommerce and Amazon. We focus highly on baby boomers, so everything we do has to be senior-friendly. In addition to the fact that we are the only brand that offers solutions for body odor associated with aging in the USA, our customer outreach is aimed at creating an easy and enjoyable experience. We prioritize human customer service over chatbots; optimize our website for senior eyes; and, ensure our products are designed for safer, easier usage, etc.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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