Blvck Paris

How We Started A $1.2M/Year All-Black Lifestyle Brand

February 9th, 2020
Julian O'hayon
Founder, Blvck Paris
$100K
revenue/mo
2
Founders
2
Employees
Blvck Paris
from
started January 2018
$100,000
revenue/mo
2
Founders
2
Employees
market size
$1.71T
avg revenue (monthly)
$1.92M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Twitter, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
email
customer service
social media
productivity
Discover what books Julian recommends to grow your business!

Hello! Who are you and what business did you start?

My name is Julian O’hayon and I am the co-founder of Blvck Paris, a company selling the highest quality and minimalistic, black-themed products to enhance your lifestyle.

Blvck Paris is a direct-to-consumer brand selling mainly via our website, but also via our social media accounts (on Instagram @black, Facebook and Pinterest). We sell ‘all black’ items from accessories, clothing to leather goods for both men and women. Our vision is to ultimately sell everything as long as it is black!

From the very start, Blvck Paris grew very quickly. The company was founded towards the end of 2017 and in just two years, we grew a cult following online with over 640,000 followers on our Instagram account @black. We have also exclusively collaborated with renowned brands such as Hugo Boss on premium office accessories in 2018.

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