Just Panela LLC

How We Started A $1.5M Cane Sugar Biz Landing Our Product In Whole Foods

July 21st, 2019
Scott Unkefer
Founder, Just Panela LLC
$175K
revenue/mo
3
Founders
10
Employees
Just Panela LLC
from Boulder, Colorado, USA
started June 2015
$175,000
revenue/mo
3
Founders
10
Employees
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Hello! Who are you and what business did you start?

My name is Scott Unkefer and I’m the Founder and CEO of Just Panela LLC. “Panela” is the name for the form of Unprocessed, Unrefined, Artisanal, and Organic Cane Sugar in the Region.

We have been in Whole Foods Market – Global for 2 years along with nationwide and regional coverage in thousands of Natural Foods markets and chains. We also sell as an ingredient to a rapidly growing list of food, beverage, and distilled beverage products. The primary ones being Rum, Chocolate, Baked goods, Cold Beverage, Kombucha, and Espresso based.

We have 2 operations:

Colombia, South America

We purchase, package, and export, amongst a number of other things here. So this is or ERP operation so to speak.

Boulder, Colorado

We manage the importation (Customs and FDA Clearance), Shipping & Logistics to our Fulfillment centers, Distributor and customer relationships and fulfillment, Sales, and Marketing. So this is our CRM operation so to speak.

Our flagship retail product is our 1lb bag seen here.

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