Ugly Duckling

How I Started A $50K/Month Professional Haircare Products Business

November 27th, 2019
Ishan Dutta
Founder, Ugly Duckling
$100K
revenue/mo
2
Founders
3
Employees
Ugly Duckling
from Los Angeles, California, USA
started January 2016
$100,000
revenue/mo
2
Founders
3
Employees
market size
$12.4B
starting costs
$26.8K
gross margin
60%
time to build
180 days
average product price
$60
growth channels
SEO
business model
content-library
best tools
Amazon, Prestashop, Facebook
time investment
Full time
pros & cons
31 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
Discover what books Ishan recommends to grow your business!

Hello! Who are you and what business did you start?

Hello, my name is Ishan Dutta and I am the founder of Ugly Duckling Los Angeles, a hair products company catering to stylists and colorists.

I started the company almost five years ago because I wanted to provide people with better quality hair color and hair care. I decided to go into hair color in particular because I could see that the color market was really taking off, with more and more women going for very fashionable looks.

It wasn’t the grey hair coverage and the safe balayage that salons were used to. People were going for stronger looks. Roots to end platinum blonde.

I felt that the internet was another reason to start a beauty business, Stylists were just getting used to the idea of purchasing their product needs online. No one was really responding to that as far as I could see.

We take in anywhere between 600 and 900 orders a month, with a conversion rate between 1%-2%, and an average cart value around $60 and trending higher.

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