Business Idea

Start A Men's Underwear Brand

About

Starting a men's underwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mens underwear, or selling mens underwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a men's underwear brand ➜

Key stats

market size
$26.3B
revenue (monthly)
$445K
starting costs
$14.9K
gross margin
40%
time to build
7 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

About

Starting a men's underwear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mens underwear, or selling mens underwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a men's underwear brand ➜

Key stats

market size
$26.3B
revenue (monthly)
$445K
starting costs
$14.9K
gross margin
40%

 

time to build
7 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Equipment & Supply Expenses $500 $5,000
Inventory Expenses $350 $14,750
Software Expenses $150 $2,794
Website Costs $17 $275
Advertising & Marketing Costs $0 $2,450
Other Expenses $0 $300
Total Startup Costs $1,052 $28,819

Successful Businesses

Business URL Rank
BareNecessities barenecessities.com #53,147
Underwear, Socks and Activewear for Men, Women and Kids fruit.com #114,127
Modibodi AU modibodi.com #116,179
Andrew Christian Inc. andrewchristian.com #116,206
Home Page mensa.org #128,369
TomboyX tomboyx.com #134,830
XYXX Apparels xyxxcrew.com #141,274
Mensuas mensuas.com #141,442
AussieBum aussiebum.com #153,052
International Jock internationaljock.com #158,052
CR7 Cristiano Ronaldo cr7denim.store #159,314

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a men's underwear brand costs significantly less money than most businesses, ranging anywhere from 1,052 to 28,819.
Rewarding work Starting a men's underwear brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A men's underwear brand gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your men's underwear brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Lack of benefits With a men's underwear brand, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a men's underwear brand, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a men's underwear brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.