How I Started a $440K/Month Healthy Meals Company From My Dorm Room

October 6th, 2019

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Joey van Koningsbruggen

Founder, Jimmy Joy

$600K

revenue/mo

Founders

Employees

Jimmy Joy

jimmyjoy.com

from Amsterdam, North Holland, The Netherlands

started May 2014

$600,000

revenue/mo

Founders

Employees

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Shopify

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Hello! Who are you and what business did you start?

Joey van Koningsbruggen, 29 years old and started Jimmy Joy in May 2014 at age 24 to make nutritionally complete meals.

We create different products to make eating as healthy as easy as possible. Our products are: Plenny Shake, Plenny Bar, Plenny Drink. The meals are ideal for anyone who wants to eat fast but avoid fast food because they value nutrition. It is popular amongst high earning, ambitious males in big cities. They use it to kick start their day and as fuel during demanding work hours; think coders, accountants, top-level gamers, etc. Another audience is sustainability-conscious and vegans. Our products are plant-based and have a long shelf life making it 3.5 times more sustainable than an average Western diet. We also compensate for our CO2 emissions through charities like TreesForAll.

We currently make around $440,000 per month. I started in my dorm room and expanded globally over the years.

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