Emu Joy

Starting A Successful Business Selling Emu Oil Creams

March 13th, 2019
Carole Rains
Founder, Emu Joy
$33K
revenue/mo
1
Founders
1
Employees
Emu Joy
from New Jersey, USA
started March 2014
$33,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hi, I’m Carole Rains, the founder of Emu Joy. My product line features 100% natural products for skin, hair, muscles, and joints based on a unique ingredient: emu oil.

Emu oil is a highly penetrating oil that’s full of moisturizing and anti-inflammatory benefits. It comes from a thick pad of fat on the back of the emu bird, which looks a bit like an ostrich. It’s useful for everyone from babies with diaper rash to grandmas with arthritis, as well as many other conditions for folks of all ages.

While the most common gender and age for entrepreneurs seem to be males in their 30s, I started my business as a woman in her 50s.

Like many of you reading this, I had never heard of emu oil. Then one day while reading a home decor blog for my other business, Rustic Artistry, the blogger wrote an entire post about how much she loved emu oil, and how well it had worked for her eczema and joint pain. I was intrigued, so I started to investigate.

After studying the research and reading everything I could find about emu oil, not only did I decide to...

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