Stonekin

How Marc Debnam Started A Successful Underwear Brand

February 23rd, 2019
Marc Debnam
Founder, Stonekin
$80K
revenue/mo
2
Founders
2
Employees
Stonekin
from Byron Bay, New South Wales, Australia
started November 2007
$80,000
revenue/mo
2
Founders
2
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
reviews
other
Discover what books Marc recommends to grow your business!
Want more updates on Stonekin? Check out these stories:

Hello! Who are you and what business did you start?

Hello fellow entrepreneurs, my name is Marc Debnam and I head the brand Stonemen.

We make ‘Damn fine cotton underwear’ for men and women. What makes our underwear a bit different than the norm is we collaborate with artists globally to create beautiful images which we print on the underwear. And we also have a great range of cotton essentials for everyday.

I run the business with my wife Lenny on logistics, Simon on digital and my good buddy and business partner Johnnie Cass.

We are based in the lovely beachside town of Byron Bay, where we have a great balance of work and lifestyle. Stonemen are sold globally through Stonemen.com and are stocked in over 100 stores.

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