SHEATH LLC

How I Grew A Men's Pouch Underwear Line To $1M/Year

May 12th, 2019
Robert Patton
Founder, SHEATH LLC
$300K
revenue/mo
2
Founders
7
Employees
SHEATH LLC
from Woodland Park, CO, USA
started February 2014
$300,000
revenue/mo
2
Founders
7
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
platform
email
customer service
Discover what books Robert recommends to grow your business!

Hello! Who are you and what business did you start?

Hello, my name is Robert Patton and I am the CEO of SHEATH, a premium men's pouch underwear company that sells to active men in over 74 countries.

If you are not familiar with pouch underwear, our original design has what we call an inverted kangaroo pouch for your joey located inside of the garment to separate the package from the inner thigh region. Our latest models now feature a similarly-designed dual pouch which offers separation not only from the inner thighs, but also for the penis from the testicles, keeping everything dry and comfortable.

We sell mainly men's underwear, but recently introduced the women’s line and we are currently generating over $4K a day in sales with that projected to double by end of summer 2019.

how-i-grew-a-men-s-pouch-underwear-line-to-1m-year

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