RIPT Apparel

How Three Friends Launched $2.4M T-Shirt Startup RIPT Apparel

March 11th, 2019
TJ Mapes
Founder, RIPT Apparel
$200K
revenue/mo
3
Founders
0
Employees
RIPT Apparel
from Chicago, Illinois, USA
started June 2009
$200,000
revenue/mo
3
Founders
0
Employees
market size
$1.71T
avg revenue (monthly)
$82.9K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Shopify, Instagram, ShipStation
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
platform
email
Discover what books TJ recommends to grow your business!
Want more updates on RIPT Apparel? Check out these stories:

Hello! Who are you and what business did you start?

Hey everyone, my name is TJ Mapes, co-founder @ RIPT Apparel.

RIPT Apparel is your destination for nostalgic, pop-culture parody and limited edition mashup artwork sold on t-shirts, hoodies and more.

Our artwork is crowdsourced from independent artists from all over the world. For every product sold, we give an artist 10% of the revenue. We handle everything else like marketing, customer service, printing, fulfillment and more.

Did I mention the impulsive nature of our business model? No? Ok, well each day at Midnight CST, three new designs go live at a discounted price and are available on many different types of products. Prices start at just $13.00 for a “daily t-shirt”. Our daily designs are really the backbone of this company and we’ve been offering the daily deals since our first day in business.

Over the years we’ve worked with hundreds of artists and paid out hundreds of thousands of dollars to our community of talented artists.

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