Mirai Clinical

How I Created A $100K/Month Soap Bar To Treat Body Odor

June 9th, 2021
Koko Hayashi
Founder, Mirai Clinical
$100K
revenue/mo
1
Founders
1
Employees
Mirai Clinical
from Spring Valley, CA, USA
started June 2014
$100,000
revenue/mo
1
Founders
1
Employees
market size
$82.3B
avg revenue (monthly)
$67K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Instagram, Quickbooks, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Koko recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello! My name is Koko and I’m a Japanese female serial entrepreneur. I started my eCommerce business of deodorizing body, hair, and home care products over a decade ago. We offer purifying and deodorizing secrets to help you feel fresh and clean at any age. It is clinically proven that body odor changes with age despite your hygiene (Nonenal body odor). The key ingredient to eliminating this body odor associated with aging is Persimmon from Japan.

Our star product among 15 products is our Persimmon soap. Each bar is hand-crafted by soap artisans in a family-owned soap mill located in Osaka, Japan.

Our monthly sales are $100,000 mostly from Shopify eCommerce and Amazon. We focus highly on baby boomers, so everything we do has to be senior-friendly. In addition to the fact that we are the only brand that offers solutions for body odor associated with aging in the USA, our customer outreach is aimed at creating an easy and enjoyable experience. We prioritize human...

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