Jess Mi Boutique

On Starting An Online Women's Boutique Without Previous E-commerce Experience

August 14th, 2020
Jess Michelle
Founder, Jess Mi Boutique
$500
revenue/mo
1
Founders
1
Employees
Jess Mi Boutique
from Seattle, Washington, USA
started January 2017
$500
revenue/mo
1
Founders
1
Employees
market size
$877B
avg revenue (monthly)
$147K
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
SEO
business model
content-library
best tools
Instagram, Tiktok, Over
time investment
Full time
pros & cons
24 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Jess recommends to grow your business!
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Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hi everyone! My name is Jessica Carter, popularly known as Jess Michelle, and I am the founding owner of Jess Mi Boutique. I cater to women of all shapes and sizes on more of the dressier side than casual.

We offer dresses, jumpsuits, matching sets, tops, bottoms, swimwear, activewear, and accessories! Through my boutique, I am also a blogger! My business has always been more than just clothes for me. So in my blog, I express some of the hurdles I have overcome as well as what my boutique truly means on a deeper level. Everything I do stems from my desire to help women see themselves through the eyes of God and the beauty they have always possessed!

The main products I offer that receive the most attention are my dresses; they are my staple pieces! Just like the famous Fashion Nova is well known for its jeans, my boutique is often known for its dresses!

I have carried a wide range of dress styles that one would typically not find in common places. With that being said, women with...

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