Absolute Fitness Apparel

Starting A Fitness Fashion Brand With A Full-Time Job

November 2nd, 2018
Anthony Mellor
$650
revenue/mo
1
Founders
0
Employees
Absolute Fitness ...
from London, England, United Kingdom
started January 2017
$650
revenue/mo
1
Founders
0
Employees
market size
$1.71T
starting costs
$13.7K
gross margin
45%
time to build
270 days
average product price
$20
growth channels
Email marketing
business model
content-library
best tools
Udemy, Refersion, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
platform
affiliate
education
Discover what books Anthony recommends to grow your business!
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Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

My name is Anthony Mellor, I’m the Founder & Director of Absolute Fitness Apparel. I started AFA at the age of 18, with no business experience, or any degrees/ qualifications in anything business related.

We are an online based fitness-fashion brand that operates out of London, United Kingdom. We’ve successfully launched 5 lines, ranging from cut off tees, all the way to tech jackets.

starting-a-fitness-fashion-brand-with-a-full-time-job

What's your backstory and how did you come up with the idea?

I was heavily influenced by the fitness influencer Christian Guzman, who at the time had just started his own fitness-fashion brand Alphalete, and was...

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