Auric

How I Started A $100K/Month Ayurveda Beauty And Wellness Beverage

September 19th, 2020
Deepak agarwal
Founder, Auric
$300K
revenue/mo
1
Founders
9
Employees
Auric
from New Delhi, Delhi, India
started January 2018
$300,000
revenue/mo
1
Founders
9
Employees
market size
$1.16T
avg revenue (monthly)
$306K
starting costs
$13.7K
gross margin
40%
time to build
120 days
average product price
$10
growth channels
Email marketing
business model
content-library
best tools
Instagram, Wix.com, Whatsapp
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
platform
social media
analytics
other
Discover what books Deepak recommends to grow your business!

Hello! Who are you and what business did you start?

A chemical engineer by education who decided to make food without chemicals! Almost a decade at Unilever helped me discover my love for consumers and brands. But the pivotal moment was when I became a wellness enthusiast. This was after a backbone fracture in a soccer match that made me join Yoga. Since then, I have been passionate about marrying the logic of the west with the wisdom of the east.

Auric is a beauty & wellness brand based on Ayurveda (ancient wisdom from India). It brings together botanicals from Ayurveda in Coconut Water to make 100% Natural & Low-Calorie beverages. Pre-COVID, Skin Radiance which promises healthy glowing skin was our best seller. Post-COVID, Body Defence which promises immunity is our best-seller

We are already selling 150k bottles of Auric every month. The best thing is that customers have seen visible benefits of Auric and hence, have come back to become loyal customers.

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