Evolue Skincare

How I Created My $2.4M/Year Natural Organic Skincare Brand

September 24th, 2020
Jean seo
Founder, Evolue Skincare
$200K
revenue/mo
1
Founders
10
Employees
Evolue Skincare
from United States
started August 2015
$200,000
revenue/mo
1
Founders
10
Employees
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Hello! Who are you and what business did you start?

My name is Jean Seo and I am the creator of Evolue x Lue Skincare. I grew up in Korea and was always intrigued by formulating my multipurpose beauty products.

Putting on my crazy scientist goggles and heading to my lab (aka my kitchen), I spent days perfecting on the cleanest formulas. After 5 years of dabbling at the task: I decided to launch Evolue exclusively to my Beverly Hills store.

After 300k units of my spot treatment and 3 Instyle Beauty awards under my belt: I got contacted by Tmall in China to stock my skincare.

how-i-created-my-2-4m-year-natural-organic-skincare-brand

What's your backstory and how did you come up with the idea?

When I opened my beauty store in 2007, I carried the most up-and-coming brands from around the world. From Tata Harper to Ilia (if you a skincare junkie: you know who they...

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