Starting a Beard Branded Store Earning Over $100k/mo

December 15th, 2017
Eric Bandholz
Founder, Beardbrand
$100K
revenue/mo
1
Founders
11
Employees
Beardbrand
from Austin, Texas, USA
started February 2012
$100,000
revenue/mo
1
Founders
11
Employees
market size
$12.4B
avg revenue (monthly)
$100K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Shopify, Google Workspace, Google Analytics
time investment
Full time
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Hi! Tell me about you and your business.

I’m Eric Bandholz, the founder of Beardbrand. Beardbrand is a men’s grooming company that makes products for your beard, hair, and body. In addition to that, we also create a significant amount of content on our YouTube channel.

I serve as the Creative Director and make sure that the brand stays true to our original vision and is communicated appropriately.

We’ve bootstrapped the business from a $30 investment to seven figures in a short period of time. We’ve been expanding our product offerings with the goal of getting towards that 8 figure mark.

beardbrand-team

What's your backstory and how did you come up with the idea?

Before starting Beardbrand, I was a financial advisor at a big bank. I felt the corporate pressures to look and behave a certain way and it was too much for...

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