The 100 Best Email Tools For Small Business [2021]

The 100 Best Email Tools For Small Business [2021]

Email is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular email tools.

Here they are:

1. Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

More About Klaviyo

Klaviyo is the ultimate ecommerce marketing platform for online brands of all kinds and all sizes. With email automation, SMS marketing, list growth tools, and more, you’ll get everything you need to build strong relationships that keep your customers coming back.

Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force you to compromise between advanced functionality or ease of use—so businesses of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative brands like Living Proof, Custom Ink and Huckberry sell more with Klaviyo.

Platform Highlights:

  • Manage and send all your customer communications from a single platform—email, SMS, app and web push notifications
  • Send impactful, on-brand promos and email newsletters
  • Save time with email and form templates
  • Have a one-on-one conversation with every customer
  • Leverage pre-built ecommerce email automations or customize your own ideal customer experience
  • Optimize for email revenue, not just clicks and opens
  • Improve email deliverability with targeted segmentation that updates in real-time
  • Enhance your website with a variety of form types: flyouts, pop-ups, and embedded forms
  • Sync your Klaviyo segments to Facebook and Instagram advertising campaigns for better targeting, lower CAC, and higher ROAS
  • Leverage predictive analytics, like predicted next purchase date, predicted gender, and smart send time
  • And more!

Pricing Details

  • Up to 250 contacts: Free!
  • Up to 1,000 subscribers: $30 per month
  • Up to 2,500 subscribers: $60 per month
  • Up to 5,000 subscribers: $100 per month
  • Up to 10,000 subscribers: $150 per month
  • Up to 20,000 subscribers: $375 per month

Additional details about the tool

Businesses using Klaviyo:

230 successful businesses are using Klaviyo ➜

Get Klaviyo ➜

2. AppSumo

AppSumo is the leading digital marketplace for entrepreneurs. Discover, buy, and sell the products you need to grow your business, including software, courses, and ebooks.

More About AppSumo

AppSumo is the digital marketplace trusted by 1M+ entrepreneurs.

We’re the place entrepreneurs rely on to take the guesswork out of growth. For customers, that means discovering the cutting-edge products and solutions your business needs to automate busywork, boost productivity, and impress clients. For creators, it means selling your digital B2B products to reach our audience of entrepreneurs, scaling with expert feedback, and getting paid to do it.

With 3,000+ partners helped, $45M+ in profit paid out to our partners, 1M+ customers, and over 11 years in business, AppSumo aims to empower every entrepreneur. You’ll be able to scale beyond your skill set, earn extra income, and focus on what you love most: taking on the next big challenge.

You focus on building the best business you can. Let AppSumo be your engine for growth.

Pricing Details

AppSumo is a freemium product.

Additional details about the tool

Businesses using AppSumo:

30 successful businesses are using AppSumo ➜

Get AppSumo ➜

3. Google Drive

A free cloud-based storage service that enables users to store and access files online.

More About Google Drive

Don't forget about Gmail! Used by 1.5B people worldwide, it is the most popular email tool.

If you're just getting started out, it might be all you need to do your email marketing. Keep it simple :)

Pricing Details

Free!

Additional details about the tool

Businesses using Google Drive:

982 successful businesses are using Google Drive ➜

Get Google Drive ➜

4. MailChimp

A marketing automation platform and an email marketing service.

More About MailChimp

MailChimp is the gigantic elephant-in-the-room leader in the email space.

They are a great tool if you are just getting started with email marketing as they have a pretty generous freemium plan.

MailChimp has a couple really good things going for them:

  • Very good reporting for a free tool
  • One of the best drag and drop editors - makes it very easy to send newsletter.

MailChimp falls short in its pricing model because your costs will skyrocket as your list grows, and the automation features are limited.

This tool is best for: small businesses or just getting started.

Pricing Details

The free plan, up to 2000 subscribers - what you get

  • Send up to 12,000 emails per month
  • Up to 2,000 subscribers
  • Email support included for 30 days

"Essentials" plan Plans start at $10 per month

  • Up to 5,000 subscribers $50 per month
  • Up to 10,000 subscribers $75 per month
  • Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

  • Up to 5,000 subscribers $75 per month
  • Up to 10,000 subscribers $99 per month
  • Up to 20,000 subscribers $189 per month

Additional details about the tool

Businesses using MailChimp:

590 successful businesses are using MailChimp ➜

Get MailChimp ➜

5. G Suite

An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI.

More About G Suite

G Suite gives you powerful tools for a very low price.

Starting at $6/month you can get an email for your business and access to tools like Google Drive, Google Docs, Sheets, etc.

Additional details about the tool

Businesses using G Suite:

270 successful businesses are using G Suite ➜

Get G Suite ➜

6. Zoho

Suite of online productivity tools and SaaS applications.

More About Zoho

Zoho is usually known to be a CRM software, but they also have email marketing capabilities.

You can use the data from your CRM, keeping your customer data all in one place.

It's also very affordable:

Pricing Details

  • Up to 1,000 subscribers - $10/month
  • Up to 5,000 subscribers - $45/month
  • Up to 10,000 subscribers - $70/month
  • Up to 20,000 subscribers - $107/month

Additional details about the tool

Businesses using Zoho:

117 successful businesses are using Zoho ➜

Get Zoho ➜

7. Whatsapp

A cross-platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free.

Additional details about the tool

Businesses using Whatsapp:

115 successful businesses are using Whatsapp ➜

Get Whatsapp ➜

8. ActiveCampaign

Marketing automation platform that blends automation and human touch.

More About ActiveCampaign

An automation-focused email marketing tool, ActiveCampaign does a lot of things including having a CRM as part of the software.

ActiveCampaign is known for its great reporting, and more importantly, its impressive deliverability. Based on deliverablity tests done by Email Tool Tester, ActiveCampaign often scored in the 90% range, which is very impressive.

This tool is best for e-commerce businesses interested in email automation.

Pricing Details

Lite Plan

  • 1,000 contacts $17/mo
  • 5,000 contacts $69/mo
  • 10,000 contacts $111/mo
  • 25,000 contacts $179/mo

Plus Plan

  • 1,000 contacts $49/mo
  • 5,000 contacts $135/mo
  • 10,000 contacts $199/mo
  • 25,000 contacts $319/mo

Professional Plan

  • 1,000 contacts $129/mo
  • 5,000 contacts $199/mo
  • 10,000 contacts $279/mo
  • 25,000 contacts $479/mo

Additional details about the tool

Businesses using ActiveCampaign:

89 successful businesses are using ActiveCampaign ➜

Get ActiveCampaign ➜

9. Amazon Web Services

A bundled remote computing service that provides cloud computing infrastructure over the Internet with storage, bandwidth and customized support for application programming interfaces.

More About Amazon Web Services

Amazon SES is a platform to send emails. It can be used to send marketing and transaction emails, you just need to be a developer to work with it.

This solution is great if have some serious volume and willing to spend the time to build your own custom solution on top of Amazon SES:

Pricing Details

There is a free tier where you can send 62k emails per month, and then charges $0.10 for every 1,000 emails after that.

Additional details about the tool

Businesses using Amazon Web Services:

77 successful businesses are using Amazon Web Services ➜

Get Amazon Web Services ➜

10. ConvertKit

Email marketing for creators.

More About ConvertKit

ConvertKit is made for professional bloggers and creators.

They have a very strong landing page features and have good automation features.

They are a bit on the pricier side and their reporting/analytics features are just OK.

ConvertKit is best for: bloggers.

Pricing Details

  • 0-1k subscribers $29/month
  • 1k-3k subscribers $49/month
  • 3k-5k subscribers $79/month
  • 5k+ subscribers $119/month

Additional details about the tool

Businesses using ConvertKit:

72 successful businesses are using ConvertKit ➜

Get ConvertKit ➜

11. SendGrid

Customer communication platform for transactional and marketing email.

More About SendGrid

A transactional email service.

Send promotional or transaction emails through the SendGrid API.

Pricing Details

  • 100 emails/day - Free!
  • Up to 50k emails/day - $15/month
  • Up to 100k emails/day - $30/month

Additional details about the tool

Businesses using SendGrid:

49 successful businesses are using SendGrid ➜

Get SendGrid ➜

12. Mailerlite

Affordable Email Marketing Software for Small Business.

More About Mailerlite

MailerLite is a relatively new player in the email space, and they provide a very easy to use product and interface.

They have beautiful built-in email templates and they also have a "free for life" pricing option for up to 1,000 contacts.

Where they come short is in reporting, analytics and automation.

Who's this for? Small businesses and freelancers.

Pricing Details

  • 1,000 contacts $0/mo
  • 2,500 $15/mo
  • 5,000 $30/mo
  • 10,000 $50/mo
  • 15,000 $75/mo

Additional details about the tool

Businesses using Mailerlite:

46 successful businesses are using Mailerlite ➜

Get Mailerlite ➜

13. Drip

Send abandoned cart messages and customized emails that drive sales and deepen customer relationships.

More About Drip

A marketing platform best for e-commerce brands.

The advantages of using Drip are in its list growth and lead magnet features, where you can place popups on your site that convert really well.

Pricing Details

  • 1,000 contacts $49/month
  • 5,000 contacts $122/month
  • 10,000+ contacts $184/month

Additional details about the tool

Businesses using Drip:

38 successful businesses are using Drip ➜

Get Drip ➜

14. Telegram

A cloud-based instant messaging and voice over IP service.

Additional details about the tool

Businesses using Telegram:

34 successful businesses are using Telegram ➜

Get Telegram ➜

15. 1Password

It provides a place for users to store various passwords, software licenses, and other sensitive information in a virtual vault that is locked with a PBKDF2-guarded master password.

Additional details about the tool

Businesses using 1Password:

33 successful businesses are using 1Password ➜

Get 1Password ➜

16. Planoly

Visually plan, manage, and schedule your Instagram posts.

Additional details about the tool

Businesses using Planoly:

30 successful businesses are using Planoly ➜

Get Planoly ➜

17. Constant Contact

Email marketing for small business and nonprofit organizations.

More About Constant Contact

Constant Contact is an email marketing platform and CRM built for small businesses.

They have great features if you run events, and their deliverability is very good.

Best for: small businesses.

Pricing Details

  • 500 subscribers $20/mo
  • 2,500 subscribers $45/mo
  • 5,000 subscribers $65/mo
  • 10,000 subscribers $95/mo

Additional details about the tool

Businesses using Constant Contact:

26 successful businesses are using Constant Contact ➜

Get Constant Contact ➜

18. Mailgun

Lets you tag each outgoing message with a custom value and provides statistics on the tag level.

More About Mailgun

Mailgun is an email API built for developers that allows you to send custom transactional emails.

They have Python, Ruby, PHP, C#, Node.js and Java API.

Pricing Details

  • 10,000 emails/month - $0/month
  • 30,000 emails/month - $10/month
  • 50,000 emails/month - $79/month

Additional details about the tool

Businesses using Mailgun:

26 successful businesses are using Mailgun ➜

Get Mailgun ➜

19. Omnisend

Marketing automation tool for ecommerce businesses.

More About Omnisend

Omnisend is a marketing automation platform best suited for savvy ecommerce marketers.

The UI is intuitive and It's pretty easy to use. You'll get most of the segmentation and automations you'll need as a growing ecommerce brand.

This software is best for ecommerce brands.

Their pricing is based on the amount of emails sent, and is a bit complicated to calculate (full pricing):

Free plan:

  • 15,000 emails/month - free.

Standard plan:

  • 60,000 emails/month - $48/month
  • 124,000 emails/month - $82/month

Pro plan:

  • 156,000 emails/month - $168/month

Additional details about the tool

Businesses using Omnisend:

25 successful businesses are using Omnisend ➜

Get Omnisend ➜

20. OptinMonster

Lead generation software that converts abandoning visitors into subscribers with dynamic marketing tools.

More About OptinMonster

OptinMonster is considered #1 most powerful conversion optimization toolkit in the world.

1M+ websites are using OptinMonster to help build and grow their email list. Here are some of the reasons businesses love OptinMonster:

  • Amazing Lead Capture Forms: Over 97+ pre-made templates you can choose from

    - A/B Testing Made Easy: Ability to A/B test different subject lines and content to see what performs the best

Pricing Details

Plans starting at $9/mo

Additional details about the tool

Businesses using OptinMonster:

22 successful businesses are using OptinMonster ➜

Get OptinMonster ➜

21. Front

Customer support platform.

More About Front

An internal facing inbox collaboration tool.

Share an inbox with your team.

Pricing Details

  • Starter - $9/month
  • Plus - $29/month
  • Pro - $49/month
  • Enterprise - $99/month

Additional details about the tool

Businesses using Front:

19 successful businesses are using Front ➜

Get Front ➜

22. Hunter

Find email addresses in seconds.

More About Hunter

Email Hunter is a Chrome extension that helps you find emails on the site that you're visiting.

Pricing Details

  • Free plan
  • Starter plan - $49/month
  • Growth plan - $99/month
  • Pro plan - $199/month

Additional details about the tool

Businesses using Hunter:

18 successful businesses are using Hunter ➜

Get Hunter ➜

23. WeChat

A Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.

Additional details about the tool

Businesses using WeChat:

18 successful businesses are using WeChat ➜

Get WeChat ➜

24. Privy

Jumpstart your ecommerce business growth. Capture more emails and easily convert first-time visitors into customers.

Additional details about the tool

Businesses using Privy:

17 successful businesses are using Privy ➜

Get Privy ➜

25. Postmark

A fast and reliable transactional email service.

More About Postmark

A transactional email service that prides itself on the best deliverability in the market.

They also have some pretty good reporting and trigger features such as open, click, and link tracking.

Pricing Details

  • 10,000 emails/month - $10/month
  • 50,000 emails/month - $50/month
  • 125,000 emails/month - $100/month

Additional details about the tool

Businesses using Postmark:

17 successful businesses are using Postmark ➜

Get Postmark ➜

26. SendinBlue

Email marketing & automation suite allowing organizations to communicate directly with clients by email or SMS.

More About SendinBlue

SendInBlue is a very budget-conscious email marketing service and it has a very generous free plan.

They have pretty decent automation options, but their integrations are limited. There is also a sending limit on the free plan.

SendInBlue is best for small businesses and agencies.

Their pricing is based on how many emails you're sending, not amount of subscribers:

  • 300 emails/day: Free!
  • 40,000 emails/day: $25/month
  • 60,000 emails/day: $39/month
  • 120,000 emails/day: $66/month

Additional details about the tool

Businesses using SendinBlue:

16 successful businesses are using SendinBlue ➜

Get SendinBlue ➜

27. Linkedin sales navigator

APPS is dedicated to providing the most effective and cost-efficient electronic payment solutions available today

More About Linkedin sales navigator

A tool to find contact information on LinkedIn.

Pricing Details

is not disclosed on their website.

Additional details about the tool

Businesses using Linkedin sales navigator:

16 successful businesses are using Linkedin sales navigator ➜

Get Linkedin sales navigator ➜

28. Lastpass

A freemium password manager that stores encrypted passwords online.

Additional details about the tool

Businesses using Lastpass:

15 successful businesses are using Lastpass ➜

Get Lastpass ➜

29. UberConference

Gives an easy, powerful, and pain-free way to schedule and run audio conferences, all without requiring annoying PINs.

Additional details about the tool

Businesses using UberConference:

14 successful businesses are using UberConference ➜

Get UberConference ➜

30. Superhuman

We rebuilt the inbox from the ground up to make you brilliant at what you do.

More About Superhuman

Pitched by VCs as the next big thing - Superhuman is an email client built for the people for whom email is work and work is email. Because of that, it helps you get through your email twice as fast as before.

Although this is less of a traditional email marketing tool, don't forget that you're marketing yourself and your business through your 1:1 and personal emails - being more productive there can help.

Pricing Details

$30/month

Additional details about the tool

Businesses using Superhuman:

12 successful businesses are using Superhuman ➜

Get Superhuman ➜

31. Customer.io

Is a tool that lends you a helping hand to craft ideal customer interaction for your clients.

More About Customer.io

A customer communication platform. Send emails, push notifications, SMS, webhooks, and more to stay connected with your customers.

Pricing Details

  • Basic - $150/month
  • Premium - $995/month

Additional details about the tool

Businesses using Customer.io:

12 successful businesses are using Customer.io ➜

Get Customer.io ➜

32. GetResponse

Send email newsletters, campaigns, online surveys and follow-up autoresponders.

More About GetResponse

GetResponse has a ton of features, and some extra ones that you won't find in many email marketing services.

One of them being their landing pages feature, where you can drive subscribers to your mailing list.

On higher-tier plans they have strong automations and even a webinar feature.

This service is best for: e-commerce businesses.

Pricing Details

Basic plan

  • 1,000 subscribers $15/mo
  • 5,000 subscribers $45/mo
  • 10,000 subscribers $65/mo

Plus plan

  • 1,000 subscribers $49/mo
  • 5,000 subscribers $79/mo
  • 10,000 subscribers $95/mo

Additional details about the tool

Businesses using GetResponse:

10 successful businesses are using GetResponse ➜

Get GetResponse ➜

33. Aweber

Email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love <3.

More About Aweber

Aweber has been around for a while.

They have some benefits over other tools such as rules to manage subscribers. They also have good support and documentation, which can be helpful if you're just starting out.

Pricing Details

  • 0-500 subscribers $19/mo
  • 501-2,500 subscribers $29/mo
  • 2,501-5000 subscribers $49/mo
  • 5,001-10,000 subscribers $69/mo
  • 10,001-25,000 subscribers $149/mo

Additional details about the tool

Businesses using Aweber:

10 successful businesses are using Aweber ➜

Get Aweber ➜

34. Aircall

Cloud based phone system and call center software all-in-one with Cloud Telephony Integrations (CTI) with your favorite CRM & Helpdesk software.

Additional details about the tool

Businesses using Aircall:

9 successful businesses are using Aircall ➜

Get Aircall ➜

35. Mandrill

A transactional email platform built by Mailchimp, is a powerful delivery service that can be used for personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages.

Additional details about the tool

Businesses using Mandrill:

9 successful businesses are using Mandrill ➜

Get Mandrill ➜

36. EmailOctopus

Manage and email your subscribers for far cheaper by connecting your Amazon SES account.

More About EmailOctopus

An email marketing platform built on top of Amazon SES.

Because of Amazon SES, EmailOctopus is significantly cheaper than the competition.

If you have a really big list, this may be a great option.

Pricing Details

  • 2,000 subscribers - $20/month
  • 10,000 subscribers - $30/month
  • 25,000 subscribers - $65/month

Additional details about the tool

Businesses using EmailOctopus:

9 successful businesses are using EmailOctopus ➜

Get EmailOctopus ➜

37. SumoMe

E-commerce software tools.

Additional details about the tool

Businesses using SumoMe:

9 successful businesses are using SumoMe ➜

Get SumoMe ➜

38. Gmass

Send mass emails from Gmail.

More About Gmass

A mail merge tool that allows you send mass email from inside Gmail.

Hook it up to a Google Sheet with leads and you can send thousands of emails, track results, and even send follow ups.

Pricing Details

  • Free plan
  • Minimal - $9/month
  • Standard - $13/month
  • Premium - $20/month

Additional details about the tool

Businesses using Gmass:

8 successful businesses are using Gmass ➜

Get Gmass ➜

39. Mailjet

More About Mailjet

Mailjet has both a marketing platform and a transactional email API, a good solution if you're need both for your business.

Pricing Details

  • Up to 30k emails/month - $9/month
  • Up to 60k emails/month - $17/month
  • Up to 150k emails/month - $62/month

Additional details about the tool

Businesses using Mailjet:

8 successful businesses are using Mailjet ➜

Get Mailjet ➜

40. Campaign Monitor

Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.

More About Campaign Monitor

Campaign Monitor is a bit less featured on the marketing automation side, but makes up for that in its price.

They have a nice drag and drop editor and some beautiful templates included.

Pricing Details

Basic plan

  • 1,000 contacts - $29/month
  • 5,000 contacts - $59/month
  • 10,000+ contacts - $149/month

Unlmited plan

  • 1,000 contacts - $49/month
  • 5,000 contacts - $99/month
  • 10,000+ contacts - $149/month

Premier plan

  • 1,000 contacts - $89/month
  • 5,000 contacts - $149/month
  • 10,000+ contacts - $249/month

Additional details about the tool

Businesses using Campaign Monitor:

8 successful businesses are using Campaign Monitor ➜

Get Campaign Monitor ➜

41. JSON-LD

A method of encoding Linked Data using JSON.

Additional details about the tool

Businesses using JSON-LD:

6 successful businesses are using JSON-LD ➜

Get JSON-LD ➜

42. Viber

A calling and messaging app that connects people–no matter who they are, or where they're from. With a free and secure connection, over 1 billion users worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

Additional details about the tool

Businesses using Viber:

6 successful businesses are using Viber ➜

Get Viber ➜

43. ShopSync

We're an independent group of shop owners and developers who rely on Shopify and Mailchimp every day to create online sales and power our marketing funnels.

Additional details about the tool

Businesses using ShopSync:

6 successful businesses are using ShopSync ➜

Get ShopSync ➜

44. Buzzstream

Link building and digital PR tools.

More About Buzzstream

Link building and PR outreach tool. If you are a blogger or trying to build backlinks, this is a great tool to automate more of that process.

  • Starter - $24/month
  • Group - $99/month
  • Professional - $299/month

Additional details about the tool

Businesses using Buzzstream:

6 successful businesses are using Buzzstream ➜

Get Buzzstream ➜

45. Pardot

B2B marketing automation by Salesforce.

Additional details about the tool

Businesses using Pardot:

6 successful businesses are using Pardot ➜

Get Pardot ➜

46. Unroll.me

More About Unroll.me

Email unsubscription service. Free, but they do collect data from your email such as purchase receipts, shipping confirmations, etc.

Pricing Details

Free!

Additional details about the tool

Businesses using Unroll.me:

6 successful businesses are using Unroll.me ➜

Get Unroll.me ➜

47. Revue

Editorial newsletter tool for writers and publishers.

More About Revue

A tool to build, curate, and send newsletters to your audience.

Unlike most email marketing services, Revue helps you find great and interesting content to put in your newsletters that your readers will love.

Pricing Details

  • Free up to 50 subscribers
  • Up to 2,000 subscribers - $10/month
  • Up to 5,000 subscribers - $30/month
  • Up to 10,000 subscribers - $45/month
  • Up to 20,000 subscribers - $75/month

Additional details about the tool

Businesses using Revue:

5 successful businesses are using Revue ➜

Get Revue ➜

48. Autopilot

Visual marketing software that enables users to create manage marketing campaigns and lead conversions.

More About Autopilot

If you are a visual person, Autopilot has a very nice "customer journey" drag and drop editor, allowing you to visually see how customers will go through your marketing funnels.

This is best for startups and mid-sized companies.

Pricing Details

  • 2,000 subscribers $49/mo
  • 5,000 subscribers $149/mo
  • 10,000+ subscribers $249/mo

Additional details about the tool

Businesses using Autopilot:

5 successful businesses are using Autopilot ➜

Get Autopilot ➜

49. Mixmax

This includes scheduling meetings, completing surveys, making purchases, playing games, and even interacting with apps.

More About Mixmax

A Gmail productivity app that helps you track emails, schedule meetings faster, and do interesting things like creating polls and surveys - all while you're composing emails.

Pricing Details

  • Starter $12/month
  • Small biz $29/month
  • Growth $65/month

Additional details about the tool

Businesses using Mixmax:

5 successful businesses are using Mixmax ➜

Get Mixmax ➜

50. Lemlist

More About Lemlist

An outreach tool that allows you to send super personalized outreach emails by inserting text on top of images.

Pricing Details

  • $29/month
  • $49/month
  • $99/month

Additional details about the tool

Businesses using Lemlist:

4 successful businesses are using Lemlist ➜

Get Lemlist ➜

51. NinjaOutreach

More About NinjaOutreach

A prospecting and outreach tool to find niche bloggers and influencers.

Pricing Details

  • Flex plan $120/month
  • Pro plan $399/month

Additional details about the tool

Businesses using NinjaOutreach:

4 successful businesses are using NinjaOutreach ➜

Get NinjaOutreach ➜

52. Wisestamp

More About Wisestamp

Email signature generator that generates award-winning email signatures.

Pricing Details

$6/month

Additional details about the tool

Businesses using Wisestamp:

4 successful businesses are using Wisestamp ➜

Get Wisestamp ➜

53. Mailtrack

More About Mailtrack

Mailtrack is a very popular browser extension that will track and notify you when people read your emails.

Pricing Details

  • Free plan
  • Pro plan - $10/month

Additional details about the tool

Businesses using Mailtrack:

4 successful businesses are using Mailtrack ➜

Get Mailtrack ➜

54. Mautic

Connecting all your digital properties and channels.

Additional details about the tool

Businesses using Mautic:

3 successful businesses are using Mautic ➜

Get Mautic ➜

55. Jilt

Email marketing built for eCommerce stores.

More About Jilt

Jilt is a marketing automation platform built to help you recovered abandoned carts on your e-commerce shop.

They will plug right into your Shopify store and you can get set up in minutes.

Pricing Details

  • Up to 300 contacts - Free.
  • Up to 1000 contacts - $29/month
  • Up to 5,000 contacts - $79/month
  • Up to 10,000 contacts - $129/month

Additional details about the tool

Businesses using Jilt:

3 successful businesses are using Jilt ➜

Get Jilt ➜

56. Sendy

A self hosted email newsletter application (front-end) that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails via Amazon SES.

More About Sendy

Sendy is an email platform that allows you to send newsletters for very cheap.

It's cheap because it's built on top of Amazon SES. It is a self-hosted app, so you install it on your own server. This may be complicated if you're just getting started out.

Pricing Details

$59 one time fee and then just pay Amazon SES prices ($1 per 10k emails).

Additional details about the tool

Businesses using Sendy:

3 successful businesses are using Sendy ➜

Get Sendy ➜

57. Sparkpost

Helping brands predict and optimize email performance with unprecedented data visibility.

Additional details about the tool

Businesses using Sparkpost:

3 successful businesses are using Sparkpost ➜

Get Sparkpost ➜

58. Auth0

A global leader in Identity-as-a-Service (IDaaS), provides thousands of enterprise customers with a Universal Identity Platform.

Additional details about the tool

Businesses using Auth0:

3 successful businesses are using Auth0 ➜

Get Auth0 ➜

59. Marketo

Provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

More About Marketo

Marketo is not necessarily known to be an email marketing platform, but they actually have a ton of features, included newsletters, webinars, a/b testing, etc.

This software is best for big companies.

They do not disclose pricing on their website.

Additional details about the tool

Businesses using Marketo:

2 successful businesses are using Marketo ➜

Get Marketo ➜

60. Clearbit Connect

Find any email address

More About Clearbit Connect

A Chrome extension that helps you find employee and contact information for a given website.

Additional details about the tool

Businesses using Clearbit Connect:

2 successful businesses are using Clearbit Connect ➜

Get Clearbit Connect ➜

61. iContact

More About iContact

Simple email marketing platform best for small businesses.

Unlimited sending and all of the features you'd expect, although it's pretty expensive.

Pricing Details

Base plan

  • Up to 1,000 subscribers - $36/month
  • Up to 5,000 subscribers - $59/month
  • Up to 20,000 subscribers - $169/month

Pro plan

  • Up to 1,000 subscribers - $64/month
  • Up to 5,000 subscribers - $104/month
  • Up to 20,000 subscribers - $298/month

Additional details about the tool

Businesses using iContact:

2 successful businesses are using iContact ➜

Get iContact ➜

62. Send Bottles

SMS based e-commerce.

Additional details about the tool

Businesses using Send Bottles:

2 successful businesses are using Send Bottles ➜

Get Send Bottles ➜

63. Zealot

Machine learning for email marketing.

More About Zealot

Machine learning for email marketing... You don't hear this one as often as you'd think.

It's hard to find much info about this one, but what they do is hook up to your product feed and send personalized email campaigns to your customers.

Additional details about the tool

Businesses using Zealot:

2 successful businesses are using Zealot ➜

Get Zealot ➜

64. SmartrMail

Is an email marketing application tool that automatically sends personalised shopping-related emails and integrates directly with Neto.

More About SmartrMail

An email marketing platform that hooks into your Shopify, BigCommerce, or WooCommerce store.

Pricing Details

Basic plan

  • 1,000 contacts $33/month
  • 5,000 contacts $53/month
  • 10,000 contacts $78/month
  • 20,000 contacts $128/month

Advanced plan

  • 1,000 contacts $105/month
  • 5,000 contacts $135/month
  • 10,000 contacts $172/month
  • 20,000 contacts $248/month

Additional details about the tool

Businesses using SmartrMail:

2 successful businesses are using SmartrMail ➜

Get SmartrMail ➜

65. Gist

Software that serves as a central source of truth through the entire customer journey.

More About Gist

Gist is similar to Intercom where it gives you a live chat interface on your site, but there are some decent email marketing automation features like creating customer journeys.

It's a bit of an all-in-one tool, from a knowledge base to help desk to forms on your website.

Pricing Details

  • A free plan up to 1,000 contacts

Professional plan

  • 1,000 contacts - $25/month
  • 5,000 contacts - $80/month
  • 10,000+ contacts - $140/month

Additional details about the tool

Businesses using Gist:

2 successful businesses are using Gist ➜

Get Gist ➜

66. Madmimi

Makes it simple to send HTML email newsletters, grow your subscribers and manage your email list.

Additional details about the tool

Businesses using Madmimi:

2 successful businesses are using Madmimi ➜

Get Madmimi ➜

67. Flodesk

A fairly new email marketing platform that is affordably scalable and easy to customize. It's a highly visual platform equipped with simple tools and aesthetically pleasing designs.

Additional details about the tool

Businesses using Flodesk:

2 successful businesses are using Flodesk ➜

Get Flodesk ➜

68. FAM

FAM writes, designs, and sends tested and proven emails for your Shopify business. It’s like having a full-time market team that runs email marketing for you — without the cost and the hassle.

More About FAM

FAM replaces an entire email marketing team by writing, designing, and sending all your emails for your Shopify store.

Email marketing is CRITICAL for your Shopify business… but hiring an email marketer is expensive. Sure, you can spend years learning how to master email marketing, but do you really have time for that? (Answer: hard no.)

What you want is fast growth, not trial and error.

Meet FAM.

With FAM, you can generate ready-to-send emails in ONE single click. No need to hire an email marketing team. It integrates with your Shopify store and Instagram account to create custom emails that are unique to your brand.

The best part? FAM leverages data from millions of emails to automagically schedule tested and proven campaigns that grow your Shopify revenue.

Additional details about the tool

Businesses using FAM:

2 successful businesses are using FAM ➜

Get FAM ➜

69. Mailbutler

Automatically send a copy of your outgoing emails to your favorite CRM tool for further tracking.

Additional details about the tool

Businesses using Mailbutler:

2 successful businesses are using Mailbutler ➜

Get Mailbutler ➜

70. Sortd

More About Sortd

Sorted transforms your Gmail inbox into a Kanban board.

Pricing Details

  • Free plan
  • Pro plan - $6/month
  • Team plan - $8/month
  • Sales plan - $16/month

Additional details about the tool

Businesses using Sortd:

2 successful businesses are using Sortd ➜

Get Sortd ➜

71. Sendpulse

More About Sendpulse

A multi-channel marketing platform, including web push notifications, SMS, Facebook messenger, and more.

Can be very useful if you want all of these channels to play well together.

Pricing Details

  • Up to 1,000 subscribers - $12/month
  • Up to 5,000 subscribers - $35/month
  • Up to 10,000 subscribers - $53/month
  • Up to 20,000 subscribers - $108/month

Additional details about the tool

Businesses using Sendpulse:

2 successful businesses are using Sendpulse ➜

Get Sendpulse ➜

72. Roundcube

A web-based IMAP email client. Roundcube's most prominent feature is the pervasive use of Ajax technology. Roundcube is free and open-source software subject to the terms of the GNU General Public License, with exceptions for skins and plugins.

Additional details about the tool

Businesses using Roundcube:

2 successful businesses are using Roundcube ➜

Get Roundcube ➜

73. Yet Another Mail Merge

More About Yet Another Mail Merge

A Google Sheets plugin mail merge tool that allows you to send email blasts from a Google Sheet.

Pricing Details

  • Free plan - 50 emails/day for free
  • Pro plan - 400 emails/day - $20/year

Additional details about the tool

Businesses using Yet Another Mail Merge:

2 successful businesses are using Yet Another Mail Merge ➜

Get Yet Another Mail Merge ➜

74. Unisender

Web-based service to send personalized e-mail newsletters and text messages.

More About Unisender

A simple email marketing service that allows you to send email emails and SMS campaigns.

Pricing Details

  • Up to 1,000 contacts $17/month
  • Up to 5,000 contacts $34/month
  • Up to 10,000 contacts $51/month
  • Up to 20,000 contacts $91/month

Additional details about the tool

Businesses using Unisender:

1 successful business is using Unisender ➜

Get Unisender ➜

75. AuthorEmail

The first email marketing service built specifically for authors.

Additional details about the tool

Businesses using AuthorEmail:

1 successful business is using AuthorEmail ➜

Get AuthorEmail ➜

76. Mad Dog Domains

Is backed by Australia's largest domain registrar, utilizing world-class hosting infrastructure.

Additional details about the tool

Businesses using Mad Dog Domains:

1 successful business is using Mad Dog Domains ➜

Get Mad Dog Domains ➜

77. Benchmark

Engage subscribers, nurture leads, send beautiful, responsive emails and track results.

More About Benchmark

Benchmark is known for its simplicity.

It has a very easy to use editor and some decent automation features.

If you're looking for something simple and easy, Benchmark is a good tool.

Pricing Details

  • Free plan - Unlimited subscribers and 250 emails/month
  • 0 - 600 subscribers - $14
  • 601 - 1,000 subscribers - $22
  • 1,001 - 5,000 subscribers - $52
  • 5,001 - 10,000 subscribers - $80
  • 10,001 - 20,000 subscribers - $130

Additional details about the tool

Businesses using Benchmark:

1 successful business is using Benchmark ➜

Get Benchmark ➜

78. Prospect.io

Organise the mess of sales automation with a simple and elegant sales prospecting tool.

More About Prospect.io

Sales automation tool that can help you find email addresses and send them cold email and drip campaigns.

Pricing Details

  • Essential plan - $79/month
  • Business plan - $129/month

Additional details about the tool

Businesses using Prospect.io:

1 successful business is using Prospect.io ➜

Get Prospect.io ➜

79. Bombbomb

Simple videos get you face to face with more people more often. Easily record and send video email from Gmail, mobile, or web.

More About Bombbomb

A video email marketing platform.

Send marketing emails that include videos - which will stand out in people's inboxes.

Pricing Details

  • Lite plan $30/month
  • Plus plan $588/month

Additional details about the tool

Businesses using Bombbomb:

1 successful business is using Bombbomb ➜

Get Bombbomb ➜

80. Iterable

More About Iterable

Iterable is a more generalized marketing platform, but has some good email marketing features.

If you have multiple channels (SMS, direct mail, etc) you might want to look into a tool like this:

Pricing Details

Their pricing is not disclosed on their site, but according to GetApp plans start at $500/month.

Additional details about the tool

Businesses using Iterable:

1 successful business is using Iterable ➜

Get Iterable ➜

81. Sendloop

Manage your contacts and send beautiful email marketing emails to your contacts in minutes.

More About Sendloop

Enterprise-level and on-premise email marketing solutions.

If you have a massive list or complicated needs, it may be worth looking into this solution.

Pricing Details

  • Up to 1,000 subscribers $14/month
  • Up to 5,000 subscribers $39/month
  • Up to 10,000 subscribers $59/month
  • Up to 25,000 subscribers $145/month

Additional details about the tool

Businesses using Sendloop:

1 successful business is using Sendloop ➜

Get Sendloop ➜

82. Leadfeeder contacts

Conveniently grab email addresses and other contact information for visitors of your website.

Additional details about the tool

Businesses using Leadfeeder contacts:

1 successful business is using Leadfeeder contacts ➜

Get Leadfeeder contacts ➜

83. Dotmailer

Customer engagement platform built for powerful omnichannel marketing.

Additional details about the tool

Businesses using Dotmailer:

1 successful business is using Dotmailer ➜

Get Dotmailer ➜

84. Stackby

A multi-purpose collaborative database platform, that brings ease of use of spreadsheets, functionality of databases and power of information through 3rd party services (APIs) in a single, flexible and beautiful interface that anybody can use.

Additional details about the tool

Businesses using Stackby:

1 successful business is using Stackby ➜

Get Stackby ➜

85. Moosend

More About Moosend

Moosend is a great platform for sending email newsletters, and their marketing automation features are starting to really shape up.

It has a great set of features for its price.

This is great for business owners that want something affordable.

Pricing Details

  • Up to 1,000 subscribers - Free!
  • Up to 5,000 subscribers - $30/month
  • Up to 10,000 subscribers - $55/month
  • Up to 20,000 subscribers - $125/month

Additional details about the tool

Businesses using Moosend:

1 successful business is using Moosend ➜

Get Moosend ➜

86. Bronto

Offers sophisticated & easy to use email marketing software to help organizations grow while saving time & resources.

Additional details about the tool

Businesses using Bronto:

1 successful business is using Bronto ➜

Get Bronto ➜

87. Woodpecker

More About Woodpecker

Cold email and follow up software. It hooks up nicely to your email account.

Pricing Details

starts at $40/month.

Additional details about the tool

Businesses using Woodpecker:

1 successful business is using Woodpecker ➜

Get Woodpecker ➜

88. Mailrush.io

More About Mailrush.io

Scalable cold email outreach with a focus on deliverability.

Can also be used for email marketing.

Pricing Details

  • 10,000 emails/month - $15/month
  • 50,000 emails/month - $50/month
  • 100,000 emails/month - $100/month

Additional details about the tool

Businesses using Mailrush.io:

1 successful business is using Mailrush.io ➜

Get Mailrush.io ➜

89. Kickbox

An email tracking software that allows users to separate high-value email contacts from low-quality leads.

Additional details about the tool

Businesses using Kickbox:

1 successful business is using Kickbox ➜

Get Kickbox ➜

90. Ometria

A customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way. Industries Analytics, Artificial Intelligence, E-Commerce, Marketing Automation, SaaS.

Additional details about the tool

Businesses using Ometria:

1 successful business is using Ometria ➜

Get Ometria ➜

91. Bluetick

Automates the process of sending followup emails to cold & warm prospects.

More About Bluetick

Bluetick is an outreach and follow up tool that is aimed to help you follow up with your warm prospects.

Pricing Details

  • Solo - $50/month
  • Team - $150/month
  • Agency - $500/month

Additional details about the tool

Businesses using Bluetick:

1 successful business is using Bluetick ➜

Get Bluetick ➜

92. ContactBubble

An embedded contact form that runs on email.

Additional details about the tool

Businesses using ContactBubble:

1 successful business is using ContactBubble ➜

Get ContactBubble ➜

93. Mailigen

Create, deliver and track emails for desktop & mobile.

More About Mailigen

An email marketing platform with simple pricing.

They also allow you to send unlimited emails.

Pricing Details

  • Up to 1,000 contacts $15/month
  • Up to 5,000 contacts $40/month
  • Up to 10,000 contacts $60/month
  • Up to 20,000 contacts $104/month

Additional details about the tool

Businesses using Mailigen:

1 successful business is using Mailigen ➜

Get Mailigen ➜

94. Quickmail.io

Cold email software, tracking and follow up.

More About Quickmail.io

Personalized email automation and follow up software. Works with Gmail and Outlook!

Pricing Details

  • Basic $49/month
  • Pro $69/month

Additional details about the tool

Get Quickmail.io ➜

95. Cakemail

More About Cakemail

An email marketing platform focused on design.

They provide really nice looking templates, and it is pretty affordable compared to MailChimp.

Pricing Details

  • Up to 1,000 contacts $12/month
  • Up to 5,000 contacts $39/month
  • Up to 25,000 contacts $119/month

Additional details about the tool

Get Cakemail ➜

96. Redcappi

More About Redcappi

RedCappi is an affordable, easy to use solution best for small to mid-size companies.

It has a very good drag and drop email editor, and has a free plan up to 100 contacts:

Pricing Details

  • Up to 1,000 subscribers - $10/month
  • Up to 5,000 subscribers - $34/month
  • Up to 10,000 subscribers - $54/month
  • Up to 25,000 subscribers - $99/month

Additional details about the tool

Get Redcappi ➜

97. Klenty

Send personalized emails and automate your followups.

More About Klenty

A sales-focused CRM that does a good job with outreach and automated follow-ups.

Pricing Details

  • Small plan $30/month
  • Medium plan $60/month
  • Large plan $100/month

Additional details about the tool

Get Klenty ➜

98. Sendbloom

Easy-to-use prospecting automation platform.

Additional details about the tool

Get Sendbloom ➜

99. Moonmail

More About Moonmail

Omnichannel marketing platform that allows you to send email, SMS, voice, and WhatsApp messages to your contacts.

Pricing Details

  • Lite plan - $21/month
  • Starter plan - $149/month

Additional details about the tool

Get Moonmail ➜

100. Campaigner

More About Campaigner

Campaigner is a good all-around email marketing platform.

It is known to have strong deliverability and is best for mid-market and enterprise businesses.

Pricing Details

  • Up to 5,000 contacts $50/mo
  • Up to 25,000 contacts $150/mo
  • Up to 100,000 contacts $150/mo

Additional details about the tool

Get Campaigner ➜

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜