Merci Maman

How We Started A $400K/Month Personalized Hand-Engraved Jewelry Business

June 22nd, 2020
Arnaud de Montille
Founder, Merci Maman
$400K
revenue/mo
2
Founders
42
Employees
Merci Maman
from
started October 2007
$400,000
revenue/mo
2
Founders
42
Employees
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Hello! Who are you and what business did you start?

Hello, my name is Arnaud de Montille and, with my wife Béatrice, we founded Merci Maman in 2007, a brand of personalized jewels, hand-engraved in our London & Paris ateliers, and sold online. The name Merci Maman, which means 'Thanks Mom' draws inspiration from the bond between mother and child, as well as our French roots.

Our company was founded on the bond between loved ones, and celebrating beautiful moments, through our personalized pieces. Our main target market is women, aged 25-45, but Merci Maman is for anyone really.

Our flagship products are our necklaces but in particular our ‘Duchess Necklace’ which was worn by Kate Middleton in 2014, and is still a best-seller. Today, we ship 75,000 orders a year all over the world and generate over $5m of sales.

how-we-started-a-400k-month-personalised-hand-engraved-jewellery-business
Kate Middleton in 2014, Arnaud and...
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