On Creating An Influencer Platform As A Non-Technical Solo Founder

Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hey Starter Story readers! I’m Arielle Frank, the solo non-technical founder of Clout Collective. I started my company to bring more transparency, accountability, and standardization to the wild world of influencer marketing.

Clout Collective is like a Glassdoor for content creators and influencers. Through our private site, creators anonymously review brand collaborations and report generalized compensation rates per partnership. Influencer marketing has exploded in recent years, but as the industry is in its infancy, there’s very little in the way of standardization. Every brand and agency is making up its own rules for how to work with creators, compensate them, and accurately measure their value. Further complicating the landscape for influencers is the fact that many companies rushed to create tools/platforms for brands and agencies while overlooking the needs of creators.

We’re currently pre-revenue and plan to always offer a free-tier for content creators. However, my goal is to identify and implement multiple revenue streams for the platform by the end of 2020.

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