Ritani

On Starting A Business Selling Diamonds And Engagement Rings Online

July 29th, 2021
Joel Klein
Founder, Ritani
1
Founders
0
Employees
Ritani
from White Plains, New York, USA
started January 2021
1
Founders
0
Employees
market size
$258B
starting costs
$18.9K
gross margin
34%
time to build
270 days
average product price
$6113
growth channels
SEO
business model
content-library
best tools
Pinterest, Instagram, Drip Ecommerce CRM
time investment
Full time
pros & cons
24 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Joel recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Joel Klein and I am the founder and CEO of Ritani.com. At Ritani, we specialize in diamonds, engagement rings, wedding bands, and fine jewelry. We are proud to handcraft our engagement rings in our New York factory. Our customers include men and women that mostly range in their late 20s to 50s.

A majority of our customers are shopping for an engagement ring for the first time, while some of our other customers are upgrading their engagement rings to a larger diamond for their anniversary. At Ritani, we strive to give our customers an educational experience and guide them along the way so they can choose the right diamond and setting for their budget.

on-starting-a-business-selling-diamonds-and-engagement-rings-online

What's your backstory and how did you come up with the idea?

My family has been in the diamond...

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