Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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166 businesses

99% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $4K – $100K/mo

How they grow

Business models

Showing 100 of 166 case studies

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Growth

ICP

Eco-friendly bedding solution

Pun-based, eco-friendly eucalyptus bedding brand.

sheetsgiggles.com

$200K /mo Reported

Music production tool marketplace

E-commerce site selling music production software tools.

modernproducers.com

$200K /mo Reported

Miniature construction supplies

Miniature construction supplies for creative model builders.

minimaterials.com

$30K /mo Reported

Creator commerce platform

Platform for creators to sell digital products

gumroad.com

$900K /mo Estimated

Budget spreadsheet templates

Budgeting spreadsheet templates for Google Sheets and Excel

prettyarrow.com

$8K /mo Reported

Mental model flashcards

"Mental model flashcards for better decision-making."

wisecharlie.com

$500 /mo Reported

Premium men's grooming products

Premium men's grooming products for confidence boosts.

peteandpedro.com

$600K /mo Reported

Curated cbd subscription box

CBD Subscription Box Curating Monthly Relief.

hempcrate.co

$50K /mo Reported

Premium planning journals

Handmade planners and journals for goal-driven lifestyles.

sephcrafts.com

$200 /mo Reported

Ready-to-drink protein shakes

Ready-to-drink protein shakes for health-conscious snackers.

drinkiconic.com

—

Premium microplastic-free salt

Microplastic-free salt sourced from Andean springs.

onlysalt.co

$10K /mo Reported

Gender-neutral skincare line

Gender-neutral all-natural skincare from San Francisco.

heliotropesf.com

$30K /mo Reported

Handmade custom chef knives

Artisan hand-forged knives crafted in Austin.

humbleblades.com

$2K /mo Reported

Dissolving gum for breath

Dissolving gum that truly eliminates bad breath.

eatyourmouthoff.com

—

Women's fitness product line

Women's fitness brand specializing in hourglass figure toning.

serenahannahathletics.com

$10K /mo Reported

Sea moss health products

E-commerce platform for sea moss health products.

beymoss.com

$100K /mo Reported

Stoic-inspired graphic apparel

"Stoic-inspired art on graphic tees and stickers."

etsy.com

$10K /mo Reported

Hand-drawn embroidery samplers

Hand-drawn embroidery samplers for creative stitchers.

dropclothsamplers.com

$20K /mo Reported

Natural skincare essentials

Chemical-free skincare solutions for the whole family.

raganaturals.com

$10K /mo Reported

Sustainable workwear for women

Sustainable workwear that feels like pajamas.

lezethelabel.com

$50K /mo Reported

Voice-activated laptop sleeve

Luxury leather tech accessories with style.

houseofsilviano.com

$20K /mo Reported

Spiral featherboard system

Spiral featherboard for safer, precise woodworking cuts.

featherboards.com

$20K /mo Reported

Ballroom dancewear subscription

Ballroom dancewear and subscription boxes for dancers.

dancedresscouture.com

$8K /mo Reported

Natural skin and hair care

Affordable natural skincare and haircare products for everyone.

aurasensory.com

$2K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Eco-friendly bedding solution sheetsgiggles.com Pun-based, eco-friendly eucalyptus bedding brand.	$200K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Eco-Friendly Product Co... +7	+5	Founded 2018 · 6 people · Denver, Colorado, USA, United States	62	Build this
Music production tool marketplace modernproducers.com E-commerce site selling music production software tools.	$200K /mo Reported	$13-$25 per sale	E Commerce +6	Word of mouth Advertising on social media +1	Independent Musicians +4	+20	Founded 2015 · Solo founder · $500 to start	60	Build this
Miniature construction supplies minimaterials.com Miniature construction supplies for creative model builders.	$30K /mo Reported	—	E-commerce +1	Affiliate program Word of mouth +1	DIY Enthusiasts +5	+21	Founded 2015 · 2 people · Portland, OR, United States	58	Build this
Creator commerce platform gumroad.com Platform for creators to sell digital products	$900K /mo Estimated	$10-$30 per sale	Per meal +14	Affiliate program Email marketing +1	Creators +2		Founded 2011 · 17 people · Built in 2 days	68	Build this
Budget spreadsheet templates prettyarrow.com Budgeting spreadsheet templates for Google Sheets and Excel	$8K /mo Reported	$17-$27 per sale	E-commerce +1	Pay Per Click Advertising Email marketing +1	Young Women +2	CO +16	Founded 2021 · Solo founder · $10 to start	74	Build this
Mental model flashcards wisecharlie.com "Mental model flashcards for better decision-making."	$500 /mo Reported	—	Physical product +1	Affiliate program Word of mouth +1	Learners +3	BU	Solo founder · $10K to start · Chicago, United States	50	Build this
Premium men's grooming products peteandpedro.com Premium men's grooming products for confidence boosts.	$600K /mo Reported	—	E-commerce +2	Direct sales Email marketing +1	Men +2	+29	Founded 2013 · 8 people · $5K to start	72	Build this
Curated cbd subscription box hempcrate.co CBD Subscription Box Curating Monthly Relief.	$50K /mo Reported	—	Subscription +1	Affiliate program Word of mouth +1	Adults 18+ +2	+2	Founded 2019 · 2 people · $20K to start	71	Build this
Premium planning journals sephcrafts.com Handmade planners and journals for goal-driven lifestyles.	$200 /mo Reported	—	E-commerce +1	Word of mouth Email marketing +1	Teachers +5	+11	Founded 2020 · Solo founder · $100 to start	68	Build this
Ready-to-drink protein shakes drinkiconic.com Ready-to-drink protein shakes for health-conscious snackers.	—	—	E-commerce +2	Affiliate program Word of mouth +1	Health-Conscious Consumers +2	+23	Founded 2011 · 10 people · $1M to start	58	Build this
Premium microplastic-free salt onlysalt.co Microplastic-free salt sourced from Andean springs.	$10K /mo Reported	—	E-commerce +2	Word of mouth Brand Authenticity	Health-Conscious Consumers +1	+19	Founded 2019 · 2 co-founders · $30K to start	73	Build this
Gender-neutral skincare line heliotropesf.com Gender-neutral all-natural skincare from San Francisco.	$30K /mo Reported	—	Retail +1	Advertising on social media Direct sales +1	Beauty Consumers +3	+52	Founded 2009 · 2 people · $50K to start	65	Build this
Handmade custom chef knives humbleblades.com Artisan hand-forged knives crafted in Austin.	$2K /mo Reported	—	Custom orders +1	Word of mouth Direct sales +1	Home Cooks +3		Founded 2015 · Solo founder · $5K to start	57	Build this
Dissolving gum for breath eatyourmouthoff.com Dissolving gum that truly eliminates bad breath.	—	—	E-commerce +1	Advertising on social media Influencer partnerships +1	Consumers +1		Founded 2019 · Solo founder · $200K to start	58	Build this
Women's fitness product line serenahannahathletics.com Women's fitness brand specializing in hourglass figure toning.	$10K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +2	+3	Founded 2018 · 2 co-founders · $3K to start	62	Build this
Sea moss health products beymoss.com E-commerce platform for sea moss health products.	$100K /mo Reported	—	E-commerce +1	Word of mouth	Health-Conscious Consumers +1		Founded 2020 · 10 people · $500 to start	55	Build this
Stoic-inspired graphic apparel etsy.com "Stoic-inspired art on graphic tees and stickers."	$10K /mo Reported	—	E Commerce +3	Word of mouth Direct sales +1	Digital Nomads +2	+8	Founded 2020 · Solo founder · Built in 1 day	63	Build this
Hand-drawn embroidery samplers dropclothsamplers.com Hand-drawn embroidery samplers for creative stitchers.	$20K /mo Reported	—	E-commerce	Affiliate program Advertising on social media +1	Crafters +3		Founded 2011 · Solo founder · Portland, OR, USA, United States	67	Build this
Natural skincare essentials raganaturals.com Chemical-free skincare solutions for the whole family.	$10K /mo Reported	—	E-commerce +2	Advertising on social media Pay Per Click Advertising +1	Parents +3	+1	Founded 2017 · 2 people · $5K to start	61	Build this
Sustainable workwear for women lezethelabel.com Sustainable workwear that feels like pajamas.	$50K /mo Reported	—	E-commerce +6	Advertising on social media Email marketing +1	Women Professionals +10	+1	Founded 2018 · 2 co-founders · $5K to start	69	Build this
Voice-activated laptop sleeve houseofsilviano.com Luxury leather tech accessories with style.	$20K /mo Reported	—	Crowdfunding +2	Word of mouth Organic social media +1	Tech Professionals +2	+6	Founded 2020 · 4 people · $30K to start	52	Build this
Spiral featherboard system featherboards.com Spiral featherboard for safer, precise woodworking cuts.	$20K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth	Woodworkers +3	+11	Founded 2016 · Solo founder · $50K to start	63	Build this
Ballroom dancewear subscription dancedresscouture.com Ballroom dancewear and subscription boxes for dancers.	$8K /mo Reported	—	Subscription +3	Direct sales Word of mouth +1	Ballroom Dancers +2	CU +24	Founded 2015 · 2 co-founders · $300 to start	60	Build this
Natural skin and hair care aurasensory.com Affordable natural skincare and haircare products for everyone.	$2K /mo Reported	—	E-commerce +1	Word of mouth Direct sales +1	Health-Conscious Consumers +1	+8	Founded 2012 · Solo founder · $4K to start	59	Build this

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Find the business ideas that actually make money.

Search 3,771+ real, revenue-generating projects — the tools they built on, how they grew, and the full breakdown behind each one.

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo