Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

80% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$1M /mo

Middle half earn $200K – $30M/mo

How they grow

Business models

Showing 5 case studies

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Dissolving gum for breath

Dissolving gum that truly eliminates bad breath.

eatyourmouthoff.com

—

Organic skin care products

Natural, organic skincare crafted with pure plant extracts.

annmariegianni.com

$1M /mo Reported

Handcrafted leather wallets

"Handcrafted leather goods with exceptional customer service."

popovleather.com

$200K /mo Reported

Cowboy boot e-commerce hub

Online retailer specializing in cowboy boots.

countryoutfitter.com

$100K /mo Reported

Mission-driven apparel brand

Apparel brand donating one pair of socks for every pair sold.

bombas.com

$30M /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Dissolving gum for breath eatyourmouthoff.com Dissolving gum that truly eliminates bad breath.	—	—	E-commerce +1	Advertising on social media Influencer partnerships +1	Consumers +1		Founded 2019 · Solo founder · $200K to start	58	Build this
Organic skin care products annmariegianni.com Natural, organic skincare crafted with pure plant extracts.	$1M /mo Reported	—	E-commerce +2	Advertising on social media SEO +1	Consumers +2	+3	Founded 2009 · 26 people · Berkeley, California, USA, United States	66	Build this
Handcrafted leather wallets popovleather.com "Handcrafted leather goods with exceptional customer service."	$200K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Direct-to-Consumer Bran... +7	+36	Founded 2013 · 21 people · $200 to start	59	Build this
Cowboy boot e-commerce hub countryoutfitter.com Online retailer specializing in cowboy boots.	$100K /mo Reported	—	E-commerce +1	Advertising on social media SEO +1	Online Shoppers Seeking... +2	DE KI +1	Founded 2008 · 20 people · Fayetteville, Arkansas, USA, United States	36	Build this
Mission-driven apparel brand bombas.com Apparel brand donating one pair of socks for every pair sold.	$30M /mo Estimated	—	Yield generating products +6	Crowdfunding Word of mouth +1	Ecommerce Shoppers +5		Founded 2013 · 312 people · $20K to start	58	Build this

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Idea	Revenue
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