Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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6 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $10K – $40K/mo

How they grow

Business models

Showing 6 case studies

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Digital marketing investment firm

Portfolio of web-based businesses and digital marketing services.

rejoinmedia.com

$40K /mo Reported

Premium men's grooming products

Premium men's grooming products for confidence boosts.

peteandpedro.com

$600K /mo Reported

Natural skincare essentials

Chemical-free skincare solutions for the whole family.

raganaturals.com

$10K /mo Reported

Personal development platform

Personal development hub for global self-improvement seekers.

personalgrowthbase.com

$10K /mo Reported

Men's style guidance platform

Men’s style guidance for confident dressing.

effortlessgent.com

$9K /mo Reported

Luxury men's accessory brand

Luxury men's accessories crafted from fine Italian silk.

lazyjackpress.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Digital marketing investment firm rejoinmedia.com Portfolio of web-based businesses and digital marketing services.	$40K /mo Reported	$2-$4 per sale	Affiliate +7	Email marketing SEO +1	Job Seekers +3	+3	Founded 2019 · 5 people · $50K to start	65	Build this
Premium men's grooming products peteandpedro.com Premium men's grooming products for confidence boosts.	$600K /mo Reported	—	E-commerce +2	Direct sales Email marketing +1	Men +2	+29	Founded 2013 · 8 people · $5K to start	72	Build this
Natural skincare essentials raganaturals.com Chemical-free skincare solutions for the whole family.	$10K /mo Reported	—	E-commerce +2	Advertising on social media Pay Per Click Advertising +1	Parents +3	+1	Founded 2017 · 2 people · $5K to start	61	Build this
Personal development platform personalgrowthbase.com Personal development hub for global self-improvement seekers.	$10K /mo Reported	—	Online courses +5	SEO Email marketing +1	Students +3		Founded 2019 · 2 co-founders · Vienna, Austria, Austria	67	Build this
Men's style guidance platform effortlessgent.com Men’s style guidance for confident dressing.	$9K /mo Reported	—	Affiliate marketing +5	SEO Organic social media +1	Young Men Seeking Style... +4	CO +4	Founded 2009 · Solo founder · New York, New York, USA, United States	76	Build this
Luxury men's accessory brand lazyjackpress.com Luxury men's accessories crafted from fine Italian silk.	$20K /mo Reported	—	E-commerce +2	Trade shows Organic social media +1	Luxury Men's Accessorie... +7	+15	Founded 2012 · Solo founder · New York, New York, USA, United States	60	Build this

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Idea	Revenue
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