Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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16 businesses

94% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $4K – $200K/mo

How they grow

Business models

Showing 16 of 16 case studies

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Pool and hot tub care guide

Swim University: Expert advice for effortless pool and hot tub care.

swimuniversity.com

$80K /mo Estimated

Personalized home organizing service

"Online personal and home organization service worldwide."

goorganizer.com

$2K /mo Reported

Home organizing service

Home organizing services for overwhelmed families.

lessismoreorganizers.com

$20K /mo Reported

Spiral featherboard system

Spiral featherboard for safer, precise woodworking cuts.

featherboards.com

$20K /mo Reported

Innovative problem-solving products

"Innovative product solutions for everyday problems."

innovationsandmore.com

$2K /mo Reported

Home decor blog

Home decor blog and digital products for flooring and painting

theflooringgirl.com

$4K /mo Reported

Art and antiques valuation tool

Antique valuation database for collectors and dealers.

worthpoint.com

$500K /mo Reported

Custom map poster creator

Custom map posters for cherished locations worldwide.

mapsery.com

$4K /mo Reported

Custom abstract art creator

"Custom abstract paintings tailored for personal home decor."

innerglowart.com

$4K /mo Reported

Minimalist home decor maker

"Custom minimalist wood decor for modern homes."

timbergrovestudios.com

$7K /mo Reported

Customer-centric cleaning service

Residential cleaning service with performance-based pay.

twomaidsfranchise.com

$600K /mo Reported

Stress-free moving service

Customer-first moving services with friendly, reliable movers.

skinnywimpmoving.com

$200K /mo Reported

Recycled pillow filling service

Eco-friendly pillows made from recycled plastic bottles.

dorissleep.com

$10K /mo Reported

Custom photo product creator

"Custom photo products for personalized home decor."

canvaschamp.com

$2M /mo Reported

Decorative pillow cover shop

Online store for vintage fabric pillow covers.

danielleoakeyshop.com

$50K /mo Reported

Customizable wall maps service

Decorative wall maps with customizable travel pins.

pinaround.se

$4K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Pool and hot tub care guide swimuniversity.com Swim University: Expert advice for effortless pool and hot tub care.	$80K /mo Estimated	—	Digital Products & Courses +2	Organic social media Email List Growth +1	Homeowners +2	+1	Founded 2006 · 3 people · Boulder, CO, USA, United States	74	Build this
Personalized home organizing service goorganizer.com "Online personal and home organization service worldwide."	$2K /mo Reported	—	Consulting +1	Word of mouth Advertising on social media +1	Homeowners +3		Founded 2015 · Solo founder · Sussex, WI, USA, United States	48	Build this
Home organizing service lessismoreorganizers.com Home organizing services for overwhelmed families.	$20K /mo Reported	—	Consulting +2	Word of mouth Advertising on social media +1	Families +2		Founded 2010 · 2 people · $2K to start	57	Build this
Spiral featherboard system featherboards.com Spiral featherboard for safer, precise woodworking cuts.	$20K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth	Woodworkers +3	+11	Founded 2016 · Solo founder · $50K to start	63	Build this
Innovative problem-solving products innovationsandmore.com "Innovative product solutions for everyday problems."	$2K /mo Reported	—	E-commerce +2	Email marketing Press +1	Homeowners +2		Founded 2018 · Solo founder · $500 to start	63	Build this
Home decor blog theflooringgirl.com Home decor blog and digital products for flooring and painting	$4K /mo Reported	—	Blog +5	Affiliate program Email marketing +1	Homeowners +2	+1	Founded 2011 · Solo founder · New York, New York, USA, United States	65	Build this
Art and antiques valuation tool worthpoint.com Antique valuation database for collectors and dealers.	$500K /mo Reported	$30-$80 per sale	Subscription +1	SEO Search engine marketing +1	Collectors +6		Founded 2007 · 8 people · Atlanta, Georgia, USA, United States	66	Build this
Custom map poster creator mapsery.com Custom map posters for cherished locations worldwide.	$4K /mo Reported	—	E-commerce +1	Advertising on social media Search engine marketing +1	Gift Shoppers +3	+11	Founded 2017 · 2 co-founders · Stockholm, Stockholm County, Sweden, Sweden	61	Build this
Custom abstract art creator innerglowart.com "Custom abstract paintings tailored for personal home decor."	$4K /mo Reported	—	Commissioned art +1	Word of mouth Organic social media +1	Art Lovers +2	+30	Founded 2016 · Solo founder · Plano, Texas, USA, United States	70	Build this
Minimalist home decor maker timbergrovestudios.com "Custom minimalist wood decor for modern homes."	$7K /mo Reported	—	Custom products +2	Advertising on social media Brand Authenticity +1	Homeowners +2		Founded 2017 · Solo founder · Hunter River, Prince Edward Island, Canada, Canada	58	Build this
Customer-centric cleaning service twomaidsfranchise.com Residential cleaning service with performance-based pay.	$600K /mo Reported	—	Franchise +2	Advertising on social media Direct sales +1	Homeowners +5	+18	Founded 2003 · 500 people · Birmingham, Alabama, USA, United States	42	Build this
Stress-free moving service skinnywimpmoving.com Customer-first moving services with friendly, reliable movers.	$200K /mo Reported	—	Franchise +1	Word of mouth Direct sales +1	Households in the UK +4		Founded 2015 · 12 people · $20K to start	43	Build this
Recycled pillow filling service dorissleep.com Eco-friendly pillows made from recycled plastic bottles.	$10K /mo Reported	—	Direct to consumer +1	SEO Email marketing +1	Direct-to-Consumer Bran... +5	+2	Founded 2018 · Solo founder · Austin, Texas, USA, United States	71	Build this
Custom photo product creator canvaschamp.com "Custom photo products for personalized home decor."	$2M /mo Reported	—	E-commerce	SEO Email marketing +1	Gift Buyers for Special... +7	+8	Founded 2012 · 180 people · $10K to start	48	Build this
Decorative pillow cover shop danielleoakeyshop.com Online store for vintage fabric pillow covers.	$50K /mo Reported	—	E-commerce	Advertising on social media Direct sales +1	Online Shoppers Seeking... +5	+1	Founded 2015 · Solo founder · Irvine, CA, USA, United States	68	Build this
Customizable wall maps service pinaround.se Decorative wall maps with customizable travel pins.	$4K /mo Reported	—	E-commerce	Word of mouth Advertising on social media +1	E-commerce Consumers Lo... +4		Founded 2016 · 3 co-founders · Malmo, Skåne County, Sweden, Sweden	45	Build this

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