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Gumroad monetizes primarily by taking a percentage cut and a fixed fee from each transaction made through its platform. The transaction fee has varied over time, with rates such as 5% plus 30 cents, and a flat 10% fee being applied at different periods.
Gumroad grew primarily through word of mouth and email marketing. Word of mouth accounted for a significant portion of the growth, while sending many emails was also a key factor.
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